4 posts tagged "IMG"
Despite rumors to the contrary, fashion week is a time when you need to eat—not that the New York schedule makes that particularly easy. At least MADE is stepping in to help: The company will be passing out lunch boxes, designed by T-shirt wizards Dana Veraldi and Kevin Tekinel of Deer Dana (they of the Raf and Sade tees), ready for filling with the yogurt pretzels, almonds, and quinoa salad Walgreens is supplying backstage and at Milk Studios.
While this season’s runway offerings in L.A. may feel a little disjointed (it’s the first time IMG isn’t sponsoring the shows, leaving things a bit ad hoc), the West Coast style capital still has plenty on its agenda in the days to come. Trovata’s launch at Apartment Number 9 may have been the week’s kick-off party, but tonight’s Gen Art show at the Los Angeles Theatre makes up for some missing cohesion on the runway. Here are three acts we’re looking forward to. Continue Reading “Just When You Thought It Was Over: L.A. Fashion Week Starts Now” »
Top on IMG’s Fall 2009 wish list is to get Mrs. Obama to the tents. “We’re prepared to do what it takes,” proclaimed Fern Mallis, the company’s senior vice president, to the crowd of major journalists and public relations professionals gathered this morning at IMG’s offices. The reason behind the meeting, said Mallis, the self-described “stage mother” to designers, was that it seemed that “the only people getting press are those not showing.” (Though that focus will obviously shift during fashion week.) Still, if you were expecting a lighter New York schedule, think again. Almost every day has slots that are, as per usual, triple or quadruple booked. Though the total number of events has dropped from 225 to 197 since February 2008, Mallis and her team emphasized the fact that at this point there are but four fewer designers slated to present in the tents than there were last fall. As for sponsorships, the PR execs said the money is there, you just have to work harder for it. It’s becoming the mantra of our times. At any rate, you can count on Style.com to bring you front-row coverage wherever you are.
Two dreamy Danes are set to take New York by storm when they land stateside for show castings. Charlotte Hoyer and Pernille Moeller, both new to the development board at IMG, had everyone’s rapt attention in Copenhagen last week, walking in at least ten shows between the two of them. Charlotte, who landed the cover of this month’s Cover magazine, has the catwalk swagger of a seasoned pro, while Pernille has already been touted by MDC as a shoo-in for a top-ten newcomers position.