20 posts tagged "Harley Viera Newton"
Is it just us, or has Vince—the contemporary range known for its bunny-soft cashmere wares—worked up some serious mojo? The beloved basics brand began to gain steam in January, when it appointed Doo-Ri Chung as its creative director. In May, the label hired Karin Gregersen, formerly of Chloé, to direct the label’s sales, marketing, product development, and creative initiatives as its new president. And now, it seems things are in full swing. Just last night, Vince hosted the launch of its new 3,000-square-foot flagship on Mercer Street, and the fete attracted all the right girls-about-town. Alexandra Richards, Harley Viera Newton, and Leigh Lezark turned up to check out the space and dance to tunes from the Dolls’ deejay Mia Moretti and violinist Margot.
With its exposed white brick, 22-foot-high ceilings, skylight, and pale hardwood floors, the boutique boasts a welcoming layout. “It’s very modern and very clean, but it’s also warm, comfortable, and inviting,” said Vince CEO Jill Granoff. For the first time, Vince’s men’s and women’s collections are presented on separate sprawling floors, but it was the shoe display case—which was filled with enticing pointed, pony-hair mules, riding boots, and high-tops—that seemed to get the most attention. The kicks will have to move over soon, though: Gregersen told Style.com that the label will be launching handbags next year. “We’re building more of a global lifestyle brand,” said Gregersen. “We’re continuing to work on our existing products and launching new extensions.” Granoff chimed in to note that dresses and outerwear for all occasions are a new focus, and that they’re working to further develop the menswear offering.
Indeed, the slick Soho flagship makes a smart addition to the label’s three other Manhattan (and twenty U.S.) outposts. But more retail spaces are nigh—Vince is looking to take the international market by storm and is opening its first stand-alone store in Tokyo next week.
Vince’s flagship is located at 89 Mercer Street in New York.
Brevity, the soul of wit. It was a shared fascination with all things brief that drew together Joseph Altuzarra and photographer-filmmaker Simon Cave. “He loves trailers!” Altuzarra said last night at the party e-tailer MyTheresa.com threw in his honor. “And I love trailers, which is the weird thing—I think it’s a really interesting format. He has a certain affinity for narrative in a short format that I really responded to.” Until the nascent genre of short fashion films grows into full-length fashion features, the two are well matched. On the walls of the Chelsea Arts Tower, Cave’s video “trailer” starring Lithuanian model Agne Konciute and teasing Altuzarra’s slinky Fall collection—which just launched on MyTheresa—ran on a continuous loop. “It was more about exaggerating this idea of the glamazon,” Altuzarra explained, “and having this woman be very much put on a pedestal, with something iconic about her.” Around the room, new icons—in the form of MyTheresa’s newly named brand ambassadors—mingled: Alexa Chung here, Harley Viera Newton there, Leigh Lezark off yonder. It was enough to turn any man’s head, and sex appeal is, after all, a label specialty. “A man who can be so sweet and who can design clothes so extravagantly seductive,” marveled MyTheresa’s buying director, Justin O’Shea, “you don’t meet those every day.”