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August 22 2014

styledotcom Saint Laurent's new global flagship will have a hidden VIP entrance: stylem.ag/1wfXPer pic.twitter.com/4MsHhJy5ev

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19 posts tagged "Instagram"

Cathy Horyn on Fashion’s New Benchmark, Instagram’s Biggest Daredevils, and More of the News You Missed Today

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Cathy Horyn on the commercialization of high fashion…
Are designers running out of ideas? Or are straightforward clothes just a sign of the times? “I suspect that many women are thrilled to find clothes that promise more wear, given the money they’re spending,” writes Horyn. [T]

New York’s Instagram outlaws…
NYC risk-takers are soaring to Instagram fame by snapping photos from difficult-to-access, restricted locations. Be it rooftop skyline shots or a sunrise view from the Brooklyn Bridge, their street photography is almost a competition, each photo seemingly more dangerous than the last. The only issue these daredevils face? Making sure they don’t get caught… [New York]

Gisele does it again…
Forbes has revealed its list of the 21 highest-paid models and it comes as no surprise that model mogul Gisele Bündchen has topped the list for the eighth year running. Cara Delevingne made the cut, but despite her many campaigns with fashion powerhouses like Mulberry, Burberry, and DKNY, she was still beaten out by her BFF Jourdan Dunn. Others on the list include Kate Upton, Miranda Kerr, and the legendary Kate Moss. [The Telegraph]

Is there a future for facekinis?
Carine Roitfeld just took the sun-smart movement to a whole new extreme with the introduction of the facekini. The sun protective face mask, which makes an appearance in a new CR Fashion Book shoot, is reportedly already big in China. It may have the Roitfeld seal of approval, but for now, we think we’ll stick to sunscreen and straw hats. [The Independent]

Val Kilmer, actor and artist…
Showcasing that he is a man of many talents, Val Kilmer is trying his hand at another form of creative expression. The former Batman actor is now selling his own hand-painted works of art on his website for upwards of $1,000 a pop. [valkilmer.com]

Snack Time: 10 Models Share Their Food Obsessions on Instagram

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Food snaps are a fixture of Instagram—even top catwalkers are getting in on it. (See? They really are just like us.) Brit beauty Suki Waterhouse took literal inspiration from the food-porn trend and snapped a “cheeky” photo of her box of peaches, and Karlie Kloss checked in at LAX with a suitcase filled with her Karlie’s Kookies. Victoria’s Secret Angel Candice Swanepoel wrapped up a 1 a.m. photo shoot and celebrated in the best way we could think of: with a slice of pizza. Here’s how 10 top models satisfy their cravings. But hold your #YouDidNotEatThat comments for now, they aren’t all high-calorie.

1. Karlie Kloss

2. Liu Wen

3. Candice Swanepoel

4. Fei Fei Sun

5. Pauline Hoarau

6. Anna Ewers

7. Lara Stone

8. Miranda Kerr

9. Gisele Bündchen

10. Suki Waterhouse

Aritzia Launches Its #FallForUs Social Media Campaign

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Samira Wiley-blog
In today’s social-media-addicted culture, launching a successful brand campaign doesn’t require a blockbuster advertising budget or smooth-talking ad man, à la Don Draper. After all, who pays attention to billboards now when we’re all glued to our iPhones? These days, all it takes to go viral is a creative concept, a catchy hashtag, and engaging the right people (with good looks and lots of followers, of course) across multiple digital platforms.

Aritzia is the latest company courting selfie-obsessed Millennials with its new #FallForUs campaign that will be rolled out on Instagram this week. To kick off the conversation, the popular Canadian retailer—which has been building up its presence in the U.S.—tapped more than 150 cool girls to style and share their favorite pieces (through Olapic, all looks will become instantly shoppable) from the brand’s Fall collection, hitting stores now.

christina-blogAritzia cast a wide net for the project, shooting a dynamic mix of young influencers, including fresh-faced actresses (Jamie Chung; Rachel Brosnahan from House of Cards; and Samira Wiley, who plays our favorite character on Orange Is the New Black), musicians (Estelle and Soko), bloggers (among them, Leandra Medine and Christina Caradona), editors, and more.

“I was thrilled when Aritzia asked me to be a part of its campaign,” Chung told Style.com. “I filmed in Vancouver for years and would blow a good portion of my paycheck there on classic pieces with an edgy tweak.” Meanwhile, Greta Lee, who regularly makes appearances on Girls and Inside Amy Schumer, couldn’t get enough of her outfit for the shoot. “I think you can really see each woman’s individual personality come through. They let me go for this whole fuzzy Eskimo vibe that I was really feeling for some reason on an unbelievably humid day in New York,” she said.

