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August 2 2014

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2 posts tagged "Grand Street"

Alexander Wang’s OBJECTS Of Desire

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Fourteen new stores in Asia by year’s end is just the beginning of Alexander Wang’s expansion plans. Style.com got an exclusive sneak peek at his new eight-piece lifestyle collection, OBJECTS, which will make its debut in goody bags gifted to lucky editors, buyers, and celebs in the front row at his show on Saturday. “I’ve always had a fascination with home, but wanted to take it step by step,” Wang said over the phone in between fittings. “If I can’t start with a couch, at least I can start with a coaster.” In addition to the black mock croc coasters, there’s a matching embossed leather lighter, letter box, junk box, and playing card case, as well as a smoked glass ashtray and a leather-bound notebook with metal corners. The line’s hot ticket, though, is a blackened steel bike chain with a mock croc-covered brass lock. All-weather it’s not, but it’s undeniably cool. The line retails from $29 to $150 and will be available at Wang’s Grand Street store and on his Web site come Monday.

In another bit of other news, Wang’s Spring 2012 campaign video will have its own debut this Saturday as an installation under the High Line on 24th Street between 10th and 11th avenues. Directed by James Lima, starring Liya Kebede, and featuring music by Azealia Banks, it’s meant, the designer says, to evoke “arcade video games and car crashes.” The cool factor here is that it will be projected not just on walls but on specially designed windshields and windows on cars parked on 24th Street. We’ve got a teaser here.

Photo: Courtesy of Alexander Wang

In The Family

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When he’s not in the city, Yigal Azrouël lives a laid-back, short-board surfer lifestyle. He rides waves on Mexico’s Baja coast, chills out by the Mediterranean in his native Israel, and skips down to Costa Rica for sun, surf, and sand. So, understandably, his offshoot contemporary line Cut25 balances city style (little leather jackets and blazers) with weekend relaxation (easy draped sweaters and wispy scarves). It’s a cocktail that works. On Friday, the line is expanding via its first standalone retail store on Grand Street. “I love the location,” he said over the phone. “The east side of Soho has a really cool vibe, between the stores and galleries. I love Saturdays surf shop and there’s Opening Ceremony, Jil Sander, and Derek Lam.”

Good neighbors always help, but so does family. Azrouël collaborated with his nephew Dror Benshetrit on the interiors of the 1,400-square-foot space. “No one knows me better than Dror,” Azrouël said. “It’s not like I have to even think about it, because he’s already on the same page. He’s my best friend.” The final design includes bleached wood, distressed steel columns, and striking geometric forms that double as sculpture and merchandise space. Speaking of the stock, the designer has created exclusive pieces for the store and curated a fun selection of special collaborations and books. And that’s all before fashion week, which has kept him plenty busy with his eponymous collection. “I come in early,” he said. “Then I don’t even know what time I leave the studio. I don’t even want to look at the clock.”

Cut25 opens Friday, 129 Grand St., NYC.

Photos: John Aquino