6 posts tagged "IMG"
The crusade to remedy the circus that is New York fashion week continues today. WWD reports that the CFDA has teamed up with Ruth Finley’s Fashion Calendar in an attempt to create a less manic, more comprehensive NYFW schedule. The project, which will debut this February, endeavors to fix scheduling glitches (i.e., prevent the overlap of major shows) and help editors and buyers to better organize their weeks.
In related news, despite IMG’s announcement last week that it will be revamping NYFW by slashing its size and doing away with “unessential” attendees, Vera Wang, who’s been presenting at the tents since the beginning, has revealed today that she’ll be skipping Lincoln Center and showing at a yet-to-be-disclosed location. This comes on the heels of Carolina Herrera’s suggestion to The New York Times that she, too, may be abandoning the tents. Indeed, the CFDA and IMG’s efforts to repair NYFW are noble and much needed, but the fact remains that the schedule is grossly overstuffed, and the distracting crowds are making it harder and harder for industry professionals to do their jobs. Will these fixes be enough to restore designers’ loyalty to the established runway platform? Tune in this coming February to find out.
Despite rumors to the contrary, fashion week is a time when you need to eat—not that the New York schedule makes that particularly easy. At least MADE is stepping in to help: The company will be passing out lunch boxes, designed by T-shirt wizards Dana Veraldi and Kevin Tekinel of Deer Dana (they of the Raf and Sade tees), ready for filling with the yogurt pretzels, almonds, and quinoa salad Walgreens is supplying backstage and at Milk Studios.
While this season’s runway offerings in L.A. may feel a little disjointed (it’s the first time IMG isn’t sponsoring the shows, leaving things a bit ad hoc), the West Coast style capital still has plenty on its agenda in the days to come. Trovata’s launch at Apartment Number 9 may have been the week’s kick-off party, but tonight’s Gen Art show at the Los Angeles Theatre makes up for some missing cohesion on the runway. Here are three acts we’re looking forward to. Continue Reading “Just When You Thought It Was Over: L.A. Fashion Week Starts Now” »
Top on IMG’s Fall 2009 wish list is to get Mrs. Obama to the tents. “We’re prepared to do what it takes,” proclaimed Fern Mallis, the company’s senior vice president, to the crowd of major journalists and public relations professionals gathered this morning at IMG’s offices. The reason behind the meeting, said Mallis, the self-described “stage mother” to designers, was that it seemed that “the only people getting press are those not showing.” (Though that focus will obviously shift during fashion week.) Still, if you were expecting a lighter New York schedule, think again. Almost every day has slots that are, as per usual, triple or quadruple booked. Though the total number of events has dropped from 225 to 197 since February 2008, Mallis and her team emphasized the fact that at this point there are but four fewer designers slated to present in the tents than there were last fall. As for sponsorships, the PR execs said the money is there, you just have to work harder for it. It’s becoming the mantra of our times. At any rate, you can count on Style.com to bring you front-row coverage wherever you are.