2 posts tagged "Grace"
Jens Grede and Erik Torstensson presented their first Grace Resort collection this week on the rooftop of the Nomad Hotel. The show turned into a party, where editors, buyers, and friends of the designers enjoyed the (finally) warm weather, champagne, and some loud tunes. Cofounders of Frame Denim, the designers envision their woman’s daily wardrobe in denim—but when it comes time for evening, she’s decked out in Grace. The contemporary market is a crowded one, but these Swedish designers are proposing something special with their take on slick evening dressing. Grace’s sexy LBDs, cool tuxedo jackets, and sleek jumpsuits are going to be a hit when they arrive in stores. And the price point ($260 to $600) will only feed the frenzy. Grace’s debut collection, which was unveiled in London in February, will be hitting Net-a-Porter, Bergdorf Goodman, and other retailers soon. Needless to say, we’ll be buying a piece or two.
Erik Torstensson and Jens Grede did not go small with the launch of their new label, Grace, last night in London. The duo, who founded the creative agency Saturday Group, as well as the denim line Frame, unveiled a capsule collection of little black dresses in a salon-style show at the opulent Grill Room of the Café Royal. Katie Grand styled; Rosie Huntington-Whiteley modeled, among others. Sophia Hesketh was in attendance and whisked one of the dresses off the runway, such as it was, to wear to a party later that night. A big part of the appeal, Grede hypothesized, was the very basic-ness of the looks. “We want to keep prices down, and we want the dresses to be in good fabrics and made well, so that means they have to be pared down in other ways,” he explained. “But I also think, those simpler things, that’s often what women are missing in their wardrobes.”