31 posts tagged "Freja Beha Erichsen"
Remember the Chinese brand MO&Co. that we said was moving westward? While it has yet to unveil its Western sales strategy, the brand aims to make global waves with its latest campaign, created in honor of its tenth anniversary.
To fete the occasion, MO&Co. solicited the help of ten major faces—from the West and East—including Freja Beha Erichsen (the brand’s ongoing campaign girl), Chinese mega model Liu Wen, actresses Gao Yuanyuan and Huang Lu, Chinese designers like Xander Zhou, and It girl artist Langley Fox Hemingway, among others.
Dubbed Love Together, the moody black-and-white short, which debuts exclusively here, depicts pairs of creatives from around the world donning MO&Co.’s wares. The flick essentially puts the Karim Sadli-lensed still campaign into motion.
Tomorrow night, MO&Co. will officially reveal Love Together at its Guangzhou runway fete at the Zaha Hadid-designed Guangzhou Opera House—Ming Xi and Tian Yi are scheduled to walk—and celebrate its milestone. Models will wear a limited-edition “red-crowned crane” collection, which will be sold in MO&Co.’s greater China stores and at Lane Crawford.
There’s something disarming about a beaming Freja Beha Erichsen. The typically smoldering Danish beauty is all smiles on the Benny Horne-lensed cover of Australian magazine RUSSH‘s June/July issue (which debuts exclusively here), and we’re not complaining. “Freja is our dream woman,” says RUSSH editor in chief (and Style Map contributor) Jess Blanch. “She intrigues with her mystery, she’s enigmatic due to her own brand of beautiful, not conforming to any standards except those she sets for herself. It’s her total self-respect and confidence that sing—ever so delicately—’Go Your Own Way.’ It’s a message we believe in wholeheartedly.” See Freja’s smile and more in the 58th issue of RUSSH, set to hit newsstands on June 5.
Nicolas Ghesquière continues to mold his vision for Vuitton today. WWD reports that the designer has tapped not one, but three leading photographers—Bruce Weber, Annie Leibovitz, and Juergen Teller—to lens his first campaign for the house. Marc Jacobs often worked with Steven Meisel during his reign at Vuitton, so it will be interesting to see how Ghesquière’s creative relationship with the above bold-faced names develops—if you’ll remember, he tapped Teller to shoot the conceptual Fall ’14 lookbook images (left), which debuted exclusively on Style.com the day of the runway show. Ghesquière’s Fall campaign will feature Liya Kebede (left) and Freja Beha Erichsen (both of whom walked in his Fall show), as well as actress Charlotte Gainsbourg. This move further proves that Ghesquière at Vuitton is a defining force to be reckoned with—as if there was ever any doubt.
Queen of the Catwalk: All About Style.com’s First Model Walk-Off Winner, Freja Beha Erichsen, and the Heated Competition-------
The polls for Style.com’s first-ever Model Walk-Off officially closed this morning, and I personally couldn’t be happier with the result: None other than Freja Beha Erichsen claimed the championship title, beating out Chinese model Sui He with 66 percent of votes. It was a walk down memory lane going through our extensive archive of the Danish fashion icon’s runway career, which spans from her Fall 2005 Prada debut to her most recent, title-winning appearance at Louis Vuitton. Erichsen, who has been described as the “reigning queen of androgynous cool,” has scaled back her catwalk work significantly in recent years (to focus on more lucrative ad campaigns and edgy editorials), which made her victory here that much sweeter.
Still, there were plenty of twists and turns leading up to Erichsen’s final triumph. Voters and the Style.com team embarked upon a long and involved selection process, going through every single one of our video Move It clips from Fall ’14 to choose eight models from each city (representing a dynamic mix of established veterans and noteworthy newcomers from a range of backgrounds). The upsets began immediately once we turned the voting over to readers. In Round 1, for example, Estonian stunner Katlin Aas (an in-house favorite here at Style.com) knocked out well-known super Karolina Kurkova. And speaking of supermodels, the Paris bracket was particularly competitive from the get-go, with Gisele Bündchen trouncing Rosie Huntington-Whiteley, and Kendall Jenner coming from behind to beat girl of-the-moment Anna Ewers. Meanwhile, it was smooth sailing for Cara Delevingne, until she went up against Erichsen. On the other side of the bracket, we were flabbergasted to see Grace Mahary clobber Karlie Kloss (wearing that dramatic Donna Karan red dress, no less) in Round 2, and were on the edge of our seats watching the close race between Joan Smalls and Mariacarla Boscono.
All in all, the premiere Walk-Off left us with plenty to discuss and plenty to look forward to next season.
After a long break from the fashion spotlight, Freja Beha Erichsen is making quite the comeback. In addition to returning to the runway—ICYMI, she opened Nicolas Ghesquière’s first show for Louis Vuitton at Paris fashion week—Erichsen has teamed up with Zadig & Voltaire to design a new capsule collection. A first look at the simple, androgynous line debuts exclusively here. “I wanted to do something very wearable that was in the spirit of Zadig & Voltaire,” Erichsen told Style.com. “Since I had previously done jeans and pants [through a collaboration with Mother Denim], I thought it made sense to focus on a few tees, jackets, and a bag.”
The tissue-thin shirts, distressed jackets, and leather duffels are marked with an “F” (for Freja) and “87″ (for her year of birth). They embody Erichsen’s effortless, minimal style—but this isn’t just about copping her look. Forty percent of the profits will be donated to Medecins Sans Frontieres (aka Doctors Without Borders), an independent association that provides medical assistance to populations in need around the world. The collection imagery, lensed by Terry Richardson, debuts exclusively here.
Erichsen has traveled extensively with MSF, most recently to Kenya. “It was incredible to see the amount of lives they touch,” she said. “Meeting with the passionate staff and patients was a truly incredible and humbling experience. I feel very lucky to be able to make these collaborations and approach a subject like this from my perspective and hopefully raise some awareness about wonderful organizations like MSF.”
Erichsen certainly has a lot on her plate right now, and we couldn’t help but inquire about her next move. But her lips were sealed. “One never knows what the future brings. I think that’s the exciting part of it all,” she said. “But you might see more ideas to benefit MSF.”
The Freja Meets Zadig & Voltaire collection will be available in Zadig & Voltaire stores and at Zadig-et-Voltaire.com this April.