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August 29 2014

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3 posts tagged "Hudson"

On Our Radar: Hudson’s Photoreal Jeans

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“Prints are everywhere, so we wanted to find a new technique that would allow us to be more aspirational and forward,” Hudson creative director Ben Taverniti told Style.com. Enter the label’s new Photoreal range of digitally printed denim that Taverniti and his team like to think of as more of a treatment than a print. The jeans feature vibrant patterns that are actually photos that have been manipulated in Photoshop to look like a wash. There’s a variety of styles, including a magenta and pale blue ombré floral, a tropical forest landscape (taken by Taverniti’s mom), and a busy London-at-night scene, snapped by Taverniti himself. “We always try to have something from the U.K. in the collection,” said Taverniti. “It’s a good way to keep the roots of the company in mind.” As for the future of Photoreal denim, Taverniti is already working on some new variations for Fall. But for now, the Spring collection ($218) will be available at www.hudsonjeans.com on February 28.

Photos: Courtesy of Hudson

Georgia May Jagger’s Happy Medium

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“So many of my friends are models and are super-thin,” said Georgia May Jagger at the after party for her latest stint as designer for Hudson Jeans. “And even with them, there is always a bit of muffin top when they wear low-rise jeans. It’s just the nature of low rise.” She added with that famous toothy grin: “They squeeze whatever there is, whether it is fat, or just skin.”

It’s the private dinner following the launch of her jean line for Ben Taverniti’s Hudson at Selfridges, and she and her closest friends and family—including mom Jerry, brother James, friends Cara Delavigne and Mary Charteris—are relaxing at the Club at the Ivy, the private members’ bit of the famous Ivy restaurant. They are doing what rock people do best, dancing and partying, while GMJ lets us in on her design take on jeans: “I looked to my mom’s style as a starting point and decided early on to do a mid rise.” She herself was modeling the Ayesha cut; mom Jerry wore the Jerry jean. “Mid rise is such a perfect compromise, because I personally find both high and low can be uncomfortable. Mid rise holds you in properly, and look cleaner—all you have to do is look at pictures of my mom in the seventies to see what I mean.”

Speaking of pictures, that’s her next project: photography. She’s currently studying at New York’s School of Visual Arts, and was quick to demonstrate: She grabbed our camera for the impromptu self-portrait above. Pretty good, we’d have to admit. But could anyone, even an amateur, take a bad picture of that face?

Photo: Georgia May Jagger

Jeggings, An Update

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The blogs have been cracking jokes about jeggings all summer. I’m here to tell you that the look isn’t going anywhere anytime soon. The denim makers exhibiting their spring wares at the ENK and Project tradeshows in Las Vegas this week are banking on super-stretchy skinnies as the next huge trend. J Brand’s Susie Crippen showed off faded ultra-lightweight jeans she passed off as leggings. At AG they offered rinse-wash versions with a stretchy pull-on waistband, and all the girls manning Hudson’s booth were wearing black leggings with five-pocket detailing and a zip fly, which they swore were the most comfortable pants ever. Coming for Fall ’10: denim pajamas?

Photo: Courtesy of J Brand