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August 28 2014

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1 posts tagged "Gertrud Hegelund"

Catwalk Watch: Natalie Joos

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Before a model hits the runway—and before she snags her first editorial, her first ad campaign, and her first billboard—she’s got to make it past the sharp eyes of fashion’s casting directors, who are tasked with finding the perfect girls for designers’ exacting visions. In our fashion week series, the industry’s top casting gurus share their thoughts on who we’ll be seeing this fashion week and beyond.

Natalie Joos casts Zac Posen, Yigal Azrouêl, Charlotte Ronson, and United Bamboo in New York this season. Below, she weighs in on a few of her favorite new and new-to-us faces.


Kelly Mittendorf at MARILYN (left): “She has a more than intriguing look, with slanted, wide-set eyes, a full head of curly chestnut hair, and a big smile at all times. Kelly, a proud American girl from Arizona who can be seen in the new Prada ads, is sure to shoot straight to the top this season.”

Gertrud Hegelund at IMG Paris (center): “Gertrud hails from Sweden and is the younger sister of Agnete (also a model). I booked her for a Turkish Vogue editorial that came out a few months ago. She’s super-tall and regal, and a little bit of an enigma, as she’s being kept very exclusive.”

Josefien Rodermans at SUPREME(right): “[Josefien] has been on my radar since she was a new face at Union models in London. I gave her a spot in my top 30 faces for V last season, and she’s been shooting more and growing into her own modeling skin. She’s working with one designer exclusively in New York. Could it be Calvin? Either way, I’m very proud of her.”

Photos: Courtesy of Photogenics; Courtesy of IMG; Courtesy of Union Models