20 posts tagged "Harley Viera Newton"
There aren’t too many people lining up to celebrate the L.A. Freeway. But for his new optical line, Alex Israel wanted something emblematically Californian. Short of the Hollywood sign, there’s not much more iconic than that. “One of my main focuses and interests as an artist is the tradition and history of Southern California, and in the creation of a specific kind of a regional aesthetic that’s very much related to the landscape,” the USC Fine Arts graduate explains. And when the time came to pick a girl to model for the six hand-carved styles for the Anthony Friedkin-lensed lookbook, Israel went with someone he considered a true Angelena (a current residence in NYC notwithstanding): Harley Viera-Newton. “You can always take the girl out of L.A., but you can’t take the L.A. out of the girl,” he said of the DJ-turned-model. “Harley has this kind of amazing sophistication and carefree spirit that kind of embodies the ethos of Southern California.” (He might’ve discovered it years earlier. As they discovered, Israel and Viera-Newton had gone to the same L.A. high school.) That’s a low-effort cool that should translate well within SoCal and without. The frames—available in black, gray, and white, in both matte and glossy finishes—are understated, chic, and (perhaps most surprisingly) $100.
Freeway Eyewear is available at its Web site, The Smile, and Gagosian Shop in NYC, and Maxfield in L.A.
With a name like Harley Viera-Newton, it was only a matter of time before someone set the DJ and girl-about-town on a hog. The moment has arrived. For their first collection as creative directors of Generra (though Swaim consulted on the menswear last season), Swaim and Christina Hutson commissioned photographer and filmmaker KT Auleta to shoot Viera-Newton raring around town on a motorcycle to the sounds of indie band Sleigh Bells. Between Auleta, Viera-Newton, Sleigh Bells, and the Hutsons themselves, it’s enough cool-kid cred to make your head explode—which may explain the video’s colorburst effects. (Well, that, or Generra’s status as the ancestral home of Hypercolor, the eighties color-change fabric.) Does it contain any clues to the label’s upcoming NYFW presentation? Not exactly. “It’s 40 models riding Harleys down the runway!” Christina joked when we checked in with her and her husband at their NYC studio. Next year, maybe. This season, “we’re trying to make it more of a party than a runway,” Swaim said. “And Harley really fits that. It’s not going to be such a serious thing.” The party begins below.