36 posts tagged "Gap"
Avant-garde conceptual publication Visionaire has always been about art meeting design, and after releasing the first Visionaire x Gap T-shirt collaboration during Art Basel in Miami Beach and the second during Frieze New York, Visionaire cofounders Cecilia Dean and James Kaliardos thought that the next one should be unveiled during a fashion event. So, on September 4, just in time for New York fashion week, Gap and Visionaire will release the third installment of their T-shirt collaboration with a special installation at the Gap on 34th Street in New York.
The starting point for The Gold Collection, which will consist of 15 T-shirts featuring work by various artists produced in a limited run of 500 each, was the Forever issue. “It was an issue of Visionaire that was made entirely out of metal,” explained Kaliardos. For the shirts ($34.95 each), they selected artwork from the issue by Vik Muniz, Alexis Rockman, James Nares, Peter Saville, Philip Taaffe, Adam Fuss, Simon Periton, Pierpaolo Ferrari, François Berthoud, Ugo Rondinone, Mark Romanek, Blommers/Schumm, and Fifty Shades of Grey film director Sam Taylor-Johnson.
Ever the experimentalists, Kaliardos and Dean made sure to step outside the box for this project. “We wanted this time to play with many different techniques with the gold as possible,” explained Kaliardos. “So we have foil stamping, and we have dot screen, and we have triple-gold ink printing.” One T-shirt depicts Nares’ signature brushstroke in the form of a gold circle; another by Rockman, who constantly paints animals in his work, shows a painting of a porcupine-pig hybrid accompanied by the phrase “P is for Porcupig”; and Muniz’s is covered entirely with an image of multicolored puzzle pieces.
One of the T-shirts, which shows an illustration featuring symbols and directions for handling art conceived by artist John Baldessari, is a preview of Visionaire‘s upcoming Art issue. “We didn’t want to reveal any of the artwork from the actual issue,” said Dean. “But it’s called Art, and so I thought it was kind of funny that his T-shirts are all symbols of packaging for shipping art, and being on a T-shirt, with a person wearing it—it’s sort of like you’re treating yourself as a work of art, and that’s very much what the issue is about.”
The next installment of the Visionaire x Gap T-shirt series, which will debut in October, was conceptualized with the cooler months ahead in mind and will feature an image by the legendary editor Diana Vreeland. “We’re doing sweatshirts as well, which we’re really excited about,” said Dean. “That’s going to release at Frieze in London.”
For Visionaire No. 56 SOLAR (originally published in 2009), the NYC-based art and fashion pub developed a special UV-sensitive ink that changed black-and-white images to color when exposed to direct sunlight. Visionaire is reviving the SOLAR ink for a special collection of T-shirts in collaboration with Gap, which will be available at this year’s Frieze Art Fair, where Gap is operating an outdoor retail space designed by the architects Leong Leong.
“Since we knew the collection was coming out in May, our immediate inspiration was summer, color, and sun,” says Cecilia Dean, Visionaire cofounder.
The T-shirts feature artwork by Alex Katz, Yoko Ono, Richard Phillips, Ugo Rondinone, Peter Lindbergh, François Berthoud, and Roe Ethridge, some of which were published in Visionaire. When exposed to direct sunlight, the black-and-white prints on the tees turn to color—seen here in GIFs.
As with any sensible collaboration, this collection benefits both sides. “This is a great partnership,” says Rebekka Bay, Gap’s creative director. “[The collection] intersects fashion and art and allows a broader audience the opportunity to experience both brands.”
The T-shirts will be available in key global Gap flagship stores, select Visionaire retailers, Gap Boxpark in London, Gap White Space in Tokyo, and Gap White Space in New York, which will be dedicated to the Visionaire partnership from May 9-18.
“We love the idea of treating the T-shirts like a canvas,” explained Visionaire‘s Cecilia Dean from the boardroom of the publication’s downtown headquarters. “So you would have the signature at the bottom and it will explain, ‘This is an artwork by Yoko Ono for Visionaire 63Forever.’” The shirts Dean is describing are the first five in a series of forty-five collectible tees that Visionaire has produced with Gap. The wares include a graphic, shining silver block with the tagline “Grow love with me” scrawled by Yoko Ono at the bottom; a Maurizio Cattelan and Pierpaolo Ferrari vision of Linda Evangelista as a religious icon; a stoic, standing panther photographed by Sølve Sundsbø; a chemical-etched skull by Craig McDean; and, unsurprisingly given the star’s continuous relationship with the brand, a rather eye-catching portrait of Lady Gaga by Inez & Vinoodh, which debuts exclusively above. Each image is printed in silver on the Gap’s classic, comfortably casual black tees, and they’re translated from originals from the all-metal, meant-to-last-forever Visionaire 63 tome, which debuted earlier this year.
“I feel like the Gap audience probably isn’t familiar with Visionaire,” reflected Dean, “so this is a great way to introduce [the project] to a mass audience.”
The T-shirts will be unveiled at a lunch at The Webster during Art Basel Miami in December. “It’s fun. These T-shirts are like $29.95. I was joking that this is the first time we’ve produced something that my staff can afford,” exclaimed Dean. “And it’s totally true! So we’re psyched about that.”
They’re also looking forward to the next round, which will launch to wider audiences in the spring. “They’ll be based on past and future images and themes [from Visionaire],” said Dean. “The next family is coming out in May, so for us, it made sense to do something super-colorful.”
The Visionaire 63 -inspired T-shirts will be sold at Gap stores in Miami and New York; The Webster; V Files, New York; and online at Net-a-Porter.com from December 6.
“I grew up on Gap; it’s like the thing you always think about when you think of classic American brands,” says menswear designer Todd Snyder. And now Snyder, along with five other menswear labels (including BLK DNM, Ian Velardi, Mark McNairy New Amsterdam, Ovadia & Sons, and Saturdays Surf), will be stocked in the iconic retailer’s shops. “These designers are shaping the future of menswear, and it’s an honor to bring their distinct visions to life in a way that complements Gap’s casual American point of view,” says Gap North America head of merchandising Mark Breitbard. Before the limited-edition collection (with prices starting at $20 for basics and going up to $340 for leather jackets) launches in stores September 27, Style.com has an exclusive behind-the-scenes look at GQ‘s Best New Menswear Designers and the journey through the collaboration.
The fashion world is getting to know the name Todd Snyder, and he’s working hard to make sure it’s one they won’t forget. The New York-based menswear designer earned a CFDA Swarovski nomination this year, which put him in a category with Phillip Lim and Antonio Azzuolo, and was also tapped as a GQ Best New Menswear Designer pick. In between finishing up his Gap capsule collection (launching in October) and prepping his New York fashion week show, he made a visit to Tokyo to visit his denim factory (and have a little fun, too), and sent back the shots below.
“Checking out the selvage shuttle looms at Kuroki denim mills, the best denim in Japan. It’s the Mercedes of denim and chino. All of our selvage chino comes from there.”
“Tats on my left with Mr. Kuroki to my right—the mills are second-generation family-owned. They are so proud of their factory and product. How cool does Mr. Kuroki look in dark rolled-up denim jeans? He’s 60 years old.” Continue Reading “Todd Snyder’s Postcard From Tokyo” »