Aside from getting to play dress-up, the best part of Brosnahan’s Aritzia experience was “shooting alongside some strong, badass young women whom I admire.” Caradona concurred: “I loved the diversity of women who were a part of the campaign. So many rad and unique individuals making an impact in the world!” With outspoken advocates like that, we’d estimate #FallForUs just might give #MyCalvins a run for its money.

For more information about Aritzia’s #FallForUs campaign, visit aritzia.com.

soko-sized

Photos: Courtesy of Aritzia

Dover Street Market Dives Into Social Media, Comme Opts to Stay at 0 Followers

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dover-street-instaLena Dunham and Jack Antonoff, Gary Janetti and Brad Goreski, John Legend and Chrissy Teigen—those are some of social media’s newly crowned “power couples,” according to a NYT story out today. The writers, musicians, and models all made the list for their strategic—and very successful—use of social media platforms (Instagram and Twitter) to promote their partners’ projects, be it a new book or movie deal or clothing line release. Designers and fashion brands weren’t included as a part of the list, although we can think of several pairings that would have been an excellent fit.

The pioneering retail outpost Dover Street Market and its parent company, Comme des Garçons by Rei Kawakubo, however, don’t come to mind. They have remained staunch holdouts of the Internet age and completely inactive on social media—until now. Dover Street Market, in celebration of its 10th anniversary, has just announced it’s diving into social media, starting with an Instagram account (@doverstreetmarketlondon) that will officially kick off tomorrow. (We took a quick look—they already have more than 400 followers.) But the company won’t be leveraging its two brands on social to propel their successes—Comme reportedly has no plans to launch social media accounts.

“It’s the same reason why there is no Comme des Garçons website—it’s just images and information. [Rei Kawakubo] has enough to do. She makes the clothes. Dover Street is a different animal. It comes from the same mother, the same birth, but it’s a different thing—maybe getting more different,” Adrian Joffe, a partner of Kawakubo and president of the Paris-based Comme des Garçons International, told Business of Fashion.

Instead, the company’s social media “strategy” going forward is to differentiate the two. “As [Dover Street Market] grows, who knows where the future takes us? Maybe suddenly it will get so big and different, it’ll become actually separated,” said Joffe.

Run by AnOther magazine’s Web editor Laura Bradley, the Dover account will be full of “abstract messaging,” featuring chapters and stories instead of more classic retail store Instagram posts. “We want to use Instagram as a magazine,” said Joffe. Thank God—our feed has enough selfies and sunsets these days anyways.

Photo: Courtesy of @doverstreetmarketlondon

Charles James Goes Way Beyond Fashion, Earns Slot as Fifth-Most-Visited Costume Institute Show

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Ribbon Cutting and Press Preview for Anna Wintour Costume Center and Charles James: Beyond Fashion COSTUME INSTITUTE ExhibitionWhen the subject of this year’s annual Metropolitan Museum of Art Costume Institute exhibition was first announced, the general crowd reaction seemed to be, “Charles who?”

Months later, with the Charles James exhibition set to close this Sunday, that’s a question a lot fewer people are asking. Charles James: Beyond Fashion turned out to be the fifth-most-visited show of the last 25 years of Costume Institute exhibitions, according to the museum. Attendance didn’t quite reach that of the record-breaking 2011 Alexander McQueen Savage Beauty exhibition (which drew an unprecedented 661,509 visitors), but it did top last year’s Punk show and the previous year’s Schiaparelli/Prada display.

“My feeling was it was going to help us that he was generally unknown, because it allowed us to introduce him to an audience that I knew would be enchanted by the work,” Harold Koda, the Costume Institute’s curator in charge, told The New York Times.

The crowds were dazzled, and those who didn’t make it in person got a heavy dose of the James world through social media. There are currently more than 15,000 Instagram posts with a Charles James hashtag. (By comparison, there are only roughly 5,000 Insta posts tagged with #savagebeauty.) Among them are posts about the exhibition by some of the widely followed Insta-stars, and there was even an “impromptu fashion shoot” featuring top models wearing James-esque gowns that flooded our news feed in the week leading up to the opening. Like it or not, the world was forced to get to know James and his sculptural designs, thanks to the social media buzz that surrounded it.

Though the exhibition ends this weekend, it looks like James is here to stay for a while, due to the recently announced revival of the label by Harvey Weinstein and his wife, Marchesa designer Georgina Chapman. Until then, the exhibition will live on digitally, thanks to Twitter and Instagram.

Photo: Joe Schildhorn /BFAnyc.com