5 posts tagged "Genetic Denim"
If fit is priority numero uno when buying denim, feel is definitely numero dos. Maybe the gold miners of old had to do it that way, but there’s no reason a twenty-first-century girl should have to wake up to the prospect of wrestling herself into a pair of jeans with all the pliancy of cardboard. Mornings are hard enough already! This much, Genetic Denim creative director Ali Fatourechi comprehends—he’s made a compulsion of sourcing denim that wears like well-washed pajama bottoms, and at his brand’s first-ever fashion week presentation, he’s letting attendees get up close and personal with the stuff. The presentation on Friday evening is composed of two installations: The first is a willow tree made out of Genetic Denim, its branches bending toward the floor; the second is an interactive performance where guests will be invited to cut pieces of denim off the models posing in Genetic’s Spring ’10 jeans. This is a rather delicate procedure, which Fatourechi says is the point. “We really want people to be immersed in the fabric, constantly touching and feeling,” he notes. “I mean, there’s nothing more sensual, or even autoerotic, than taking a blade and cutting a piece of fabric off someone. You have to be gentle. The person has to trust you. It’s an exchange.” If all that sounds a little, well, intense for fashion week, that’s no real surprise, given that the denim shearing was inspired by Yoko Ono’s Cut Piece. (Ono: Spring ’10 muse, apparently.) The tree, meanwhile, was inspired by a proverb beloved of Fatourechi’s grandfather. “A tree that bears fruit bends over,” he repeats. “The tree that bears nothing stands tall.” Something to parse between shows.
L.A. might’ve lost its official fashion week earlier this year, but that doesn’t mean the city is entirely bereft of fashion shows. They’re just sprouting up in unlikely places—for instance, the shopping mecca The Grove. Tomorrow night, Barneys Co-Op labels Trovata, Petro Zillia, Genetic Denim, Ever, and Twelfth Street Cynthia Vincent will kick off the new Fashion @ The Grove series with a catwalk presentation of their Spring collections. “There is an unbelievable amount of talent here on the West Coast,” says designer Michelle Mason, who will show her Mason collection (pictured at left). “I’m excited that all who enjoy fashion will have the opportunity to experience this show.” She means it when she says “all.” The runway show and designer meet-and-greet start at 9 p.m. along The Grove’s Bow Street, and it’s open to the public. Even better, Barneys will stay open late for a post-show shopping event in case you see something you simply must have.