3 posts tagged "FEED"
Lauren Bush is the first to acknowledge that her moniker carries some baggage. But as the model and activist-turned-designer sweetly insists, she didn’t call her new line of clothing Lauren Pierce in order to run away from her surname. “Pierce is in the family, too,” Bush explains. “It’s my middle name, and my brother’s name, and my grandmother’s maiden name. I wanted to embrace that. And also,” she adds, “I felt like, as much as this line is my thing, it’s not really so much about me, per se. Calling it ‘Lauren Pierce’ seemed to strike the right balance.” What Lauren Pierce is about, for those who care to know more about their clothes than the fact that they look good and wear well, is Bush’s desire to leverage fashion for the global good. The Lauren Pierce debut collection for Spring/Summer ’09, for example, features one-of-a-kind pieces made from sustainable textiles such as hemp silk and fabrics hand-dyed by women in the Democratic Republic of Congo; ten percent of the season’s profits will land in the coffers of Women for Women International, a nonprofit serving women in post-conflict zones. These civic interests are nothing new for Bush—an honorary spokesperson for the United Nations’ World Food Program, she spearheaded the organization’s launch of the FEED bag, sales of which benefit children in the developing world. Now, via Lauren Pierce, she’s giving her altruism a rather more glamorous outlet. Barneys New York will be fêting the line—and its do-gooder designer—tonight at its Madison Avenue Store. Here, Bush talks to Style.com about putting fashion to good work.
What inspired you to launch Lauren Pierce? I mean, was this a fashion project, first, or were you casting about for ways to serve a humanitarian goal?
I guess if I had to pick one or the other, I’d say the initial impulse was, how can I be helpful? I’ve always liked fashion, but I couldn’t see the point of creating a brand just to create a brand. There are already so many great brands and interesting designers out there, you know? Having said that, though, working on FEED allowed me to see the power of the fashion world to get behind a product and raise a serious amount of money. That project has raised more than $5 million in less than two years, which is incredible.
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