7 posts tagged "Giovanna Randall"
Since debuting Honor about two years ago, designer Giovanna Randall has cultivated her feminine label as meticulously as an orchid. Case in point: In an unusual business move, Randall opened up a standalone boutique in the Meatpacking District (after just two seasons under her belt), where her designs have sold exclusively until now. By keeping things small-scale, she has been able to develop Honor’s identity without yielding to the demands of retailers. This has allowed her to fine-tune the production process—using top-notch fabrics like substantial crepe, python-stamped silk, and delicate tulle from Europe, while constructing everything locally in New York—before going big.
This attention to detail is evident in Honor’s cleverly crafted clothing, which is favored by cool girls like George Clooney’s The Descendants co-star Shailene Woodley, who turned up at a recent Hunger Games premiere in an Art Deco, floral-print silk maxi dress from Fall. (According to Randall, her new collection tells the love story of a preppy college guy who meets an Argentinian ingenue while studying abroad, and reflects the merging of their two worlds.) Eveningwear looks have emerged as a calling card, perhaps because of the brand’s increasing celebrity fans—Woodley and Alexa Chung sat front-row at the latest runway show. But Honor also excels with everyday pieces, including flirty frocks and tailored shorts suits, not to mention noteworthy accessories like sharp briefcases and suede platform pumps from a collaboration with Tabitha Simmons.
Today, the label launches the e-commerce component of its Web site—standard operating procedure for most lines. But what’s noteworthy here is that customers can place special orders for pieces that were never produced from past seasons, indicating Randall’s bespoke approach to design. So, for example, Honor will custom-make one of its editorially appealing yet less practical petticoats that appeared in the Spring collection. Here, check out the label’s new Spring ad campaign, styled by Kate Young (who, last week, was crowned as Hollywood’s top stylist), debuting exclusively on Style.com.
Honor’s first retail store debuted quietly a month and a half ago, but the year-old New York womenswear label picked the perfect spring evening for its opening fête. “It was actually planned as a pop-up shop,” designer Giovanna Randall explained yesterday. “But then when all the fixtures came in, it looked so beautiful, it just felt right to stay.” Located on a cobblestoned Meatpacking District street (“My first job in New York was in Meatpacking,” Randall added), the two-floor long rectangular space was light-filled and airy. The Spring collection lined the glossy ivory walls, and down a flight of steps there was a very chic library of sorts: Arty tomes ranging from Henri Rousseau to portraits of Catherine Deneuve were stacked neatly, there, perhaps, for boyfriends waiting out a lady’s spree.
The ladies were in full force last night—owing, perhaps, to the coterie of It girls who hosted the party (with Randall, center, above), including Lily Kwong, Lesley M.M. Blume, and Arden Wohl, and the one—Alexandra Richards, fresh off a plane from Turks and Caicos—who did deejay duties. (Randall reported that she showed up straight from the airport, still wearing her bikini.) The charity connection—Honor made a donation to New Yorkers for Children for the fête—added to the jovial mood, too. But most of all, perhaps, the warm weather gave the evening its happy buzz. “Finally! We’re so overdue for this,” co-host Kwong said, noting all the ladies in bold pink, garden florals, and white frocks. “But look at me, I’m still wearing black.” With a trip to Tulum, Mexico, on the horizon, Kwong would be wearing her own sunny pieces soon enough. Meanwhile, for some, the season meant turning over a new leaf—for the wardrobe, that is. “It’s time for spring cleaning,” Ten Underwear designer Daphne Javitch noted. “I’m super-organized. I just re-did my closet and I spent all weekend folding.”
Honor NYC is now open at 68 Gansevoort Street, NYC, (212) 225-2233.