3 posts tagged "Gosha Ruchinsky"
On Saturday, after a two-day closure, Dover Street Market New York, Rei Kawakubo’s seven-floor multibrand fashion wonderland open since last December, celebrated its inaugural “new beginning,” with just-arrived Fall ’14 merchandise and fresh shop-in-shops. Melitta Baumeister, whose career was catapulted when Rihanna wore her oversize black biker jacket in Paris back in March, and Hood by Air’s Shayne Oliver are two new additions to the store’s fourth-floor DSM Showroom, which is devoted to emerging designers. They join a roster that includes Craig Green, Jacquemus, Phoebe English, KTZ, 1205, Gosha Rubchinskiy, Proper Gang, Shaun Samson, and Sibling. We checked in with the new recruits and a quartet of the floor’s returning talents to talk about Kawakubo’s lasting influence, their new installations, and the “beautiful chaos” that is DSM.
“The Comme des Garçons campaign collaboration with Cindy Sherman in 1994 stopped me in my tracks. I remember being completely blown away,” Baumeister recalls. “So I’m very happy to be with a group of creators [now] that have a mutual understanding on fashion, to be part of a showroom that believes in the importance of creating new experiences of how fashion can be consumed, in a world of beautiful chaos. To be in an environment where the brand is understood will no doubt give [me] the confidence to go further with bigger dreams.”
HOOD BY AIR (SHAYNE OLIVER)
“Going to the Comme des Garçons flagship for the first time here in New York changed my life, and molded my thought process on creating a fashion brand that is meant for you, and only you,” Oliver remembers. “The shopping experience at Dover Street Market is [likewise] unique and special. I think it really works well with the HBA concept and vibe. We want to make people feel immersed in our world, in the whole experience of the brand. [Our shop-in-shop] is a conversation with our customers outside of the traditional realm of fashion.”
“All the Dover Street Market stores have a totally stand-alone and unique way of working. The amazing and forever-changing interiors make for a dynamic and exciting space and experience,” Green says. “The main idea behind our new Fall ’14 space was to put the highly detailed, hand-painted pieces against the raw quality of untreated wooden structures. We used large hand-painted fabric rugs as hangings to demonstrate what the garments themselves have been cut from.
“DSMNY is different to other stores as it’s not really just a store, it’s a destination and an environmental experience, which heightens, celebrates, and elevates the incredible stock they hold,” English says. “In many ways it’s also a mecca for young creatives justifying and contextualizing the work they’re making; [that's what] the London store was for me when I was studying at Central Saint Martins. We wanted this space to [feel] unexpected, sort of like a surprise or a bit of drama injected into a retail environment. The raw naturalism of the collapsed cliff face against the clothes hanging on the suspended rails—something beautiful and refined in a broken space. I [also] wanted it to represent the dialogue of material, which informs each collection. I worked with art director Philip Cooper. It was about balancing the ethos of how I work creatively with the reality of shopping.”
“The opportunity to completely change the space seasonally allows us to truly represent the season’s ideas and concepts,” Roach says. “Our Fall ’14 space remains minimal with the introduction of new square metal fixtures. We’ve introduced stand-alone, industrial two-arm rails to highlight the collection’s fabrication and construction, which remain fundamental. I would like people to touch and try on the clothes.”
SIBLING (SID BRYAN, JOE BATES, COZETTE MCCREERY)
“DSMNY feels like being in an interactive art space but without any of the pretense,” the Sibling trio says. “It’s been fantastic to see how artists and creatives interpret the Sibling vision each time. We loved collaborating with Uncommon Projects [on the leopard shelving and screen unit], Richard Woods [using the catwalk recolored version of his iconic wood print as wallpaper], and now with artist James Davison. We saw James’ work recently via the journalist Charlie Porter. He’d uploaded a video of James’ window display with moving parts and amazing color. It also felt like he’d had fun doing it. All of which is very much what Sibling is about, so we didn’t think twice about working with him and sent him catwalk pictures and a very relaxed brief. Relaxed because we always like collaborative works to come more from the artist.”
Russian designer Gosha Rubchinskiy has a knack for appropriating global youth countercultures—skateboarding, heavy metal, punk rock—and flipping it into clothes that play simultaneously on nostalgia and modern style. So it’s fitting that for this mix curated by Rubchinskiy for Oki-Ni, the designer went to rave music from the 1990s. Produced by Zhit Vredno (which translates as “harmful to live”), whom Rubchinskiy met at a rave in Moscow, tracks cover industrial techno, early Chicago house, and nineties rave. Listen now, and visit Oki-Ni to hear what Rubchinskiy has to say about the project.