61 posts tagged "H&M"
Is Maison Martin Margiela everywhere these days? Not really, but thanks to last year’s H&M capsule and Kanye West’s frequent sartorial and lyrical endorsements, the notoriously covert house has definitely experienced a spike in visibility. Today, Margiela makes news again with the announcement that it will be helping watchmaker G-Shock celebrate its thirtieth anniversary with a limited-edition collaborative timepiece. Titled the GA-300, the watch—only 3,000 models of which have been produced—marks Margiela’s first venture into the world of horlogerie. Staying true to MMM’s cerebral, deconstructed, think again! aesthetic, the watch sits atop a detachable silver leather strap that can be worn solo as a cuff. Priced at $300 (we’re sensing a theme) the wares will hit Margiela stores this Saturday.
Reasserting her place as queen of all things pop culture, Beyoncé, it was revealed today, is the face of H&M’s summer collection. Shot by Inez & Vinoodh, the ads depict Ms. Knowles looking appropriately glam while lounging atop a fold-out chair on the beach. The campaign also features a commercial directed by Jonas Åkerlund, which is set to the star’s new song, “Standing on the Sun.” H&M’s spring wares (and Bey’s new tune) will be available in early May.
H&M is on a roll these days. In quick succession, there was the recent Becks “bum double” drama (read: mega publicity), the Paris fashion week show, and, for the hat trick, there’s the launch of & Other Stories, the Swedish high-street giant’s new London concept store. Last night, H&M celebrated the opening of the 10,000-square-foot Regent Street space, which is filled with meticulously edited beauty products, jewelry, and fashion. The best part about the whole thing is the knowledge that you won’t have to walk away simpering with desire—even the tightest budgets can afford this stuff. Apart from their in-house designers, who clearly favor architectural shoes and sculpted silhouettes (very Scandi-chic, if we do say), the brand also introduced their “Co-Labs”—temporary collaborations with finger-on-the-pulse talents like The Lake and Stars, Clare Vivier, and Alyson Fox. In other words, the two-story behemoth is the A-to-Z for cool hunters on a budget.
Naturally, the ultrahip store needs some ultrahip ambassadors. “We invited a small group of people—including stylists, DJs, and editors whose style we admire—to our atelier in Stockholm and asked them to put together pieces from our collection,” said Samuel Fernström, who’s head of & Other Stories. Flying the flag last night were Portia Freeman, Valentine Fillol-Cordier, Bat for Lashes (Natasha Khan, left), DJ Misty Rabbit (Mimi Xu), Julia Sarr-Jamois, and Mary Charteris, whose self-styled wares (like an ocean-print suit, a sheer top, a pleat-front skirt, and more) can be seen in the online shop, which launches today. “We chose people who wear things that feel right to them,” added Fernström. Judging by how & Other Stories’ ladies looked at yesterday’s fete, job done.
& Other Stories is located at 256-258 Regent Street in London.
The Fall ’13 womenswear collections draw to a close on Wednesday in Paris. Prior to the last shows, we’ve asked some of the most anticipated names to offer a sneak peek. Naturally, it’s a busy time for everyone—designers and fashion watchers alike—so we’re continuing our split-second previews: tweet-length previews at 140 characters or less. To view all of our Fall ’13 previews, click here.
WHO: Maxime Simoëns
WHEN: Sunday, March 3
WHAT: “Fall is strongly inspired by a classic opera tragedy, but not in a literary way. The colors are sober & cold but heated by a few vivid notes.” —Maxime Simoëns. The designer sent us a look from his Fall ’13 collection, above.