13 posts tagged "Hugo Boss"
“What is so amazing is that we are doing some incredibly quirky work that really is off the radar, yet Hugo Boss managed to find us,” said Pussykrew’s Andrzej Wojtas, one of the twenty “creatives” chosen by the German fashion brand to exhibit their art in Red Never Follows, a new show at London’s Saatchi Gallery. Devised to celebrate the twentieth anniversary of the company’s younger label, Hugo, the exhibition fittingly features twenty installations by twenty different artists in an effort to champion creativity, technology, and individuality.
Indeed, the works on view are unique, and even innovative. Cornered, for instance, depicts a man diving headfirst into a wall. Emerging Colourspace is a gravity-defying auto rover similar to a modern-day Etch A Sketch that scribbles red ink. And Cerebral Hut, is a kinetic domelike sculpture that moves based on thoughts (well, brain frequencies, if you want to get specific) captured and transmitted by a headset.
To further the birthday festivities, Hugo has launched a capsule collection of twenty pieces, including a strong red blazer, a monochrome silk shirt, and a very cool set of headphones. Not that anyone was really thinking about clothes (or headphones, for that matter) last night. As Pussykrew’s video installation mesmerized the crowd, Wojtas offered, “What was great about working with Boss was that they gave us total freedom to explore our ideas. Throughout the whole process, we felt their respect.”
Red Never Follows is open to the public from today to September 1, 2013, at The Saatchi Gallery on King’s Road in London.
Berlin fashion week wrapped this weekend. The Spring ’14 schedule had a few noticeable holes, with German powerhouses Escada and Hugo Boss opting to present elsewhere. But their absence only made the spotlight shine brighter on local brands.
One of the best moments of the season (along with the parade of memorable street-style experiments) was Achtland’s collection (left), which offered expertly layered garments in silk and cotton. The following day, Augustin Teboul unveiled a theatrical, and equally impressive, all-black Spring ’14 range. Models took to the runway in beaded leather leggings, cropped jackets, wrapped cardigans, and elaborate jeweled headpieces. Cult favorite Vladimir Karaleev didn’t disappoint, either, presenting a conceptual compendium of geometrically patterned fabrics and asymmetrical cuts.
Returning to Berlin from Paris this season, Kaviar Gauche turned out a futuristic, off-white collection. At contemporary art space St. Agnes, the label debuted jackets with minimalistic wave finishes, see-through dresses with floral embroidery, and leather blouses and coats. Continue Reading “The Best of Berlin” »
Starting June 15, Jason Wu will assume the role of artistic director for Boss womenswear. According to a statement that the German label released this morning, Wu, who noted that he plans to “develop a strong feminine womenswear collection that reciprocates the brand’s authority in menswear,” will present his first effort for the Pre-Fall ’13 season. The 30-year-old’s debut runway show for the label will be held in New York this coming February, when he will unveil the Fall ’14 range. In addition to presiding over the design team at Hugo Boss’s headquarters in Germany, Wu will open a design studio here in New York and will be responsible for the direction of all “product- and image-related aspects” of Boss’s women’s ready-to-wear and accessories ranges. Naturally, Wu will continue to work on his growing eponymous line, which, having been launched in 2007, is currently sold in thirty-nine countries across the globe.
Only a year after Hugo Boss brought another dimension to Beijing with its first China runway show streamed in 3-D, it was time to woo Shanghai. This time, though, Boss made its introduction with an IRL catwalk show.
The setting of the Power Station of Art was an inspired choice. Electric charges pulsated through the thousand-strong audience, and lightning bolts crashed overhead while models—like show opener Joan Smalls—stomped across the zigzagged runway in Boss’ Fall ’13 wares.
“We’ve been in China for a long time,” said Boss menswear designer Kevin Lobo. “But it’s changing dramatically, becoming more luxurious, and we want to be a part of that.”
Limited-edition pieces were available to buy directly from the runway. The stringent tailoring and languid silks in jewel tones were perfectly attuned to the tastes of China’s über-wealthy, who are trading obvious luxury for something more subtle. Boss womenswear designer Eyan Allen offered, “We created a zip made from 24-carat gold. You know it’s there, but nobody else does!”
Carey Mulligan and Gerard Butler both turned up for the lavish affair, and Hong Kong actors Chow Yun-Fat and Cherie Chung, as well as Chinese heartthrob Xiaoming Huang and Korean actor Sang-Woo Kwon, had the local crowd in an uproar. Meanwhile, China Chow began coveting a navy fur jacket the second it hit the runway. “I want that!” she cried.