2 posts tagged "INC"
If you catch Anna Dello Russo during New York fashion week (after elbowing your way past her hordes of street-style photographer fans), chances are you’ll find her in the latest ready-to-wear, sometimes ordered straight from the runway. So when word broke earlier last month that the stylist and Vogue Nippon editor collaborated with Macy’s for the INC line—she styled, offered trend suggestions, and served as a sort of creative ambassador for the line—our curiosity was piqued. Style.com started off the morning at the Mondrian Hotel, where we chatted with ADR on mass fashion, packing for fashion week, and why you won’t see her at late-night after-parties.
Aside from styling, one of the parts of the INC “editor at large” program is that you posed with Karolina Kurkova in the campaign. How was that?
I used to be behind the camera, always. But this is my revenge to be in front of the camera and I loved it. I’ve learned so much from the big top models, and I was really looking for a moment to try myself. It’s like being Cinderella, you want to be invited to the ball.
What’s a tip for taking good photos?
Just don’t be afraid. I’m always thinking of a story, maybe it’s a good man standing in front of me. You have to push your unconscious outside.
You’re always wearing amazing, luxurious pieces. How do you balance that with working with Macy’s?
That was a challenge for me to see if I could do it. I was really trying to see if there is a link with my luxury world and the mass market. Of course I edited the pieces, but I projected these pieces as if they were in my world, which is this crazy, sexy, and excessive look.
This being something of a trial run for the mass market, do you think you’ll ever design?
Many people have asked me that. I respect the designer so much, and right now, I’m happy doing editing and styling. They are very different jobs. So far, I prefer to be where I am, but you never know.
How many suitcases did you bring for fashion week?
That is my crutch! A lot. I don’t know how many because I also shipped some luggage. I do a lot of research before fashion month. I took some incredible new pieces with me. But I also do a pit stop in Milan. That’s the secret. It’s New York, Milan, London, Milan, Paris, and Milan, because I can’t survive five days without changing.
It’s only 10 a.m. right now and just the start of New York fashion week. What time did you get up this morning?
I woke up at 4 a.m.
Wow, that’s early.
I wake up early every day. I did yoga for an hour and then it was hair and makeup at 6:30 a.m.
Yoga? We heard you swim quite a bit too.
Yoga you can practice anywhere because all you need is a mat. I also swim every day.
If you wake up so early, do you hit the fashion week parties too?
I like to go see the mood and the look of fashion week parties, but I am always the first to leave. Maybe I go to one party a night, but no after-parties. I like to wake up early.
Macy’s is upping its high-fashion game of late. Karl Lagerfeld’s line for the retailer hits stores at the end of the month, and last week, the department store announced Anna Dello Russo (she of Vogue Nippon and umpteen street-style blogs) as the guest editor at large of its in-house INC line. Dello Russo styled the new campaign and stars in it alongside Karolina Kurkova (above); for Fashion’s Night Out, she and the Czech supe will greet guests at Macy’s Herald Square flagship, too. She wasn’t on hand last night—this being August and she being Italian she was, of course, on vacation—but her new project was fêted in New York all the same, and a host of downtown girls showed up to celebrate. Sky Ferreira worked the DJ booth while guests sipped bubbly and models paraded around in the collection, and Harley Viera-Newton, Chelsea Leyland, and Becka Diamond all came for a look. Solange Knowles arrived with 7-year-old son Juelz in tow, who was looking a little displeased. Was it the flashbulbs? “He’s definitely used to it,” she laughed. “He’s just upset because my iPhone ran out of batteries.”
Partygoers mused on ADR hits past and the INC hits of the present. “Of course you’ve got to love that gold cherries hat,” Ferreira said. “I remember seeing her in this red dress with long gloves and big shoulder pads,” Knowles added. “All I could think was…incredible.” While they were referring to Dello Russo’s fresh-off-the-runway looks, Diamond had her eye on a piece from the new lineup: “I’m definitely getting that fuchsia, shaggy faux fur jacket. Obsessed!” With prices starting at $30 and maxing out at $169, why not?