14 posts tagged "Instagram"
Last night in the seventh-floor Living Room at its Times Square location, W Hotels partnered with cultural organization Liberatum to present a “Living New York” panel discussion. Yahoo’s Joe Zee moderated the intimate chat, which included the likes of Karen Elson, Prabal Gurung, architect Karim Rashid, and filmmaker Paul Haggis. The topic of the evening was the impact coming to New York had had on all of their lives.
Although Rashid had a cynical attitude—”New York has changed! There’s a Citibank and a Starbucks on every corner!”—Karen Elson’s comments proved that the model-turned-musician still has rosy eyes for the Big Apple. “Of course New York has changed,” said Elson. “It’s no longer the drug-addled punk days of Giuliani. But that’s what is so amazing. It’s reinventing constantly. In New York, you can be whoever you want to be. In New York, you can dream. That’s the thing for me.”
The conversation took an interesting turn when the digitization of our world—and the impact of none other than Style.com—came into the mix. Said Gurung of media’s effect on the creative class, “It’s a digital age, and I love it. I am so excited where things are going. I even love the narcissism of Instagram. But there’s a group of people who look at Style.com and say, ‘I want to do what everyone else is doing.’ Then there is someone like me who looks at Style.com and says, ‘I want to do something different.’”
Mario Testino only joined Instagram last December, but he’s already racked up 467,000 followers and counting—not to mention a new outlook about the possibilities the online feed can create. “Everyone’s always saying that a photographer shouldn’t give away his work, but I think [Instagram] elevates things,” he noted. “I hear from people from all over the world who want to be a part of my ‘towel’ series.” Best of all, the lensman added, the online format has taught him to focus on content rather than just the end product—a glossy, for example. “I’m always telling people how it’s the journey that matters,” he observes. “For me, this is exactly it.”
That said, Testino also has an end product in sight: Sir, a photography book of his pictures of men, including text contributions by writers as yet unnamed, is scheduled for publication in time for next January’s Paris men’s collections. No doubt, the tome’s big reveal will make it onto more than a few fashion insiders’ Insta accounts.
Marc Jacobs and Katie Grand took to Instagram to source their models for the fall Marc by Marc Jacobs ad campaign, which features Katie Hillier and Luella Bartley’s youthful, girl-power debut collection. According to WWD, more than 70,000 hopefuls submitted their photos with #CastMeMarc in the captions. “It seemed like a great idea to me, as casting through Instagram seemed cool, current, and strong,” Jacobs said. “We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived it—to be another collection, not a second line.” Thirty finalists were flown into New York, and nine made the final cut for the David Sims-lensed campaign. In the ads (seen here), the models are styled much like the badass girls in February’s show, with pink hair, braids, and skull-printed bandannas.
The campaign will debut in the August issue of Teen Vogue, and behind-the-scenes videos will be available to view at marcjacobs.com.
Instagram menswear icon Nick Wooster is all over the new Wooster x Lardini collection he and the Italian tailoring brand rolled out to the press at Pitti Uomo in Florence yesterday. Mini cartoon portraits of Wooster’s bearded mug are embroidered like polka dots onto one of the collection’s suit fabrics.
The collaboration, between the sartorially eclectic Wooster and Luigi Lardini, creative director of the brand he founded in 1978 with his brother Andrea and sister Lorena, proves the international reach of social media today. The American Wooster has become a men’s fashion star overnight in Italy thanks to his endless stream of stylish selfies—which feature his unique mix of tough-guy tattoos and sharp tailoring. Lardini said he’d been following Wooster’s Instagram feed for several years before he proposed the collaboration six months ago, and the two worked out the style particulars in just two three-day meetings.
“I vowed I would never put my name on a brand, or wear pleated pants again, and here I am,” said Wooster, sporting one of the collection’s washed-out, garment-dyed khaki jackets with a pair of deep-pleated Bermudas and an oversize safety pin on his shirt collar.
Wooster’s take on the Lardini project was simple. The brand is known for its perfect tailoring, so he challenged the label to make something elegantly imperfect. The result is a short but sweet range of jackets, trousers, and Bermuda shorts with one shirt, one shoe, and a tie, offered in twelve different fabrics.
“I wanted the jackets to have a lived-in, messy look as though they were found in the attic, and then combine them with something really clean on the bottom,” said Wooster, who took inspiration from Brooks Brothers’ famously preppy style. The jackets and pants play with the collection’s muted gray and khaki palette in patchworks, but there’s also more traditional summer tweed, Prince of Wales plaid, and linen-cotton-blend seersucker options to wear with patchwork cotton shirts and slip-on sneakers.
“I think linen looks new again,” says Wooster. “Italians have always worn it in a way that Americans [who worry about the wrinkles] never have. Let it wrinkle, and then you don’t have to worry if what’s in your suitcase is perfectly pressed.”
The CFDA believes it has cracked the code of what makes a spectacular “fashion Instagram.” WWD reports today that on May 30, the CFDA will hand out a prize to one of eight nominees who are apparently expert iPhone snappers. Chosen by a panel that includes Rachel Zoe, Editorialist’s Stefania Allen and Kate Davidson Hudson, and The Coveteur’s Stephanie Mark, the competitors were listed only by their Instagram handles in the article. @dapperlou, @donalddrawbertson, @aguynamedpatrick, @paridust, @troprouge, @amy_stone, @hokaytokay, and @bessnyc4 are all in the running. Each of the nominated Instagrammers is more or less an up-and-comer, so an attempt by the CFDA to highlight new personalities might explain its choice to leave out Instagram favorites like Nicola Formichetti, Riccardo Tisci, and Mario Testino.
So what exactly makes a stellar fashion Insta? Judging by the selected accounts, food (specifically bagels and lox, macaron assortments, and cappuccinos with meticulously styled foam); selfies (bow ties, hair-covered faces, and arty backdrops are preferable); and snaps of other people’s images (inventive angles and collages are a must) count for some of the key elements. Actual fashion, interestingly enough, is not essential.
“Instagram has become the platform for visual expression in fashion because it’s quick, easy, accessible—it’s always with you. It’s enough of a category that they [the CFDA] want to take that trend and maximize it in some way,” offered Instagram cofounder Kevin Systrom. In true social media style, the public will choose the winner. Voting opens today on cfda.com. The sharp-shooting champion will get to attend the June 2 awards ceremony, and will take over the CFDA’s Instagram account for the evening.
A CFDA award category for non-iPhone photography—the old fashioned form of visual expression—does not yet exist.