2 posts tagged "Fruit of the Loom"
Leslie Fremar is routinely voted one of the most powerful stylists in Hollywood—powerful enough, it seems, to get even star clients like Reese Witherspoon and Charlize Theron to wear Fruit of the Loom. The trick: She designed it herself. The new collection of Fremar’s line of French-seamed tees, sinuous tanks, long cardigans, and more launched yesterday at New York’s Beauty & Essex. The rationale for the line is simple: “There were cheap T-shirts, and then there were really expensive T-shirts, $200 T-shirts, $300 T-shirts,” she says. “I wanted to have the luxury of really soft cotton with a perfect fit that’s affordable”—but the possibilities are many. “I always like some casual element in whatever I’m wearing,” Fremar explains, “because I like to be comfortable.” Even at the most rarified of events? “Fruit of the Loom on the red carpet?” She pauses. “That’s great. If you want to wear a T-shirt with a ball skirt, I won’t say no.”
Leslie Fremar for Fruit of the Loom is now available at Bloomingdales, www.bloomingdales.com.
Fashion’s myriad collaborations tend to make for unusual bedfellows, but “Fruit of the Loom” and “Leslie Fremar”—the stylist who makes sure Reese Witherspoon, Julianne Moore, Charlize Theron, and Jennifer Connelly look good—aren’t necessarily names you’d imagine in the same sentence. As it turns out, they’d had this date from the beginning.
“When we drive to our country house, I’ll stop at Target or Walmart, and I’ll buy those three-packs of men’s undershirts,” Fremar said by phone today, on a brief stop back in New York between Europe (where she’s just wrapped Witherspoon’s Water for Elephants premiere tour), L.A. (where she’s set to shoot a campaign with Annie Leibovitz), and Russia (the next stop on her itinerary). “I wear them all the time. The quality’s great for the price, but it’s not as soft as, say, another T-shirt I would buy. Then I would also spend a lot of money on designer T-shirts.”
The solution? Connect with Fruit of the Loom to make her own, with the design and hand of an expensive tee but a price that won’t restrict it to the designer floor. The three styles for the initial Leslie Fremar for Fruit of the Loom range—a drapey tee and two tanks—are just that. They’re $18 apiece when they hit the floor of Bloomingdale’s this week.
“I didn’t realize it was so complicated to make a T-shirt. It’s really basic, but you don’t realize how complicated something so basic is,” Fremar continued. “Or how little details can change something so simple.” She added back seams to her shirts, slimmed the arm holes, and lengthened the body (a lot of the on-the-market T-shirts, she says, are too short for her tall frame). She insisted that they be soft, 100 percent cotton, and machine-washable. In a word? “I wanted it to be kind of carefree,” she said, “all the things that I wanted in a shirt.” And presumably, all that her A-list clientele wanted, too.
She may not need to do quite so many Target pit stops for three-packs, but Fremar is including a little homage to them for her own range: No plastic packs for her shirts, but they will be offered in sets of three, for $40.