5 posts tagged "Husam El Odeh"
“It was time to go east,” said Jean Touitou, founder of cult label A.P.C, at his store launch last night in the heart of London’s East End. The shop is Touitou’s second in London. The first, in Mayfair, caters to a more, let’s say, polished crowd. “Shoreditch—it’s a different clientele and totally unique vibe, not just from the West End, but from anywhere in the world,” Touitou explained. “The timing seemed perfect to open up here as the brand has a lot of cool East End kids as fans.”
Judging by the huge crowd that spilled out on the street, his assessment seems to be spot on. Local fans no longer have to hightail it to Bond Street for their fix, and the retailer is only the latest addition to the Shoreditch scene; the boutique is located next to the Sunspel shop and ground zero of East End dining, Les Trois Garçons. This particular branch isn’t shop as much is it closet, a bijou space that is perfectly in keeping with the brand ethos of less-is-more. The small size had the faithful spilling out in the street, including designers Peter Pilotto, Thomas Tait, J.W. Anderson, and Husam El Odeh, as well as plenty of East End kids ready to spend their milk money. (Incidentally, everyone has to shell out at A.P.C.—even celebrity fans like Kirsten Dunst, Charlotte Gainsbourg, Sofia Coppola, and Alexa Chung. “I don’t give celebrities any free items—it’s very democratic process; they come to the shops and buy the clothes like anyone else,” Touitou insisted. “I think as a business you are doing something right when you have famous people actually buy something, when they are normally used to getting stuff for free. Must mean something, non?”)
And where’s the next stop for A.P.C.’s world-domination mission? Maybe Touitou’s beloved India, the inspiration behind the Madras line he makes in collaboration with Jessica Ogden? “No, the timing for India is definitely not right. Indians are very focused on bling right now—they just don’t get this pared-down aesthetic.”
Tonight in London, the British Fashion Awards honored the best and brightest in the world of London style. Nick Knight screened a new fashion film to honor the late Alexander McQueen, winner of the BFC Outstanding Achievement Award in Fashion Design, and Celine’s Phoebe Philo (left) took home the prize for British Designer of the Year. English/Dutch model Lara Stone was named Model of the Year, and reluctant It girl Alexa Chung earned the British Style Award, which is decided by popular vote and “recognizes an individual who embodies the spirit of London and is an international ambassador for London as a leading creative fashion capital.”
The full list of winners is below, and check back with us for our full report from the evening’s festivities.
BFC Outstanding Achievement in Fashion Design: Lee Alexander McQueen
Designer of the Year: Phoebe Philo for Celine
Menswear Designer of the Year: Patrick Grant for E. Tautz
Accessory Designer of the Year: Nicholas Kirkwood
Designer Brand of the Year: Mulberry
Model of the Year: Lara Stone
Emerging Talent Award, Ready-to-Wear: Meadham Kirchhoff
Emerging Talent Award, Accessories: Husam El Odeh
Isabella Blow Award for Fashion Creator: Nicola Formichetti
British Style Award: Alexa Chung
Special Recognition Award: Naomi Campbell
Digital Innovation Award: Burberry
Earlier this week, Whitney Biennial attendees spotted Chloë Sevigny rocking a pair of metal-plated jeans; the week before that, paparazzi snapped Kylie Minogue stepping out in a similar pair. Their armorer is Husam el Odeh, the London-based jeweler who collaborated with Acne on a range of metal-accented denim. El Odeh is a frequent guest star for other brands—he’s also collaborated with Topman and the Japanese label Miharayasuhiro—but his own collection, which he unveils in Paris this week, shows he’s more than able to stand on his own. The new collection takes inspiration from the fractalized forms of molecules and crystals: Semiprecious stones have been placed upside down in settings constructed from a single sheet of metal, folded origami-style. “I quite like how the restriction of having to fit the stones onto a shape that was once flat almost gives the piece its own sense of rhythm,” el Odeh told Style.com. “I play with all sorts of materials, some quite unusual,” he continued, citing experiments with glacé fruit and candy. “In some ways, it’s led me to treat classic jewelry materials as unusual in themselves.”
It appears shoppers have decided that 300 bucks is too much to spend on a pair of jeans. To these people, Acne says: HA! But those of you with an extra $2K lying around will be pleased to know that the Swedish brand is introducing new styles of made-to-order jeans for spring that will extract about that amount from your pocket. Hurrah! Actually, snark aside, the jeans may be worth the price—the styles feature (real) silver patches designed by buzzy London jewelry designer Husam El Odeh. Sounds dubious, but looks cool, and the same can be said for much of the other stuff in Acne’s Spring ’10 line. A lavender suede jacket covered in fringe? Tie-dyed denim dappled with Swarovski crystal? A marbled minidress with shaping seams that map the chakras? Hm, hmm, and hmmm, respectively, but kudos to Acne for proving that a New Age-y outlook can translate to a style that’s hip, rather than hippie-dippy. To achieve the proper blissed-out effect, however, you should probably meditate before dressing.