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The CFDA believes it has cracked the code of what makes a spectacular “fashion Instagram.” WWD reports today that on May 30, the CFDA will hand out a prize to one of eight nominees who are apparently expert iPhone snappers. Chosen by a panel that includes Rachel Zoe, Editorialist’s Stefania Allen and Kate Davidson Hudson, and The Coveteur’s Stephanie Mark, the competitors were listed only by their Instagram handles in the article. @dapperlou, @donalddrawbertson, @aguynamedpatrick, @paridust, @troprouge, @amy_stone, @hokaytokay, and @bessnyc4 are all in the running. Each of the nominated Instagrammers is more or less an up-and-comer, so an attempt by the CFDA to highlight new personalities might explain its choice to leave out Instagram favorites like Nicola Formichetti, Riccardo Tisci, and Mario Testino.
So what exactly makes a stellar fashion Insta? Judging by the selected accounts, food (specifically bagels and lox, macaron assortments, and cappuccinos with meticulously styled foam); selfies (bow ties, hair-covered faces, and arty backdrops are preferable); and snaps of other people’s images (inventive angles and collages are a must) count for some of the key elements. Actual fashion, interestingly enough, is not essential.
“Instagram has become the platform for visual expression in fashion because it’s quick, easy, accessible—it’s always with you. It’s enough of a category that they [the CFDA] want to take that trend and maximize it in some way,” offered Instagram cofounder Kevin Systrom. In true social media style, the public will choose the winner. Voting opens today on cfda.com. The sharp-shooting champion will get to attend the June 2 awards ceremony, and will take over the CFDA’s Instagram account for the evening.
A CFDA award category for non-iPhone photography—the old fashioned form of visual expression—does not yet exist.