August 22 2014

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2 posts tagged "Giejo"

Go, Giejo, Go



Things have taken off for Gabby Sabharwal since she launched her swimwear line, Giejo (after a childhood nickname coined by her mother), a year ago. Instead of participating in the hoopla of Miami Swim Week, the designer—who also maintains her full-time job in public relations—opted to show her new Spring ’14 collection several weeks earlier, in New York. The intimate presentation was held at Dagny + Barstow, the hip Bowery boutique that happened to be Giejo’s first stockist (other major retailers, including Barneys, Shopbop, Satine, and Creatures of Comfort, later followed D+B’s lead). The newest lineup boasted retro-inspired separates ($90 to $125) meant to be mixed and matched as desired. For instance, a polka-dot gingham bra top was shown with a high-waisted floral boy brief for a pinup look, but it can also be paired with a simpler bottom if you’re going for something more classic. Sabharwal debuted a small range of ready-to-wear and accessories, too, including graphic striped tanks and surf shorts, a cropped floral bomber jacket, and sweet headbands—all cut from the same waterproof materials, so you can quickly recover after, say, getting thrown into a pool. When asked about her growing collection, Sabharwal offered, “Whether it’s wearing a full-on bikini or just layering a bathing-suit top under a day dress during the week, Giejo is about bringing fashion to the beach.”

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Photo: Courtesy of Giejo

From PR To Design, An Industry Insider Crosses The Aisle


New York-based designer Gabby Sabharwal sings the same tune as most women when it comes to shopping for swimwear: “I find it stressful—the fitting rooms have those weird lights, there’s always those annoying stickers in the suits, and I could never find anything that fit me correctly,” she tells “The ones that did fit would be too skimpy. I thought, ‘I can’t be in front of my dad or my boyfriend’s family in this.’ “

Her solution was to found her own collection of printed swimsuit separates, Giejo, to address these concerns. All her tops and bottoms are sold individually, for mix-and-match effect. “Girls today mix high and low, and with my swimwear you can do the same,” the designer says. “The biggest thing is you don’t want to see yourself on the beach and have other girls in the exact same thing—this way that won’t happen.”

Giejo is Sabharwal’s first foray into the world of design, after years of working as a fashion publicist. Despite her lack of formal design training, she found her work experience was on her side. “Working in PR, I was always nervous that I wouldn’t be taken seriously because I didn’t have a full design background, but everyone and all of the designers were so encouraging and wanted to help make it happen,” she says. Tucker’s Gaby Basora was particularly encouraging. So were retailers. The debut Giejo collection hits stores, including New York’s Creatures of Comfort and L.A.’s Madison boutiques, in late February, and an exclusive collection for Barneys New York, made up of Aztec and floral prints, arrives on the retailer’s shelves in late spring—just in time for beach weather.

Photo: Courtesy of Giejo