September 2 2014

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4 posts tagged "ETAM"

Ain’t No Party Like a Lingerie Party


Natalia VodianovaEtam may be unfamiliar stateside, but the nearly century-old French lingerie company is a $1.65 billion heavyweight in Europe and Asia—and that’s not counting the sports line, a stocking collection, a range of knicker boxes, and a beauty line winging their way to stores from now through September. Reason enough to strut your stuff, which the brand did last night at the landmark Bourse de Commerce, where it debuted a new collection alongside its collaborative line with supermodel Natalia Vodianova. In addition to a saucy runway show, the extravaganza featured live performances by Eve, Azealia Banks, Cassius, Breakbot, Kavinsky, and 3D from Massive Attack that were enjoyed by guests including Catherine Deneuve, Emmanuelle Seigner, Joséphine de la Baume, Vodianova’s partner Antoine Arnault, and more.

Of her feather-embellished, Peruvian-inspired lineup, Vodianova commented, “I went to see Mario Testino’s exhibition for the opening of the Mate museum. It was a beautiful show of local costumes. The colors, the feathers, the embroidery all became elements of my collection. Etam really let me be involved, which is fun—and I got to choose all the girls.” Vodianova, who is six months pregnant and expecting in May, has several other projects in the works, including the motivational film Never Stop for the upcoming Paralympic Games as well as the tenth anniversary of her foundation, Naked Heart, this spring.

Etam runway show

Many of Vodianova’s girls, along with performers Eve and Azealia Banks, joined a handful of VIPs for a postshow dinner at Brasserie Lipp. “[The show] was nerve-wracking and amazing,” commented Eve. “The girls were beautiful. As an artist I felt very secure—but if I’d had to walk that runway, I’d have put a bag over my head!”

Way past midnight, many drifted from the Lipp to the Montana across the street. But in an uncharacteristic twist, nightlife king André Saraiva called it an early night. “I’m growing up,” he quipped. That, and Paris fashion week has only just begun.

Photos: Courtesy Photos

A Weeklong Week, Etam Gets Eva, And More…


What Miuccia wants, Miuccia gets. And Miuccia wants seven days of Milan fashion week. Prada, Armani, and the biggest names in Italian fashion have agreed to space out their shows to ensure a full week next season. [Vogue U.K.]

Hedi Slimane x Rolls Royce x Beck. Whoa. [Dazed Digital]

Eva Herzigova is the latest model-turned-designer. The Czech siren unveiled a line (pictured) for France’s Etam (for which Natalia Vodianova also designs lingerie) this week. [WWD]

More Abu Dhabi, more bejeweled shoulder spikes: It’s the second trailer for Sex and the City 2. [YouTube]

Photo: Courtesy Photo

Blasblog: Moss, Gainsbourg To Bring Party Spirit To Couture


The lull is almost over, party animals. Mid-January can feel like a bit of a social hiccup—men’s shows aside, there are always a sleepy few weeks between the mayhem of the holiday and the revving up of spring—but that will come to a definite end on Monday when the haute couture shows in Paris begin. A few weeks ago, when I was planning my couture schedule, I wasn’t sure if I looking at much more than a handful of shows and a few meals alone at Café de Flore. This will be the first season with Christian Lacroix off the schedule, which puts the number of impressive shows at not much more than half a dozen, and until recently, it didn’t seem that in this economy anyone had the budget to do a party.

I shouldn’t have worried. As I sit here stuffing my new Tumi duffel bag, I’m looking at quite an impressive week. The drama’s already under way (Giorgio Armani accommodated John Galliano’s requests for a schedule change, albeit not quietly), and more’s to come. On Monday, Balmain is hosting a cocktail party, but many are more interested in Natalia Vodianova’s dinner for her lingerie collection with Etam, which will feature a performance from Charlotte Gainsbourg (pictured). Wednesday night is Swarovski’s chic celebration of their commission of 22 iconic (and presumably sparkly) black dresses, Valentino’s sit-down dinner, and Kate Moss’ fête at the Ritz with Longchamp, which will feature a performance from the Queens of Noize. Makes sense, of course. What’s fashion week without a bunch of noisy queens?

Photo: Gamma /

LVMH Stands Up For Luxury


That Stephen Sprouse graffiti bag from Louis Vuitton? Cute and a good investment. LVMH made news by making money this quarter by sticking to a successful formula: Sell luxury goods at luxury prices. So you can stop waiting for that sale. [WWD ]

Hermès (the other brand boasting a profit ) shook things up in house, appointing Pierre-Alexis Dumas as the house’s sole artistic director. His cousin, Pascale Mussard, who shared the role, is now in charge of “limited edition objects in unusual or recycled materials.” Sustainable Birkins? Oui, s’il vous plait. [WWD ]

LOVE loves Aggy and Iggy, almost as much as Scotch eggs.
[The LOVE Blog]

In the last Depression, panties were the first things to go from women’s wardrobes (expendable!), but Natalia Vodianova’s lingerie and swimwear line for Etam (the model’s first) is priced to buy. English aristocrat husband not included. [WWD ]