1 posts tagged "Frame"
Erik Torstensson and Jens Grede did not go small with the launch of their new label, Grace, last night in London. The duo, who founded the creative agency Saturday Group, as well as the denim line Frame, unveiled a capsule collection of little black dresses in a salon-style show at the opulent Grill Room of the Café Royal. Katie Grand styled; Rosie Huntington-Whiteley modeled, among others. Sophia Hesketh was in attendance and whisked one of the dresses off the runway, such as it was, to wear to a party later that night. A big part of the appeal, Grede hypothesized, was the very basic-ness of the looks. “We want to keep prices down, and we want the dresses to be in good fabrics and made well, so that means they have to be pared down in other ways,” he explained. “But I also think, those simpler things, that’s often what women are missing in their wardrobes.”