76 posts tagged "H&M"
Ask any girl about her favorite Super Bowl ad and she’ll likely reference the David Beckham Bodywear commercial for H&M (in which the tattooed heartthrob scales a building in his undies, ICYMI). It certainly sparked our attention. So it comes as no surprise that the now-retired British footballer is also introducing a range of men’s swimwear for the Swedish retailer. The line includes Speedo-esque briefs alongside slightly more conservative trunks, all in shades of white, olive green, and navy. The icing on the cake? Each style is modeled by Beckham himself. “We’ve worked to create new classics for men, with great fit, comfort, and also style,” he told The Telegraph. The collection will hit stores on May 22. World-famous abs (unfortunately) not included.
We love a multitalented model, so we were pleasantly surprised to hear that Gisele Bündchen is going back into the studio for a new H&M campaign. If you recall, the super teamed up with H&M last fall to record The Kinks’ “All Day and All of the Night,” with each song purchase benefitting UNICEF. This time around, Bündchen is recording a cover of Blondie’s “Heart of Glass” with French music producer Bob Sinclar. “I never in a million years thought I would record a song and work with a producer like Bob,” she said. The song and video will be released in May.
H&M’s sister brand & Other Stories launched only a year ago, but it’s already teamed up with Garance Doré and is now poised to bring the brand’s mass-market quirk to an eager American clientele. & Other Stories’ first U.S. flagship (an airy 6,400 square feet) will bow before the end of the year at 575 Broadway in Soho, making it Prada’s new neighbor. A North American e-commerce site will launch concurrently. Happy shopping to all!
This season, H&M has tapped Elizabeth von Guttman and Alexia Niedzielski of sustainable fashion and design think tank Ever Manifesto to design its environmentally friendly Conscious Exclusive collection. Founded in 2009 by von Guttman, Niedzielski, and Charlotte Casiraghi (the former two women are also behind independent magazine System), Ever Manifesto aims to act as a catalyst in highlighting innovation within sustainable production, manufacturing, and communication in order to create a design-led ethical product.
Inspired by flamenco dancing and Spanish bullfighting, von Guttman and Niedzielski’s H&M effort, which debuts exclusively here, features ruffled dresses, sharply tailored bustiers, and jackets with rich embellishments. Also on offer is a dramatic navy gown, a romantic floor-length lace wedding dress, and, for the first time, shoes and accessories. All garments are made out of sustainable and ethically sourced fabrics such as organic cotton and silk, vegetable tanned leather from an organic Swedish farm, recycled polyester, and Tencel. If you’re not already enticed, get a load of the price point: Pieces range from $17.95 (for a headband) to $549 (for the wedding dress). “The great thing with H&M is that we can really prove to people that we can make beautiful clothes in a responsible and transparent way that is affordable at the same time,” explained Von Guttman.
Alongside the collection, H&M and Ever Manifesto have also collaborated on a magazine called Ever Conscious, a portrait publication whose purpose is to raise awareness about the gravity of purchasing power and consumer choices as sources for sustainable change. With a cover by artist Carsten Höller, the magazine boasts interviews with more than twenty environmental activists and cultural tastemakers from the worlds of design, gastronomy, music, and science. Lily Cole, chef Daniel de la Falaise, artist Matthew Stone, and renaissance magnate Pharrell Williams—who discusses his role as creative director for Bionic Yarn, a material created from recycled plastic—are just a few of the issue’s compelling profiles.
The Conscious Exclusive collection and Ever Conscious magazine will be out in selected H&M stores on April 10.
Take that, Mark Wahlberg. Fashion mogul and boxer shorts visionary Tommy Hilfiger told a TMZ reporter who accosted him on a dark sidewalk that David Beckham is the “underwear model of the century.” Good news for H&M: The fast-fashion retailer recently launched a line of undies with the ex-footballer. Beckham’s long history of posing in u-trou started with Emporio Armani back in 2007, and culminated with what is basically the greatest underwear advertising triumph of all time: a commercial during the 2014 Super Bowl.