22 posts tagged "Inez & Vinoodh"
“Sleeping is so last season,” laughed Jason Wu from his New York studio. He was only half kidding. Since Wu was appointed as the new artistic director of womenswear at Hugo Boss last June, he’s had to learn to balance—and separate—designing for the German brand and his eponymous range. “I had apprehensions about being able to juggle both, showing both in New York, being able to make them look different…I thought it was a big challenge,” conceded Wu, who will present his first Boss effort in New York on Wednesday, February 12. “But at this point in my career, it felt really right to embark on this new journey, to challenge myself to do something unexpected.”
Given Boss’ history of stern, precise menswear and Wu’s penchant for directional, feminine designs (he’s not one to shy away from a frill here, or a ruffle there), Wu may have seemed an unlikely choice for Boss, whose women’s range has failed to take off since it was launched in 2000. But his fresh eye, artistic spirit, and understanding of women’s bodies—and wants—might provide just the edge Boss needs. Case in point, his first film for the house, which debuts exclusively here. Styled by Joe McKenna and lensed by Inez & Vinoodh, who also shoot Wu’s own campaigns, the film is aptly dubbed This Is Boss, and stars the new face of the brand, Edie Campbell. “With this film, I wanted to answer the question on a lot of people’s minds: What are we trying to do here?” said Wu, adding that Campbell is the embodiment his hypothetical Boss woman. “She’s modern, she’s someone you want to get to know, she’s well-traveled, cultured, successful…she’s the right person to represent my new vision.”
This Is Boss was shot at the Philip Johnson Glass House in Connecticut, largely because the locale reminded Wu of Boss’s Metzingen, Germany, campus, which happens to have inspired his Fall ’14 collection. “The campus is made up of three huge glass buildings, but it’s set in this picturesque countryside. It’s a complete opposition of beautiful, natural elements and these hard lines of steel and concrete, yet they blend together perfectly. And when I saw it, I said, ‘That is where I’m going to find my womenswear inspiration.’” This concept of opposites appears in the short, too. As Campbell is shown running through the snow in a sharply cut black overcoat (an unexpected blizzard nearly foiled Wu’s shoot), fractured images of cityscapes and blossoming roses flash across the screen. “All the elements are odd together, yet intriguing, and great at the same time,” Wu said. “The film incorporates not only Boss’ DNA, but also expresses everything that the Boss woman is, and wants to be. It’s all her thoughts in one picture.”
As for what we can expect on Wednesday, Wu revealed that we’ll see disciplined menswear influences with a feminine kick, as well as notes of Bauhaus. So is Wu nervous about the big show? “I don’t have time to be nervous!” he chuckled. “I just have time to create and make it all happen.”
Miuccia Prada has once again proven that she’s got her finger on the pulse. The full Spring ’14 Miu Miu campaign broke today, and the Inez & Vinoodh-lensed snaps feature four of the moment’s most exciting up-and-coming starlets. Actresses Elle Fanning, Elizabeth Olsen, Lupita Nyong’o, and Bella Heathcote front the simultaneously moody and playful ads, which exude Miu Miu’s signature youthful whimsy. And while there’s not any headline-making controversy surrounding these campaign shots, we think Miu Miu’s leading ladies may have just stolen Miss Miley’s thunder.
For the past two seasons, Jason Wu’s ads have explored New York’s most iconic eateries. With Inez & Vinoodh behind the lens, he took Stephanie Seymour to La Grenouille for Spring ’13 and dined with Christy Turlington at Mr. Chow last Fall. The restaurant tour continues for Spring ’14, as Wu’s latest campaign depicts show opener Karen Elson posing against the famed leafy wallpaper at Indochine. “There is something so unapologetically glamorous about these images that seem to embody everything that I adore and want to express through my clothes,” said Wu of the ongoing narrative.
The restaurant, which has hosted more art and fashion fetes than we have room to list since opening in 1984, is a fitting backdrop for Wu’s moody Spring snaps. And the designer has some particularly fond memories of the enduring hot spot. “I first went to Indochine when I was a student at Parsons. I snuck into a party there during fashion week and met Cindy Crawford. I was so starstruck!” Wu recalled. “As a child of the 90s, I’ve always idolized supermodels, and that was the first time I had ever met one. It was a religious experience.” The insider mainstay has since become one of Wu’s favorite places to grab a bite. “There’s never a dull night there! I always meet the most interesting people,” he said. These days, it’s safe to bet that Wu is always on the list.
Take a first look at Jason Wu’s Inez & Vinoodh-lensed Spring ’14 campaign here, exclusively on Style.com.
“We love the idea of treating the T-shirts like a canvas,” explained Visionaire‘s Cecilia Dean from the boardroom of the publication’s downtown headquarters. “So you would have the signature at the bottom and it will explain, ‘This is an artwork by Yoko Ono for Visionaire 63Forever.’” The shirts Dean is describing are the first five in a series of forty-five collectible tees that Visionaire has produced with Gap. The wares include a graphic, shining silver block with the tagline “Grow love with me” scrawled by Yoko Ono at the bottom; a Maurizio Cattelan and Pierpaolo Ferrari vision of Linda Evangelista as a religious icon; a stoic, standing panther photographed by Sølve Sundsbø; a chemical-etched skull by Craig McDean; and, unsurprisingly given the star’s continuous relationship with the brand, a rather eye-catching portrait of Lady Gaga by Inez & Vinoodh, which debuts exclusively above. Each image is printed in silver on the Gap’s classic, comfortably casual black tees, and they’re translated from originals from the all-metal, meant-to-last-forever Visionaire 63 tome, which debuted earlier this year.
“I feel like the Gap audience probably isn’t familiar with Visionaire,” reflected Dean, “so this is a great way to introduce [the project] to a mass audience.”
The T-shirts will be unveiled at a lunch at The Webster during Art Basel Miami in December. “It’s fun. These T-shirts are like $29.95. I was joking that this is the first time we’ve produced something that my staff can afford,” exclaimed Dean. “And it’s totally true! So we’re psyched about that.”
They’re also looking forward to the next round, which will launch to wider audiences in the spring. “They’ll be based on past and future images and themes [from Visionaire],” said Dean. “The next family is coming out in May, so for us, it made sense to do something super-colorful.”
The Visionaire 63 -inspired T-shirts will be sold at Gap stores in Miami and New York; The Webster; V Files, New York; and online at Net-a-Porter.com from December 6.
Stefano Pilati introduced his first advertising campaign for Ermenegildo Zegna in L.A. last night. The big reveal came during an after-party celebrating the brand’s new store on Rodeo Drive. To accompany the Inez & Vinoodh-lensed Spring ’14 images, the house released a film, which—equal parts creepy and genius—depicts Pilati as an anchorman, broadcasting the latest in Zegna news from a dimly lit studio. The video presents the label’s éminences grises—that is, key figures and men of considerable power whose leadership is reflected in the Zegna Couture collection. Irish actor Jamie Dornan (who plays Christian Grey in the forthcoming Fifty Shades film) portrays the Zegna man on film. He’s featured alongside model Paolo Anchisi in a sequence of portraits and product-detail stills that capture the label’s signature balance of tradition, innovation, style, and substance. Catch the short’s exclusive online debut, above.