9 posts tagged "Hood by Air"
There’s another rapper falling into fashion’s favor. Today, WWD reports, Alexander Wang has teamed up with Dr. Dre to turn out a pair of limited-edition black and gold Beats by Dr. Dre headphones. It’s been a rap-filled year for fashion, what with Kanye West’s A.P.C. collab, A$AP Rocky’s cameo on the Hood by Air runway, and Jay Z’s Picasso Baby shoot, but for Wang, it would seem, it’s all about the D.R.E.
The Spring ’14 collections kicked off in New York on Wednesday, and will be followed by the shows in London, Milan, and Paris. Before their new clothes hit the runway, we’ve asked some of the most anticipated names to offer a sneak peek. Per usual, it’s a busy time for all—designers and fashion followers alike—so we’re continuing our split-second previews: tweet-length previews at 140 characters or less. Our entire selection of Spring ’14 previews is available here.
WHO: Hood by Air, designed by Shayne Oliver
WHERE: New York
WHEN: Sunday, September 8
WHAT: “The collection, entitled GUMP, is a re-definition of Americana’s idiot savant.” — Shayne Oliver. The designer sent us a sneak peek at HBA’s Spring ’14 collection, above.
VFiles—New York’s premiere destination for streetwear, swag, and the cutting edge—has met its match. The platform’s retail director, Zachary Ching, found a kindred spirit in Anna Trevelyan—the rainbow-haired stylist who serves as London boutique Machine-A‘s fashion director—when they sat side by side at the Fall ’13 Thierry Mugler show. The conversation that ensued led to a veritable shop-swap that kicks off during New York fashion week. “I was telling her a lot about my store, and she was telling me about hers, and we thought, ‘Let’s just trade lives for fashion week,’” Ching told Style.com. While VFiles focuses on all that is urban, and Machine-A prides itself on championing London’s experimental designers and up-and-comers, Trevelyan says that the stores are completely in sync. “Although the product and the brands stocked are different, the ethos is the same. We both want to give as much exposure as possible to the young designers we support, and the chance for a more international outreach for our designers really excited both of us.” The stores also share some common ground in their locations—they’re each based in their respective cities’ Soho districts, making them, as Trevelyan explains in the below clip, “global neighbors.”
Machine-A will take over the back portion of VFiles from September 3 through September 17 (the last day of London fashion week) and visa versa. Trevelyan is bringing brands like Alex Mattsson, Dr. Noki, Ashley Williams, and Kyle Hopkins to the Big Apple, and Ching will fill Machine-A with VFiles’ vintage collection, T-shirts by LPD New York, and wares from Hood by Air, including four limited-edition tops embellished with Swarovski crystals. “We haven’t figured out the price point yet, but they’re going to be super expensive,” laughed Ching when asked about the exclusive merch. On the more affordable front, the stores have created a range of co-branded sportswear—like basketball shorts, long-sleeve tees, duffel bags, and hoodies—which range from $30 to $90. The collaborative collection debuts exclusively here.
This switch-up ties into the stores’ long-term transatlantic plans, too. For instance, VFiles has picked up Alex Mattsson’s Spring ’14 menswear collection, and Machine-A will be stocking the new collection by Hood by Air. “I think it will be nice to take these first footsteps in London, because eventually we’d love to have a real store there,” offers Ching. But he adds, “It’s also about having a really fun party at the end of London fashion week. We’re super excited about that.”
V-Files is located at 12 Mercer St. in New York. Machine-A is set on 13 Brewer St. in London.
Few brands command such a cult following as New York-based Hood By Air. Helmed by Shayne Oliver, the label has acquired such a cool crew of fans that the mighty retailer Selfridges cherry-picked it to be one of the twenty brands featured in the department store’s new men’s contemporary concept floor, which, opening this week, will offer plenty of street, skate, and attitude.
By way of celebration, then, last night the Selfridges parking garage was transformed into a skate-park-cum-nightclub, and on display were pieces from HBA’s Spring ’14 collection with an Anglo twist. The label partnered with British heritage knitwear brand Corgi to create some sumptuous one-offs. “I wanted to collaborate with a brand that was steeped in tradition,” explained Oliver. “The idea was to pull together a contrast between that and our rebellious nature. You know, that old craftsmanship and handmade stuff. That’s something that we lack a little bit in America, and I wanted to work with a brand that represented the opposite of fast fashion. It was a little tribute to our coming to the UK and to Selfridges.” Continue Reading “Hood By Air Hits the UK” »
By now, it’s been established that New York-based Hood by Air has become a cult favorite. And, considering his smorgasbord of upcoming projects, founder and designer Shayne Oliver has proven that the streetwear line is no fleeting niche sensation. Last weekend, Hood by Air launched Morph—a conceptual pop-up in L.A.’s Scion AV Installation space that marked the brand’s West Coast retail debut. The shop’s Saturday opening—which was attended by diehard HBA fan, and the star of Oliver’s Fall ’13 show, A$AP Rocky—doubled as the launch of an eight-piece made-to-order luggage capsule. Running between $800 to $2,500, the range includes a black leather backpack with clever ball-and-chain detailing and a skeletal fetish-inspired latex hiking bag (left). “It’s subversive luxury luggage,” Oliver told Style.com. “The line has to do with me playing more with the actual realm of luxury. With these bags, I’m confronting that sense head-on and feeling things out for myself.”
The travel accessories are just one facet of Hood by Air’s expansion beyond its signature “ghetto goth” sweatshirts and tees. On June 16, an HBA knitwear capsule will land at Selfridges department store in London. The unveiling of a denim line at New York’s Milk Studios will follow in September. And during the Spring ’14 Paris shows, Oliver will introduce suits and jackets as part of the label’s move into formal menswear. No doubt, big things are happening for the 25-year-old designer, who launched HBA in 2006. But the talent is humbled by his growing fan base’s veritable obsession with the label. “I take it as a nod to what I’m doing,” he said. “I’m just building an aesthetic, and a brand, and a place for myself in fashion. I don’t quite know how to take it, because I’m shy. I just see it as gratitude.”
Hood by Air’s Morph will be open through June 16 at the Scion AV Installation space, 7667 Melrose Avenue, Los Angeles, CA 90046.