August 20 2014

styledotcom Tom Hanks has an app?

Subscribe to Style Magazine
2 posts tagged "Farah Malik"

Hoping to Be the Next Great American Fashion Brand


Dao-Yi Chow, Bethann Hardison, Maxwell OsborneLast night, under the gothic archways of The High Line Hotel’s Hoffman Hall in New York’s Chelsea district, Target and the Council of Fashion Designers of America celebrated the CFDA’s incoming crop of promising design talent—the CFDA Incubator Class 3.0—over cocktails and dinner. The ten honorees—A Peace Treaty’s Dana Arbib, Farah Malik, and Jesse Meighan; Sara Beltrán of Dezso by Sara Beltrán; Isa Tapia; Kaelen’s Kaelen Haworth; Kara’s Sarah Law; Katie Ermilio; Lucio Castro; Nomia’s Yara Flinn; Nonoo’s Misha Nonoo; and Orley’s Matthew Orley, Alex Orley, and Samantha Florence—toasted the start of their two-year tenure (2014-2016) in the CFDA’s business development program.

“It’s a very reflective group of what is American fashion overall,” said Steven Kolb, the CFDA’s CEO, who later added, “We have the powerful opportunity to help these ten young American fashion brands move to a new level and to create a business that’s sustainable.” Target also created a “Summer School Series” of workshops and will present the designers with an Uncommon Design Challenge, where the winner will see their product sold in select Target stores and online.

Last night was about celebrating their collective Incubator experience (they spent the morning in media training) and how they’ll grow separately as professionals. Amid the chatter, Haworth was contemplating whether to make Castro’s June wedding in Corsica, Nonoo was gabbing with fellow CFDA/Vogue Fashion Fund alum Dao-Yi Chow of Public School on just how they were portrayed in their Ovation TV documentary series, while Florence gushed about the Katie Ermilio dress she’ll wear to the upcoming CFDA Awards.

“Everyone can design a sketch, but not everyone can build a brand,” said Noria Morales, Target’s director of design partnerships. “The people who made it into this Incubator program have a nose for business, and we recognize that they can be the next great American fashion brands.”

Here’s to the next two years.

Photo: Neil Rasmus/ 

Proudly Not Made In America


Khaki and olive drab, military overcoats and aviator jackets, combat boots and cargo pants: The Fall ’10 shows are chockablock with soldier style. But Farah Malik and Dana Arbib are bringing fashion literally into the war zone. The two founders of A Peace Treaty have set up production in Afghanistan, where they’re working with the nonprofit Afghan Hands to produce hand-embroidered scarves and—soon to come—a range of bags. Last night, at a dinner for the brand hosted by Claire Danes, Afghan Hands founder Matin Maulawizada (pictured, right, with Danes, Malik, and Arbib, all wearing A Peace Treaty) acknowledged that there are dangers to working in the battle-scarred country, but added that the benefits outweigh the risks. “We’ve got women there, whose husbands killed each other, and they’re working together, laughing and gossiping, and their children are growing up side by side,” Maulawizada explained over helpings of hummus and couscous at the Jane Hotel outpost of Café Gitane. “Even if I weren’t already an optimist, that would make me optimistic.” Arbib, meanwhile, noted that her and Malik’s reasons for producing in Afghanistan are only partly idealistic. “We look for places where there’s a tradition of doing the kind of work we want to do,” she said. “Afghan women have a history with embroidery. But we’ve got a whole range of knits—knit scarves and capes and ponchos—that we’re going to be making in Bolivia, because they really excel at knitwear.”

Photo: James Goldcrown