3 posts tagged "Hyein Seo"
Instagram has dubbed Paris fashion week #PaRih. Why? Because while trotting from one show to the next, the pop sensation has completely stolen the style spotlight. That sophisticated gray look she wore to Lanvin? That sheer fishnet number she rocked post-Balmain? The cherry red fur she donned at Dior? We’ll go so far as to say she’s been flawless through and through. Team Style.com’s favorite outfit, however, was the one she sported to Comme des Garçons. It was a mash-up of wares by three emerging talents: Adam Selman (her River Island co-designer), Melitta Baumeister, and Hyein Seo. The latter two were featured in the VFiles Made Fashion show in February, and Riri’s choice to wear Baumeister’s oversize pleather jacket and Seo’s faux-fur “Fear” stole will no doubt help catapult these up-and-comers to stardom. “I think it was our best look of the week,” Rihanna’s stylist, Mel Ottenberg, told Style.com. “Melitta’s coat was one of the greatest coats of the season, even if a lot of people haven’t heard of her yet. That whole collection blew my mind. And Hyein Seo; I was flipping through Style.com, showed Rihanna pictures, and she loved it. She was totally amazed and wanted to wear the fur with a look from Adam [Selman]‘s collection.”
Naturally, the designers are over the moon about bad gal Riri scooping up their Fall ’14 styles. “It’s a reassurance that you’re doing something that people are reacting to,” said Baumeister, who has also dressed Lady Gaga. “And Rihanna is such a great star to wear it. It really proves that the collection is relevant to what’s going on right now.”
VFiles founder and CEO Julie Anne Quay shared Baumeister’s excitement—after all, she helped select Baumeister and Seo for the fashion platform’s Fall runway romp. “Rihanna wearing those designers shows that she believes in the next generation and the future of fashion,” Quay said. “And the fact that she would go to a Comme des Garçons show in that, where everyone around her is wearing Comme or Chanel, I mean, that’s a statement.”
When asked if that statement was intentional, Ottenberg offered, “When there’s a great moment to chose something unknown, it makes us really happy for the designer. It’s fun to do something that not everybody else is doing. Comme des Garçons is a huge supporter of young talent, and it felt right. It was one of those chances to do whatever we wanted.”
As for the future plans of Riri’s rising stars, Selman is storming the fashion sphere after his breakout sophomore presentation last month; Seo is wrapping up her master’s degree at the Royal Academy of Fine Arts, Antwerp; and Baumeister is aiming to hold her debut solo show next New York fashion week. “I hope it will be possible. I’m just going to have to make it happen somehow,” said the Parsons M.A. fashion grad. We have a feeling that she’ll persevere.
Back in September VFiles launched the raucous runway rave that is its user-generated fashion show. Last time around, the jam-packed affair afforded four emerging brands (chosen by the online community’s users and a panel of VFiles judges) the chance to present their Spring ’14 collections at New York fashion week. “We believe in the future of fashion,” VFiles founder Julie Anne Quay told us after the inaugural outing. “And the future of fashion is online.”
VFiles’ experiment continues for Fall ’14, and today, Style.com can exclusively reveal the three rising stars who’ve been voted into the sophomore show. First up is Melitta Baumeister. We initially met this German-born, New York-based talent last season when she opened the Parsons MFA runway with an impressive collection of sculptural white silicone looks. She’ll be joined by ASSK, a cerebral, Paris-based streetwear label by Australians Sarah Schofield and Agatha Kowalewski, and Hyein Seo, a South Korean womenswear designer who’s currently pursuing her master’s in fashion at the prestigious Royal Academy of Fine Arts in Antwerp. In addition to sending their Fall ’14 collections down the catwalk at Eyebeam Studios, the three lucky winners will be flown to New York pre-fashion week to receive mentoring from famed stylists Carlyne Cerf De Dudzeele and Mel Ottenberg. Check back in on February 5 to view our full coverage of the VFiles fashion show—and if it’s anything like last season’s, we’re in for a wild treat.