July 11 2014

styledotcom Modesty was the dominant theme during the second day of Berlin fashion week:

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30 posts tagged "Freja Beha Erichsen"

EXCLUSIVE: Zadig & Voltaire Sets a Stateside Expansion


Freja for Zadig & Voltaire

Let’s be serious: Most of us stateside fashionphiles secretly (or in my case, not-so-secretly) wish we were un petit peu français. Well, this spring, Paris-based Zadig & Voltaire will both satiate and capitalize on our cultural envy by bowing five new U.S. stores. Having first opened in the States in 2009, the brand, best known for its edgy men’s and women’s basics with a twist, will add five locations—one in Miami, one in D.C., one in Chicago, and two in Los Angeles—to its existing five American outposts, four of which are in New York and one of which is in L.A. Thierry Gillier, Zadig & Voltaire’s founder, reports that the brand does about 15 percent of its sales in the U.S. “We wanted to take our U.S. expansion slowly—we opened one shop, then another, and we were lucky to get the corner in the Mark Hotel on Madison Avenue [in 2012]. But now we have some very confident American customers, so we are moving further into the market,” explained Gillier when asked why he decided to grow his U.S. presence. Another factor was that he wanted to scoop up prime retail real estate before it’s all gone. “Three years ago on Mercer Street [where Zadig & Voltaire has a boutique], there were only a few stores. Now you can’t get a space. It’s the same everywhere.” Gillier told that in its latest U.S. push, Zadig & Voltaire rented the last available shop on L.A.’s Rodeo Drive—not too shabby.

Set to bow between April and June, each of the five forthcoming stores will have a city-specific design. L.A.’s locations, for example, will boast a “white concept.” But the new shops aren’t all that Zadig & Voltaire has in the pipeline. At the end of March, the brand will launch the second edition of its Style Sans Frontières capsule, the proceeds of which go toward Doctors Without Borders. This season’s muse and collaborator is model Freja Beha Erichsen, who also happens to be the star of Zadig & Voltaire’s Terry Richardson-lensed Spring ’14 campaign (above).

Asked his thoughts on why Zadig & Voltaire is popular in the U.S., Gillier offered, “I think Americans have a little French in their hearts—and the design is a bit different from what American brands are giving them.” He’s got us pegged. Vive la France!

Photo: Terry Richardson, Courtesy of Zadig & Voltaire

BCBG Max Azria Celebrates Twenty-Five


BCBGThere are scores of major fashion anniversaries on the calendar in 2014. Among them are: Lanvin’s 125th year, four decades of Diane von Furstenberg’s iconic wrap dress, and the thirtieth birthday of Donna Karan’s namesake collection. Last but not least is BCBG Max Azria, which will be celebrating twenty-five years in business with its Fall ’14 show tomorrow morning. After Max Azria launched his contemporary label in 1989, BCBG (the acronym stands for “bon chic, bon genre,” a French phrase meaning “good style, good attitude”) quickly became known for its playful, feminine wares with a bohemian edge. Today, the brand boasts more than 570 boutiques worldwide. And in addition to having longtime celebrity fans, including Angelina Jolie, Alicia Keys, and Melissa George, it’s had a number of top-tier models stalk its runways over the years—Helena Christensen, Natalia Vodianova, Erin Wasson, Lara Stone, Daria Werbowy, Freja Beha Erichsen, and Jessica Stam, for starters.

“I can’t believe it’s been twenty-five years,” BCBG’s chief creative officer, Lubov Azria (Max’s wife), told “Each morning, I still wake up and ask myself, How do I make it better? We are in the business of inspiring people to do what inspires them,” she added. To commemorate BCBG’s anniversary, Lubov spoke to about some of the brand’s most memorable moments from the past quarter century. Click for a slideshow of her top picks.

Edition 10 Is Looking West


For Chinese labels, brand endurance is a tricky thing indeed, especially as perceptions of “Made in China” are still heavily stigmatized. But Edition 10 has its sights set on the long haul. As the high-end offering of Chinese ready-to-wear brand MO&Co., which originated in Guangzhou in 2004, Edition 10 has been making slow and steady, yet impressive headway with the help of brand director Jenny Kim. Geared toward spirited, urban women who appreciate both comfort and clothes with an edge, the label’s main aesthetic is “boy-girl chic.” Kim places a heavy emphasis on quality, materials, and technique—and she’s confident that Edition 10′s look and high production values have international appeal. “We began our international wholesale business in 2012, first with Lane Crawford, which has been a milestone for the company,” Kim told “For [Spring '14]‘s market week, we will be presenting to international buyers and press in New York, London, and Paris, targeting top-tier retailers like Barneys, Selfridges, and Printemps.” With a strong network of stores in major cities throughout Mainland China, Kim is aiming to make Edition 10 the first pioneering Chinese womenswear range to really go global.

