Last night in London, the yet-to-open Corinthia Hotel welcomed the fashion set into its stingray-lined Bassoon bar, where the likes of Savannah Miller, DJ Princess Julia, and host GQ editor in chief Dylan Jones toasted the launch of GQ Style‘s Spring/Summer issue. It was the first outing for the glossy’s new leadership, editor Ben Reardon and fashion directors Luke Day and Francesca Burns, who repped the London look in a koi-print ensemble from Mary Katrantzou’s Fall collection. “2011 is not about being fierce. It’s not about making such a scary statement or being the most directional, the ‘most weird,’ the most anything,” Reardon explained. “It’s about being honest, representing intelligent menswear, good styling, and culture.” On the culture front, there’s cover boy James Franco; on good styling, an exclusive feature on Mugler’s Nicola Formichetti.
The focus was the new mag, so even high-profile attendees like Alexa Chung, wearing rosebud Topshop skinny jeans and a vintage polka-dot blouse (somebody was paying attention during fashion week), kept a low profile in the VIP corner. “My friend designed the magazine and I’m here to support him,” she said, before returning to her pink ginger cocktail. Also in the elite section was Gareth Pugh, who’s jetting off to Mexico for a beach getaway next week. “I have lots of things coming up, but I’m contractually obligated from talking about them. So I shan’t!” he joked. Before making his exit he added, “I’m looking forward to relaxing but the wheels are always turning.” No rest for the wicked.