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August 28 2014

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6 posts tagged "FRAME Denim"

Amazing Grace: The Duo Behind Frame Denim Unveils Their Resort ’14 Evening Range

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Grace

Jens Grede and Erik Torstensson presented their first Grace Resort collection this week on the rooftop of the Nomad Hotel. The show turned into a party, where editors, buyers, and friends of the designers enjoyed the (finally) warm weather, champagne, and some loud tunes. Cofounders of Frame Denim, the designers envision their woman’s daily wardrobe in denim—but when it comes time for evening, she’s decked out in Grace. The contemporary market is a crowded one, but these Swedish designers are proposing something special with their take on slick evening dressing. Grace’s sexy LBDs, cool tuxedo jackets, and sleek jumpsuits are going to be a hit when they arrive in stores. And the price point ($260 to $600) will only feed the frenzy. Grace’s debut collection, which was unveiled in London in February, will be hitting Net-a-Porter, Bergdorf Goodman, and other retailers soon. Needless to say, we’ll be buying a piece or two.

Photo: Courtesy Photos

Shop the Look: Good Jeans

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Good Jeans

When it comes to denim dressing, Spring ’14 is all about the patch. If, like us, you still regret those unfortunate hippie-dippy patched-up flares from middle school, this probably doesn’t sound like your cup of tea. But the new (and improved) patchwork look is clean, sharply tailored, and, dare we say, pretty slick. Picture tricolor patchwork skinnies with a floaty blouse, or better yet, a quiet, matching denim jacket. To nail the trend with ease, stick to classic shades of blue and look for patterns that resemble large color-blocking rather than traditional DIY patches. It’s unclear whether we should credit Junya Watanabe’s Spring ’14 show or Midwestern farmers for the rise of this style, but one thing’s for sure: We like it. Shop our favorite new blues by Frame Denim, Isabel Marant Étoile, Pierre Hardy, and more, below.

1. Thierry Lasry Sexxxy sunglasses in navy, $435, available at shopbop.com

2. Frame Denim Le Skinny color block mid-rise skinny jeans, $270, available at net-a-porter.com

3. Isabel Marant Étoile Kerlen denim jacket, $535, available at matchesfashion.com

4. Zara denim ballerina flats, $59.90, available at zara.com

5. Pierre Hardy color blocked cotton denim clutch, $795, available at luisaviaroma.com

Photo: Courtesy Photo 

Frame Denim Finds Its Shirt

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Frame denim

Label: Frame Denim, designed by Jens Grede and Erik Torstensson

Need to know: Frame Denim cocreators Jens Grede and Erik Torstensson are on a first-name basis with their ideal wearer: Karlie (Kloss), Daria (Werbowy), and Lara (Stone). After all, the duo—the same creative masterminds behind Saturday Group—spend much of their time on set, directing said catwalkers. That is, confessed Torstensson, how Frame got started back in 2012. It was only natural that, surrounded by models, stylists, and editors, the two should design with these women in mind.

Debuting for Fall ’14 is the Frame Shirt, the all-new shirt category and next step in Frame’s goal of global fashion recognition. “We look at Frame through the eyes of a fashion brand rather than a denim brand,” Torstensson told Style.com. The all-black presentation marked the return of the label’s greatest distressed, coated, and vintage-wash hits. (No need to worry: The full range includes thoroughly modern skinny and high straight styles in gray, white, and navy.) But it’s the array of silk bombers, high-low tank tops, and tuxedo shirts that the pair expect to cause the biggest stir. And frankly, we agree.

They say: Pointing to a signature pair of slashed skinny jeans, Torstensson offered, “In the beginning, I thought it was too much. But a lot of really cool girls like it.”

Where to find it: Net-a-porter.com, Barneys New York, Revolve Clothing, Nordstrom, and shopbop.com.

Olivia Kim Rings in the New

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In hopes of promoting a calm and renewed start to 2014, Olivia Kim opens her third curated pop-in for Nordstrom today. “It’s the New Year, it’s a recharge, it’s time to regroup and get yourself together,” Kim says of the new project, which she’s aptly dubbed “New Beginnings.” “That’s really the premise behind [New Beginnings], to offer things that are a little more reflective, that feel a little more personal…things that could help people literally realize their resolutions.”

There are organic cleaning supplies and Dyson vacuum cleaners for those who have pledged to be tidier. For customers who have dedicated their 2014s to getting in shape, there are workout clothes with an edge from Michi, as well as Jawbone Up wristbands that track health patterns. And shoppers who want a full-on makeover need look no further than the colorful Manic Panic beauty products and KORA Organics by Miranda Kerr creams.

New Beginnings also pays homage to celestial movements and astrology with organic jewelry and energy crystals from Gia Bahm’s Unearthen, zodiac sweatshirts by VFiles, and, at a few lucky locations, free chart readings by celebrated astrologists Tali and Ophira Edut (aka The AstroTwins). “I’m a Virgo but a Capricorn rising, and my moon is in Aries,” Kim says, giggling. “Which means I’m a big hot mess, but then it all kind of makes sense!”

But lest we forget, Nordstrom is a clothing retailer, and Kim doesn’t skimp on her pop-in’s fashion. This time around, she’s stocking exclusive leather boots by Tabitha Simmons (complete with personalized notes from the designer), Sophia Webster clutches, Frame Denim jeans, and Kara leather purses.

All of New Beginning’s product selection remains true to Kim’s signature quirk, and will live in eight select stores (designed, again, by Rafael de Cárdenas) and online at Nordstrom.com from January 10 through February 9. As for next month, she’s looking forward to launching an “anti-Valentine’s”-themed pop-in curated around menswear called the “Heartbreaker’s Club.” Have a look at New Beginnings’ merch in Kim’s appropriately trippy film, which debuts exclusively here.

The Next Big Thing: Frame Denim, Spring ’14

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Everyone knows their Marcs from their Calvins. But as fashion month kicks into gear, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.

FRAME

Label:
Frame Denim, designed by Jens Grede and Erik Torstensson

Need to Know:
At only a year old, Frame Denim is somewhat of a prodigal son in the ever-competitive jeans game. Founded by Jens Grede and Erik Torstensson—the London-based duo behind Saturday Group and Industrie magazine—the label prides itself on patient, thoughtful, and gimmick-free wares. Melding Shoreditch style with So-Cal culture (and, not to mention, Los Angeles’ top-notch denim production facilities), Frame bridges a wide geographic swath while remaining diligent and discrete (its only iconography is a tiny embroidered F at the left thigh). For Spring ’14, Grede and Torstensson will introduce a new fit dubbed the High Straight, following their initial Skinny and Boyfriend shapes. Keep an eye out for a particularly enticing example of the Skinny—which they’ve absolutely perfected, thanks to a prior collaboration with Karlie Kloss—that will feature color-blocked paneling down the shin. Also arriving this spring? The first-ever Frame T-shirts.

They Say:
Regarding their decision to introduce a high-waist fit, Torstensson offered, “It goes back to a great time and place—we love the images of Brooke Shields back in the day.”

Where to Find It:
Net-a-Porter, Barneys New York, Nordstrom, Ron Herman, Ikram, Jeffrey, and Shopbop.