September 1 2014

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2 posts tagged "Hanako Maeda"

ADEAM in Bloom


Looks from Adeam's Resort 2014 collection

Hanako Maeda’s latest lineup for ADEAM was inspired by the iconic cherry blossom. “In Japan, the flower has a unique duality because it is celebratory and signifies the coming of spring,” the Tokyo-born designer told “But it also represents the ephemeral nature of life, because the blooming period is so short.” The new Resort collection depicted the cherry blossom’s full growth cycle, beginning with a series of cheery ivory- and blush-colored pieces, like a satin sheath featuring a kimono-inspired neckline (similar to the one Maeda herself was wearing at the presentation), as well as a sharp smoking jacket with twisted lapels and a cool pair of pleated leather shorts. The season’s reference played out literally as a print on chiffon maxi dresses, and several evening numbers came embellished with tiny sea-glass beads that evoked morning dew. Maeda also captured the cherry blossom’s melancholic side with black looks, including an updated tracksuit cut from delicate French lace backed in organza, and a functional hooded raincoat with perforated leather insets. All in all, it was an impressive outing for the up-and-comer, who’s proven she’s one to watch. The lookbook pictures, shot by Sophie Elgort (that’s right, the daughter of Arthur), debut on

Photo: Sophie Elgort

ADEAM Fall 2013


Label: ADEAM, designed by Hanako Maeda

Need to Know: After showing her first three collections during Tokyo fashion week, ADEAM designer Hanako Maeda (“ADEAM” is her last name spelled backward) took a big leap and joined the New York calendar this season. The label’s Fall collection was inspired by the well-loved musical Into the Woods, and Maeda really had fun with the theme. She showed petrified-wood prints, as well as leather leggings with moss-inspired embroidery that crept up the legs. The standout piece was a spotted “Bambi”-printed peacoat with leather sleeves, which hit on the nature idea in a wearable way.

She says: “I was thinking of a city girl who wandered into the woods and was consumed with its magic.”

Where to Find It: ADEAM has two stand-alone boutiques in Tokyo.