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April 21 2014

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3 posts tagged "Grey Area"

Going Grey

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It’s been quite a week for Grey Area: The buzzy artist-edition site launched a new collection of products, “Americana,” on election night, and has sold more than 1,500 of Sebastian Errazuriz’s inspired “MANHATTAN BLACKOUT” and “I STILL LOVE NY” T-shirts since last weekend, with profits going to Hurricane Sandy relief.

On top of that, cofounders Manish Vora and Kyle DeWoody unveiled a new batch of artist-made goods created in tandem with the designers at Helmut Lang last night at the brand’s Mercer Street shop.

Artists include Cat Stevens—”not that Cat Stevens,” Vora clarified—and Michelle Lopez, and the latest partnership has resulted in a glossy version of Shelter Serra’s rubber Rolex-inspired bracelet, which has become a bit of a calling card for the site and artist alike.

Serra revealed at the intimate dinner that followed at La Esquina—and drew the likes of bloggers Elin Kling and Leandra Medine, and Hilary Rhoda, fresh off the Victoria’s Secret runway the night before—that early on he’d been approached by Amazon.com and turned them down.

He’s been intrigued by what Helmut Lang CEO Andrew Rosen, who cohosted the dinner, referred to in a toast as “the Grey Area thing.” He wasn’t the first, and no doubt won’t be the last.

Photo: Neil Rasmus/BFAnyc.com

Body Art On The Walls At Grey Area

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Grey Area founders Kyle DeWoody and Manish Vora launched their gallery with the mission of blending art and design with functionality. Their latest exhibition, Body Art: A Jewelry Show, now on display at their Soho showroom, is a perfect extension of their unordinary approach. “Body Art is the culmination of a year of sourcing artist-designed or artfully designed pieces for Grey Area,” DeWoody tells Style.com of the jewelry exhibit, showcasing an eclectic mix of pieces from over 30 artist-slash-designers, including Phoebe and Annette Stephens of Anndra Neen (the duo is a growing force to be reckoned with in the accessories market), Italian designer Monica Castiglioni, and Elyse Graham of Elephant Heart. “So many artists seemed to be exploring jewelry as a medium for expressing their creativity, translating their work into a wearable and more accessible form, and as such it has been a successful area for us,” she adds.

Just as on their e-commerce site, which they launched last summer, all of the items on display are for sale, ranging from Anndra Neen’s handcrafted mixed-metals pieces to visual artist Michele Oka Doner’s cast sterling silver Cul-de-Sac clutch to Shelter Serra’s homage to the ultimate status watch, the Fake Roley (coming in at just $40, while the Cul-de-Sac reaches $18,000). Some of the works are new pieces by artists they have been working with for a while, like Dallas-based designer and sculptor Deborah Mullen, and others are just making their Grey Area debut with this show. “Highlights are hard to say as I’m obsessed with it all, but I’m very excited about our newest additions by Chris Platt. He makes extremely interesting pieces out of steel, creating value in the shapes and forms he creates, not the materials he uses,” says DeWoody. Up next for the art insider: She’s headed to London to install a shop, called Bad for Me, within her mom Beth Rudin DeWoody’s show Bad for You, opening October 9 at Shizaru Gallery to coincide with the Frieze Art Fair.

Body Art: A Jewelry Show runs through October 19 at Grey Area, 547 Broadway, NYC, (212) 941-6400. To shop the items in Body Art, visit ShopGreyArea.com.

Photo: Courtesy Photo

Grey Expectations

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There’s a very open, very shoppable region between art and interior design, and a new Web site called Grey Area is plunging right into it. Kyle DeWoody and Manish Vora, the two young art-world insiders behind this new e-commerce venture, launched it last night with a party at the Wooly, where some of the site’s unique and limited-edition wares were on display. To wit: rope benches by Orly Genger, a resin cast of a Birkin bag by Shelter Serra, which sold on-site, and a tablecloth on which Ruffian designer Claude Morais had made an abstracted line drawing of a male torso (that’s the piece, above, modeled by Morais’ partner, Brian Wolk). “If you see it, you see it,” Morais shrugged, adding that he’s been painting as a hobby for years.

At the moment, Grey Area’s ever-changing online inventory includes bath towels by Tracey Emin and Ed Ruscha, wallpaper by Kiki Smith, a wristwatch by Tom Sachs, and E.V. Day’s playful encapsulation of the Barbie doll—she’s mummy-wrapped in a cocoon of silver and chrome. Grey Area commissioned some of the pieces, others not. It’s hard to believe the idea was born just two months ago, until you consider the founders’ powers combined: Vora is one of the New York gallery scene’s most active gadabouts, and DeWoody and her mother, Beth, are two of the city’s most active art patrons. The crowd at the Wooly included Nicole Miller and Jenna Bush, and had designers Timo Weiland and Alan Eckstein (who have a Grey Area collaboration of their own in the works) in the DJ booth.

The site has some storefronts in its future, too, albeit temporary ones: a pop-up in Water Mill later this month, one in L.A. at the end of September, and one in Miami for Art Basel. Explained DeWoody, probably only half-joking, “We’re hoping to conquer the States and then move to Europe next year.”

Photo: Courtesy of Grey Area