9 posts tagged "Google"
These days, you’re nobody unless Google decides to honor you on its home page. And this morning, the tech company gave Edith Head its stamp of approval. Today would have been the Hollywood costume designer’s 116th birthday, so Google posted an illustration of the legend posing in front of six of her iconic looks. Spanning fifty-four years, the costumer’s career saw her create outfits for stars like Audrey Hepburn in Roman Holiday and Funny Face, Elizabeth Taylor in A Place in the Sun, and Tippi Hedren in The Birds, among many more. Her work at Paramount and Universal Studios earned her thirty-five nominations from the Academy and eight Oscars for Best Costume Design. She died in 1981 at the age of 83, having left a glamorous and indelible mark on Hollywood fashion.
If you use your tablet primarily for posting fashion moments to Pinterest and Instagram, as well as, ahem, browsing Style.com, then you should probably also be tucking it away in an au courant pochette. Kenzo created just that for Google’s new Nexus 7. The print-blocked pouch takes its cue from the Fall ’13 collection, in which creative directors Carol Lim and Humberto Leon rummaged through Kenzo Takada’s haberdashery and emerged with a series of dynamic ribbons. Here, they have added a band that reads “Nexus” to the pattern—presumably so no one confuses what’s inside with one of the other tablets out there.
“It’s such a great way to individualize your device,” said Leon of the pochette, adding that they have both been using the Nexus 7 with all its integrated Google features. The collaboration, he explained, was a natural fit. “They knew that we loved playing with logos, and they like our play on prints.”
“I think it was exciting for them, because they have never partnered with a fashion brand, and so they came to us because they thought we were leaders in technology,” offered Lim. Like what you see? Then mark next Monday in your calendar, because that’s when the limited-edition pochettes will be available (for 85 euros) via Kenzo’s e-store. In the meantime, the Spring ’14 show will be live-streamed on Sunday, on Kenzo’s Google+ page and YouTube.
If you wondered what the futuristic-looking frames that Diane von Furstenberg and the models were wearing on the runway last Sunday were all about, now you know. In partnership with Google, DVF used its new Glass technology to create a behind-the-scenes video of Spring 2013—the first ever, she said, to take “a designer’s and models’-eye view.” There’s a camera inside the tiny cube attached to the frame, and von Furstenberg and her team filmed everything in the week leading up to the show. A chance meeting with Google co-founder Sergey Brin this summer spawned the project. Backstage, neither one of them could contain their enthusiasm. “We developed this to get technology out of your way, to make things effortless,” said Brin. “That’s why I’m excited, because Diane’s clothes are stylish and comfortable at the same time.” Chiming in, von Furstenberg added, “This technology goes so fast. How was life before Google? Nobody can remember. I can’t remember what I did without it.” The video is premiering on Google’s YouTube channel, and here on Style.com.