August 22 2014

styledotcom The best of the beach scene at Martha's Vineyard:

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1 posts tagged "Geronimo"

A Tale Of Two Jennys


Indie rock ladies have always had a bit of a girl crush on Jenny Lewis, she of the auburn bangs and a seemingly endless procession of sailor rompers, tap pants, and sixties frocks. More than a few Coachella-goers this weekend will be channeling that vintage Cali vibe in pieces from Geronimo, a new line launched by Lewis’ longtime stylist Jenny Reyes. Reyes is obsessed with vintage and the tales that come with thrifted pieces, and her own line comes with an equally interesting back story. The 27-year-old designer met Lewis and her band, Rilo Kiley, after sneaking into 21+ shows at L.A.’s Spaceland back in the day. She eventually packed up her sewing machine, her art history degree, and the pattern-making skills she learned from her grandmother and headed out on the road with the band. She crisscrossed the country reworking vintage items that they found at thrift stores and making original pieces for concerts and photo shoots. Last summer she took a break from the tour bus life to hone her skills with Rodarte. “I learned about the work that goes into creating a collection, and I was inspired to work just as hard,” Reyes said. For her own line, Reyes channeled Malibu poster-girl Gidget and playful fifties beachwear, sourcing vintage fabrics from L.A. vendors. The spring line of high-waisted shorts, rompers, and swimsuits is available online and at Echo Park’s Le Bohemian Chic, and a little birdie told us that Ms. Lewis herself might sport a piece or two for her big Coachella gig.

Photo: Courtesy of Geronimo