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August 21 2014

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35 posts tagged "Gap"

EXCLUSIVE: Gap and Visionaire‘s New T-Shirt Collection Celebrates Sunlight

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For Visionaire No. 56 SOLAR (originally published in 2009), the NYC-based art and fashion pub developed a special UV-sensitive ink that changed black-and-white images to color when exposed to direct sunlight. Visionaire is reviving the SOLAR ink for a special collection of T-shirts in collaboration with Gap, which will be available at this year’s Frieze Art Fair, where Gap is operating an outdoor retail space designed by the architects Leong Leong.

“Since we knew the collection was coming out in May, our immediate inspiration was summer, color, and sun,” says Cecilia Dean, Visionaire cofounder.

The T-shirts feature artwork by Alex Katz, Yoko Ono, Richard Phillips, Ugo Rondinone, Peter Lindbergh, François Berthoud, and Roe Ethridge, some of which were published in Visionaire. When exposed to direct sunlight, the black-and-white prints on the tees turn to color—seen here in GIFs.

As with any sensible collaboration, this collection benefits both sides. “This is a great partnership,” says Rebekka Bay, Gap’s creative director. “[The collection] intersects fashion and art and allows a broader audience the opportunity to experience both brands.”

The T-shirts will be available in key global Gap flagship stores, select Visionaire retailers, Gap Boxpark in London, Gap White Space in Tokyo, and Gap White Space in New York, which will be dedicated to the Visionaire partnership from May 9-18.

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Visionaire Bridges the Gap

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“We love the idea of treating the T-shirts like a canvas,” explained Visionaire‘s Cecilia Dean from the boardroom of the publication’s downtown headquarters. “So you would have the signature at the bottom and it will explain, ‘This is an artwork by Yoko Ono for Visionaire 63Forever.’” The shirts Dean is describing are the first five in a series of forty-five collectible tees that Visionaire has produced with Gap. The wares include a graphic, shining silver block with the tagline “Grow love with me” scrawled by Yoko Ono at the bottom; a Maurizio Cattelan and Pierpaolo Ferrari vision of Linda Evangelista as a religious icon; a stoic, standing panther photographed by Sølve Sundsbø; a chemical-etched skull by Craig McDean; and, unsurprisingly given the star’s continuous relationship with the brand, a rather eye-catching portrait of Lady Gaga by Inez & Vinoodh, which debuts exclusively above. Each image is printed in silver on the Gap’s classic, comfortably casual black tees, and they’re translated from originals from the all-metal, meant-to-last-forever Visionaire 63 tome, which debuted earlier this year.

“I feel like the Gap audience probably isn’t familiar with Visionaire,” reflected Dean, “so this is a great way to introduce [the project] to a mass audience.”

The T-shirts will be unveiled at a lunch at The Webster during Art Basel Miami in December. “It’s fun. These T-shirts are like $29.95. I was joking that this is the first time we’ve produced something that my staff can afford,” exclaimed Dean. “And it’s totally true! So we’re psyched about that.”

They’re also looking forward to the next round, which will launch to wider audiences in the spring. “They’ll be based on past and future images and themes [from Visionaire],” said Dean. “The next family is coming out in May, so for us, it made sense to do something super-colorful.”

The Visionaire 63 -inspired T-shirts will be sold at Gap stores in Miami and New York; The Webster; V Files, New York; and online at Net-a-Porter.com from December 6.

Photo: Courtesy of Visionaire

GQ‘s Best New Menswear Designers Land In The Gap

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“I grew up on Gap; it’s like the thing you always think about when you think of classic American brands,” says menswear designer Todd Snyder. And now Snyder, along with five other menswear labels (including BLK DNM, Ian Velardi, Mark McNairy New Amsterdam, Ovadia & Sons, and Saturdays Surf), will be stocked in the iconic retailer’s shops. “These designers are shaping the future of menswear, and it’s an honor to bring their distinct visions to life in a way that complements Gap’s casual American point of view,” says Gap North America head of merchandising Mark Breitbard. Before the limited-edition collection (with prices starting at $20 for basics and going up to $340 for leather jackets) launches in stores September 27, Style.com has an exclusive behind-the-scenes look at GQ‘s Best New Menswear Designers and the journey through the collaboration.

Todd Snyder’s Postcard From Tokyo

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The fashion world is getting to know the name Todd Snyder, and he’s working hard to make sure it’s one they won’t forget. The New York-based menswear designer earned a CFDA Swarovski nomination this year, which put him in a category with Phillip Lim and Antonio Azzuolo, and was also tapped as a GQ Best New Menswear Designer pick. In between finishing up his Gap capsule collection (launching in October) and prepping his New York fashion week show, he made a visit to Tokyo to visit his denim factory (and have a little fun, too), and sent back the shots below.

“Checking out the selvage shuttle looms at Kuroki denim mills, the best denim in Japan. It’s the Mercedes of denim and chino. All of our selvage chino comes from there.”

“Tats on my left with Mr. Kuroki to my right—the mills are second-generation family-owned. They are so proud of their factory and product. How cool does Mr. Kuroki look in dark rolled-up denim jeans? He’s 60 years old.” Continue Reading “Todd Snyder’s Postcard From Tokyo” »

Gap’s New Group

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In the past, Gap has roped in top models ranging from Bar Refaeli to Caroline Trentini to Karmen Pedaru to Liu Wen to front its ad campaigns. But for Fall, the retailer took a different route, this time opting for a cast of up-and-coming musicians and dancers to be the faces of its “Shine” campaign.

In the images, the group, including Seth and Scott Avett from the Avett Brothers, San Francisco Ballet star Yuan Yuan Tan, and dancer Lil Buck (who just completed a project with Natalie Portman’s husband, Benjamin Millepied), sports the label’s Icon Redefined collection—read: updated Gap classics. “In the late eighties and early nineties, Gap is what all the cool girls were wearing,” singer-songwriter Nicki Bluhm, who is also in the campaign, told Style.com last night at an editor preview in New York. “Obviously, they still are.” Of the shoot, the modeling rookie added, “I’ve never modeled before and Yuan Yuan had her shoot just before mine. She was unbelievable, doing these insane high kicks and leaps across the room, and I thought, ‘Oh my God, what am I going to do that compares to this?’ ” Apparently, the jeans have a lot of stretch to them, but we don’t suggest trying Tan’s tricks at home. Here, get a first look at Tan and Bluhm in the newly unveiled shots.

Photos: Courtesy of Gap