The brand’s Fall ’13 campaign is a testament to its goal of breaking into the Western market—familiar fashion faces Stella Tennant (whose video for the label debuts above) and Freja Beha Erichsen represent Edition 10 and MO&Co., respectively.

Edition 10

“Stella has a compelling strength that comes from within, which is way more powerful than fashion and beauty. She embodies a particular attitude and spirit of a modern woman that’s so relevant to our time,” Kim said. “As for Freja, she exudes this nonchalance and handsomeness that has become an elevated form of contrasting beauty.”

It’s important to note that it’s not uncommon for homegrown Chinese fashion brands to launch with great fanfare in the West, only to see their futures cut short rather ignominiously—Shanghai Tang and JNBY (Just Naturally Be Yourself) among them. But Kim is optimistic about Edition 10′s future in the West and elsewhere. “Our newfound confidence has instilled a certain vigor to our brand’s spirit,” she said. “And with our innovative campaigns each season, the brand is becoming much more prominent as a market leader.”

Edition 10 by MO&Co. is available worldwide via Lane Crawford’s Web site. Prices range from about $67 to $2,524.

Photo: Charlie Engman; Film by Swell New Yotk

Freja Beha Erichsen Ditches the Catwalk for Designing


Freja Beha Erichsen in her Mother Denim collection

Although she’s been absent from the runway of late, Freja Beha Erichsen estimates that she’s walked over one thousand runways in her career. And while we’d love to see the veteran catwalker make a return to the shows next month, we’re not holding our breath. “It just felt natural, at a point, not to do as many shows,” she tells “At the moment, I am not planning to do any shows this fall. I wouldn’t say I would never do a show again, though.”

In the meantime, she’s trying something new on for size: designing. Erichsen paired up with Mother cofounders Lela Becker and Tim Kaeding for a capsule collection, debuting in September. The Danish supe worked closely with Kaeding on the fits, washes, and prints for the wares, which include classics like the Muse skinny jeans in black and faux leather, and the Foxy Boxy chambray shirt—all signatures of the stunner’s much-loved personal style. “I felt like doing something I wear all the time was much more in my power, because, clearly, I am not a designer,” she admits. “I wanted them to be the thickness jeans should be, but also comfortable. We got the first pair really right, and I’ve been wearing them ever since.”

Freja Beha Erichsen in her Mother Denim collectionHere, has the exclusive first look at the offerings (which range from $145 to $300) before they hit Nordstrom this fall. Ten percent of the proceeds will benefit Doctors Without Borders, the international humanitarian organization the do-good model has been working with for the past few years (in between posing for Prada ad campaigns and British Vogue covers, that is). “Obviously, I would love to do more projects along these lines,” she says. “I need to come up with something else!”

Photos: Cass Bird

TenThousandThings Pays It Forward


After twenty years in the jewelry biz, TenThousandThings’ David Rees and Ron Anderson have a lot to be thankful for. The pair got their big break in 1993, when Kate Moss donned their signature cross pearl earrings in her now-iconic Calvin Klein ads. (Not a bad start, eh?) Since, the designers have racked up a seriously star-studded clientele that includes Julianne Moore, Cyndi Lauper, Christy Turlington, and Susan Sarandon. And they’re using their twentieth anniversary to show their patrons some gratitude.

Over the past two years, Rees and Anderson have worked on a multifaceted project they call Love & Adorn, for which they crafted a collection of one-of-a-kind precious and semiprecious wares inspired by their favorite customers. Inez & Vinoodh photographed sixteen of TTT’s clients, such as Freja Beha Erichsen, Kristen Stewart, Olivier Theyskens, and ballerina Heather Watts, wearing the anniversary range, which is up for auction on through February 27. One hundred percent of the proceeds from each piece will be donated to the wearer’s charity of choice (the True Colors Fund, Doctors Without Borders, and Every Mother Counts among them). “The people who have supported us throughout the years are very important to us. Our way of celebrating our twentieth was to honor their patronage by supporting something they really care about,” said Rees. As for how Inez & Vinoodh got on board, Rees admits it was all Ms. Moore’s idea. “Julianne was the first person I spoke to who absolutely wanted to be involved, and when I asked her who she wanted to be photographed by, she said, ‘Inez & Vinoodh!’ I just thought, Oh God, how am I going to get them?” Lo and behold, Rees’ friend Lisa Immordino Vreeland introduced them at a dinner party. “They said yes in a second, because they’re cool and incredibly generous.” Continue Reading “TenThousandThings Pays It Forward” »