2 posts tagged "Greg Chait"
After two successful seasons, the Los Angeles County Museum of Art is set to release its latest Wear LACMA campaign, with resident L.A. talents Greg Chait of The Elder Statesman and Jennifer Meyer (past designers include Gregory Parkinson, Libertine’s Johnson Hartig, Juan Carlos Obando, and NewbarK’s Maryam and Marjan Malakpour). The initiative conceived of by Katherine Ross, wife of LACMA director Michael Govan, and member of the museum’s Director’s Circle, challenged the two local designers to create limited-edition wares based on the museum’s permanent collection. “The goal of this initiative is to present works of art from the collection in a new way,” Ross said. “Through this partnership we are able to highlight extraordinary works in the museum’s encyclopedic collection seasonally.”
Of his contributions, Chait told us, “I love the spirit behind the project most.” After experiencing the museum’s James Turrell exhibit, he felt compelled to create six custom cashmere tees and scarves boasting abstracted Native American motifs. Meanwhile, Meyer, Chait’s fellow CFDA/Vogue Fashion Funder, was drawn to Ed Ruscha’s painting Made in California. With the artist’s express permission, Meyer created two nameplate necklaces bearing the moniker “Made in California” in 18-karat yellow gold and 18-karat gold with white diamond pavé. “I think LACMA is incredible, one of the best museums around,” the designer said of the institution that’s been enjoying a resurgence of late. “It’s incredibly exciting that LACMA chooses to partner with designers rather than “artists,” so to speak…combining those two worlds.” It would seem Net-a-Porter agrees with that sentiment, as the e-tailer will, for the first time, sell a selection of the Wear LACMA offering on its Web site. Proceeds from the collection, which ranges from $180 to $6,450, will benefit the museum.
Teddy bears have become a mascot of sorts for The Elder Statesman designer Greg Chait. For his Fall ’13 presentation, he commissioned a seven-foot-tall stuffed bear from scraps of cashmere that accumulated in his Los Angeles studio. And for the introduction of his new kids’ collection, which will hit stores in December, Chait has whipped up some pretty irresistible pint-size teddies. To launch the children’s range—which, in addition to stuffed animals, will include blankets, diaper covers, miniature versions of his signature cozy knits, and more—Chait has created a playful video, which debuts exclusively here. The flick stars a bear named Tomate, who is the female protagonist’s former love interest. The latter reminisces about their good times together—rollicking around in bed, riding in convertibles, dining together, reading him passages from The Autobiography of Benjamin Franklin—during which she models The Elder Statesman’s wares, naturally. “We decided to give it a funny adult theme, because it’s the parents [who are] doing the buying,” Chait told Style.com. “My 3-year-old daughter is always asking me to tell her new bedtime stories, so I made up one about a bear named Tomate, and we went off of that idea for the video, which kind of captures the brand’s free-spirited vibe.” He continued to explain that children inherently appreciate the luxury materials that are the raison d’être of The Elder Statesman. “My daughter has been around a lot of cashmere, and she can tell the difference even if she doesn’t understand the word,” he said. Cashmere for kids (and parents) who value the finer things in life was a logical next step for the label.
The Elder Statesman’s children’s range will be available in December on elder-statesman.com and at select retailers.