23 posts tagged "Freja Beha Erichsen"
For Chinese labels, brand endurance is a tricky thing indeed, especially as perceptions of “Made in China” are still heavily stigmatized. But Edition 10 has its sights set on the long haul. As the high-end offering of Chinese ready-to-wear brand MO&Co., which originated in Guangzhou in 2004, Edition 10 has been making slow and steady, yet impressive headway with the help of brand director Jenny Kim. Geared toward spirited, urban women who appreciate both comfort and clothes with an edge, the label’s main aesthetic is “boy-girl chic.” Kim places a heavy emphasis on quality, materials, and technique—and she’s confident that Edition 10′s look and high production values have international appeal. “We began our international wholesale business in 2012, first with Lane Crawford, which has been a milestone for the company,” Kim told Style.com. “For [Spring '14]‘s market week, we will be presenting to international buyers and press in New York, London, and Paris, targeting top-tier retailers like Barneys, Selfridges, and Printemps.” With a strong network of stores in major cities throughout Mainland China, Kim is aiming to make Edition 10 the first pioneering Chinese womenswear range to really go global.
The brand’s Fall ’13 campaign is a testament to its goal of breaking into the Western market—familiar fashion faces Stella Tennant (whose video for the label debuts above) and Freja Beha Erichsen represent Edition 10 and MO&Co., respectively.
“Stella has a compelling strength that comes from within, which is way more powerful than fashion and beauty. She embodies a particular attitude and spirit of a modern woman that’s so relevant to our time,” Kim said. “As for Freja, she exudes this nonchalance and handsomeness that has become an elevated form of contrasting beauty.”
It’s important to note that it’s not uncommon for homegrown Chinese fashion brands to launch with great fanfare in the West, only to see their futures cut short rather ignominiously—Shanghai Tang and JNBY (Just Naturally Be Yourself) among them. But Kim is optimistic about Edition 10′s future in the West and elsewhere. “Our newfound confidence has instilled a certain vigor to our brand’s spirit,” she said. “And with our innovative campaigns each season, the brand is becoming much more prominent as a market leader.”
Edition 10 by MO&Co. is available worldwide via Lane Crawford’s Web site. Prices range from about $67 to $2,524.
Although she’s been absent from the runway of late, Freja Beha Erichsen estimates that she’s walked over one thousand runways in her career. And while we’d love to see the veteran catwalker make a return to the shows next month, we’re not holding our breath. “It just felt natural, at a point, not to do as many shows,” she tells Style.com. “At the moment, I am not planning to do any shows this fall. I wouldn’t say I would never do a show again, though.”
In the meantime, she’s trying something new on for size: designing. Erichsen paired up with Mother cofounders Lela Becker and Tim Kaeding for a capsule collection, debuting in September. The Danish supe worked closely with Kaeding on the fits, washes, and prints for the wares, which include classics like the Muse skinny jeans in black and faux leather, and the Foxy Boxy chambray shirt—all signatures of the stunner’s much-loved personal style. “I felt like doing something I wear all the time was much more in my power, because, clearly, I am not a designer,” she admits. “I wanted them to be the thickness jeans should be, but also comfortable. We got the first pair really right, and I’ve been wearing them ever since.”
Here, Style.com has the exclusive first look at the offerings (which range from $145 to $300) before they hit Nordstrom this fall. Ten percent of the proceeds will benefit Doctors Without Borders, the international humanitarian organization the do-good model has been working with for the past few years (in between posing for Prada ad campaigns and British Vogue covers, that is). “Obviously, I would love to do more projects along these lines,” she says. “I need to come up with something else!”
After twenty years in the jewelry biz, TenThousandThings’ David Rees and Ron Anderson have a lot to be thankful for. The pair got their big break in 1993, when Kate Moss donned their signature cross pearl earrings in her now-iconic Calvin Klein ads. (Not a bad start, eh?) Since, the designers have racked up a seriously star-studded clientele that includes Julianne Moore, Cyndi Lauper, Christy Turlington, and Susan Sarandon. And they’re using their twentieth anniversary to show their patrons some gratitude.
Over the past two years, Rees and Anderson have worked on a multifaceted project they call Love & Adorn, for which they crafted a collection of one-of-a-kind precious and semiprecious wares inspired by their favorite customers. Inez & Vinoodh photographed sixteen of TTT’s clients, such as Freja Beha Erichsen, Kristen Stewart, Olivier Theyskens, and ballerina Heather Watts, wearing the anniversary range, which is up for auction on CharityBuzz.com through February 27. One hundred percent of the proceeds from each piece will be donated to the wearer’s charity of choice (the True Colors Fund, Doctors Without Borders, and Every Mother Counts among them). “The people who have supported us throughout the years are very important to us. Our way of celebrating our twentieth was to honor their patronage by supporting something they really care about,” said Rees. As for how Inez & Vinoodh got on board, Rees admits it was all Ms. Moore’s idea. “Julianne was the first person I spoke to who absolutely wanted to be involved, and when I asked her who she wanted to be photographed by, she said, ‘Inez & Vinoodh!’ I just thought, Oh God, how am I going to get them?” Lo and behold, Rees’ friend Lisa Immordino Vreeland introduced them at a dinner party. “They said yes in a second, because they’re cool and incredibly generous.” Continue Reading “TenThousandThings Pays It Forward” »
Freja Beha may have been noticeably absent from runways last season, but we were pleased to see a decidedly fresh-faced Miss Erichsen featured in Bottega Veneta’s Spring ’13 campaign. Lensed by Peter Lindbergh, the shots were snapped at Universal Studios. Could this, perhaps, be a prelude to an upcoming Freja/Bottega runway romp? We’ll have to wait until the Milan shows to find out.
We knew that needlepoint was no longer just for Etsy obsessives when we heard about the Georg Jensen campaign featuring a cross-stitched Freja Beha Erichsen back in February. In the ensuing weeks, elaborate embroideries flourished on the Fall runways. At Balmain, Olivier Rousteing gave a pearl-embellished cross-stitched cameo the house’s signature glam rock treatment; Domenico Dolce and Stefano Gabbana showcased detailed tapestry motifs at Dolce & Gabbana; and Valentino‘s Maria Grazia Chiuri and Pier Paolo Piccioli upped the thread count with detailed, heirloom floral evening looks.
CLICK FOR A SLIDESHOW, and let us know if you fancy needlepoint.