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August 27 2014

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2 posts tagged "Fernando Jorge"

Marina’s Must-Haves: Fernando Jorge’s Fusion Drop Earrings

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 Fernando Jorge's Fusion Drop Earrings

Spring gala season is upon us. That means I’ve got formal dressing on my mind. I’ll be shopping for fancy shoes and a clutch, but more on that later this week. Today, I’m lusting over these statement earrings. I’m excited to see that fine jewelry is finally getting some new life, thanks to some emerging designers doing interesting things. Fernando Jorge, a relatively new name in the jewelry market, is a London-based Brazilian who has been creating buzz with his eccentric designs. These pink earrings in rose gold with rubies, rhodolites, and amethysts are big, not too flashy, and wonderfully feminine.

Fernando Jorge fusion drop earrings in 18-karat rose gold with rubies, rhodolites, and amethysts, $9,415. Available at Barneys New York.

Photo: Courtesy Photo 

Fernando Jorge is Big on Brazil

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Jewelry by Fernando George

Offering sensual, organic jewelry in gemstones and gold, 33-year-old Brazilian-born Fernando Jorge has steadily built a cult following since debuting his eponymous line in 2010. After studying product design in São Paulo and a near decade-long stint of working around Brazil for local ateliers, Jorge headed to London in 2008 and enrolled in Central Saint Martins’ master’s program for jewelry design. There, he developed a complementary tangent to his creative process. “My prior work was about curves and fluidity,” he said, “but through London, I wanted to have vibrant, younger, and edgier pieces.”

The Big Smoke’s influence is evident in his lightning-struck Electric Collection (above, bottom right), but Jorge hasn’t abandoned his Brazilian sensibility. Take, for example, his relaxed and languid Fluid capsule (above, left), or the Cheeky Collection (above, top right), in which the designer playfully re-creates the “Brazilian stereotype of a woman’s shape, especially in popular culture.” Bums and busts in fine jewelry—who’d have thought?

Splitting time between London and São Paulo as his business grows, Jorge will soon launch stateside, through Barneys in Manhattan and Beverly Hills, and online at Net-a-Porter. When questioned about the challenges of international expansion, he replied, “The jewelry market is definitely affected by cultural nuances…. I would say Europeans are more attracted to creativity and craftsmanship, Americans value a strong signature, and Brazilians see jewelry as adornment.” That formula reps a trinity that Jorge, knowingly or not, has already tapped—his work is versatile, splashy, and, above all, fresh as that stalk of sugarcane in your caipirinha.

Photos: Courtesy of Fernando Jorge