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July 22 2014

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3 posts tagged "Heidi Merrick"

The Next Big Thing: Heidi Merrick, Fall ’14

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Everyone knows their Marcs from their Calvins. But as fashion month rolls on, we’ll be spotlighting the up-and-coming designers and indie brands whose names you’ll want to remember.

Label: Heidi Merrick

Need to know: It’s no surprise that the ocean is oft a point of reference for L.A.-based designer Heidi Merrick. After all, her father is celebrated surfboard shaper Al Merrick. And if she fantasized about an elaborate African surf adventure last season, Fall is a collection more firmly rooted in reality. Inspired by a visit to the seaside town of Ocean Beach near San Francisco, Merrick’s nautical rendering this season is a pared-down approach. The sixty-plus pieces explore the romance between the old fisherman and his siren in the sea, imbued with masculine and feminine duality through the use of untreated linens and firmer fabrics for a uniform, fisherman feel, and hand-woven silks for the feminine silhouettes. As always, the collection is produced entirely in L.A.

She says: “When I stayed at this great little surf camp, it was a different kind of ocean vibe up there. It’s very cold and the waves are big and the people are really committed to their ocean life. That’s what I was attracted to—trying to get that nautical feel for Fall but in a really organic way.”

Where to find it: Satine, Elyse Walker, The Dreslyn, and www.heidimerrick.com.

Heidi Merrick Spring 2014

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Everyone knows their Marcs from their Calvins. But as fashion month kicks into gear, we’ll be spotlighting the up-and-coming designers whose names you’ll want to remember.

Label: Heidi Merrick

Need to Know: Surfing runs deep for SoCal native Heidi Merrick—her father is legendary surfboard shaper Al Merrick. So it’s no surprise that her Spring ’14 collection began with a daydream about a surfing adventure down the coast of Morocco, during which she’d stop briefly in Paris, fly to Casablanca, and head to Essaouira and surf Moulay Bouzerktoune, before a road trip to Dakhla. The heady colors and near native prints that Merrick used for this collection reflect the three phases of that trip: Paris, Essaouira and then the sand and surf on the road to Dakhla.

Spring ’14′s silhouettes reflect a modern take on the California life and the new wares include fabrics, prints, and wovens that Merrick’s been developing in her L.A. studio. Hemlines have gotten shorter on top and longer on the bottom, and a bleached out bomber and white leather bikini bottoms are standouts. Her Spring ’14 collection debuts in the above film, exclusively on Style.com.

She Says: “There’s an ease to the fits and a lightness to the fabrics that make them layer beautifully—which defines the California girl in a way, she’s not dressing off the rack. The detail and tailoring in the collection lend itself to an easier lifestyle, one whose day ends somewhere where you can see the sun set.”

Where to Find It: Lane Crawford, Lab Concept, Satine, www.thedreslyn.com and www.heidimerrick.com.

Heidi Merrick Fall 2013

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Label: Heidi Merrick

Need to Know: The L.A.-based SoCal native’s Fall ’13 collection pays homage to California. Taking a cue from Catherine Opie’s Sunrise and Sunset photograph series, Merrick worked with a saturated palette to create an almost earthy color story. The mix-and-match feel of the 55-piece collection, which features seasonally appropriate tweeds, silk georgettes, and bohemian prints, is born from the designer’s drive for wearability.

This season, Merrick places a focus on well-tailored pieces, which she feels are essential to the L.A. woman’s wardrobe. But the designer, who produces all her wares locally, still manages to keep her clothes relaxed and easy. View her Fall ’13 collection in a short film, above.

She Says: “Because it’s Fall, there are mixed wools, printed wools, and different woven wools that I’ve tried to make California-friendly. And I never make clothes just for the art of it. I definitely believe in artful dressing, but you have to put it on in the morning, and that’s the number one thing for me.”

Where to Find It: American Rag Cie, Albertine, www.shopbop.com, and www.heidimerrick.com