14 posts tagged "iPad"
It seems almost hard to remember now, but long before the advent of e-commerce, customers farther than a stone’s throw from their nearest boutique could shop remotely, too, via those hoary booklets known as catalogs. They’ve got a noble history—in fact, they’ve been in circulation for over a century—but in the digital age, they’re not the mainstays they once were.
But the latest app from Google may help bring them back to the fore. Google Catalogs launches today, and brings the mailbag to the iPad—instantly, easily, conveniently, and, friends of the environment will note, greenly. (No physical catalogs means no wasted paper.) Fifty vendors have signed up for the new app at its launch, including fashion mainstays like Bergdorf Goodman, Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bloomingdale’s, and Macy’s. (Home and beauty stores like Sephora, Bare Escentuals, Anthropologie, and Williams-Sonoma are included, too, and more catalogs will be added going forward.)
The catalogs are facsimiles of the print versions, but their digitized forms are enriched with click-to-buy functionality and added content, like embedded videos and behind-the-scenes content. Users can also share content with friends, create collages of their favorite catalog products, and search for brands and items across multiple catalogs. An upcoming integration with Google’s social network, Google+, will allow even more connection between customers, and new product categories are in the works as well.
Google Catalogs is available now at www.google.com/catalogs.
Don’t judge a man until you’ve walked a mile in his shoes, the saying goes. What about until you’ve swaddled your iPad in his sweater?
A new company, Frederick James, will let you do just that, in the castoffs—or forcibly-removeds—of Bernard Madoff, the reviled Ponzi schemer currently serving a 150-year sentence in North Carolina’s Butner Federal Correctional Complex.
Founder John Vaccaro, a Web designer and developer, conceived of the idea for Frederick James when he left one of his own cashmere sweaters lying near to his new iPad; soon after, he began producing a small run of cases in cashmere and fashion fabrics. But the idea took off when he read about the auction of items from the estate of Bernie Madoff. Off he went, and came home with a bounty of clothing, now cut and sewn into custom, one-of-a-kind tech accessories. An initial batch—made from a navy Dior sweater and a Bergdorf Goodman sweater vest—sold out within a day of returning from the factory, solely by word of mouth. A Wall Street lawyer bought five at $500 apiece to give as Christmas gifts.
Wall Streeters, hedge funders, and financial types are the main market for the cases, Vaccaro explains. At the auction, white-collar financial guys snapped up lots for memorabilia’s sake—the same people who, he hopes, will be buying iPad cases made of Banana Republic chinos and Murphy & Nye sail-cloth pants for between $250 and $500. (Certificates of authenticity are available upon request.) “There were people in the hedge fund industry who wanted to showcase them in their offices,” Vaccaro remembered from the auction, where over-the-top items like Madoff’s monogrammed velvet evening slippers went for several times their estimated prices. “It’s a prize thing for people in finance.” Asked about the potential squeamishness of profiting off Madoffiana, the designer shrugged. “Nobody’s really objected,” he says. “People are like, oh, that’s cool—then people are like, oh, that’s kind of weird. At the end of the day, [they] like owning a piece of history.” He noted that proceeds from the auction benefited the victims, and that he hopes to make a donation of his own once his company turns a profit. He declined to say how much he’d paid for the lots of Madoff clothing, though he did disclose it had been more than he’d intended.
“I was buying stuff I didn’t even need,” Vaccaro added about his hours at the sale. “By 10 o’clock at night, there were stragglers there—probably only 20 of us left. This lot of cooking stuff came up, and I thought, why not?” It won’t make a tech accessory, but he’s now the proud owner of a set of Madoff’s pots and pans. “Everything tastes a little richer when you’re cooking in them.”
The Madoff iPad cases are available now at www.frederickjames.com.
Prabal Gurung doesn’t want to make an iPad case—there are already plenty of tech totes on the market. The Nepalese-born designer, who most recently collaborated with J.Crew, has even higher aspirations in mind for his next partnership. Gurung recently hinted to Style.com that it’s Apple in his eyes right now. “There’s a few ideas I want to do with Apple, but I can’t share my ideas yet because what if someone else takes them?” he asked.
Fair enough. Although he remained tight-lipped about his plans, it seems it’s not a smart-phone frock he’s hoping to create. “I just love Apple products and what they stand for,” he explained, referring to the collaborative creative community that has blossomed from apps and social media. The designer is no stranger to the world of social media. He’s an avid tweeter and recently established a blog on his Web site, where he and his team contributes Q&As, movie reviews, inspiration photos, and even contests. Gurung has shown himself to be open to outside input, even crowd-sourced input, for his design process. So it stands to reason that a tech foray like an app, one that would foster collaboration and creativity, might be a reasonable next step.
That, or an iPrabal. Either way, stay tuned.
There may be four or five people reading this who don’t yet own an iPad. Some of you are stubborn technophobes; others of you steal hungry glances at the Apple store every time you pass. But whether you’ve bought in or not, the media industry has certainly heard the iPad’s call. Later this month, News Corp. is launching The Daily, an iPad-only newspaper. Virgin’s iPad-only Project magazine went live in November. And this week marks the launch of POST, an iPad-only culture bible put out by 20 Hoxton Square gallerist Alex Dellal. The brainchild of creative director Remi Paringaux, the former art director of Dazed & Confused and Vogue Hommes Japan, POST was explicitly conceived for the new multidimensional page. As Dellal notes, the iPad can not only display images, text, and video, but the audience can interact with that content, too, in a fluid and intuitive way. “What fascinates me,” Dellal says, “is exploring the dynamic of how content is received and how it can result in the creation of a new medium.” “It’s not just eye candy,” adds POST editorial director Xerxes Cook. “It’s finger candy.” Here, Cook talks to Style.com about media’s next wave.
What is POST?
We define it as an art and fashion magazine. Fashion, film, art, architecture, photography; not just of today but for tomorrow. All for $1.99 an issue on iTunes. Really, though, POST is not a thing, it’s an idea. It’s the world’s first independently published magazine for the iPad. It’s born of the iPad, which means it doesn’t have a print sibling to imitate or be intimidated by. It’s very self-reflective of the new medium. And it’s very much an experiment.
The first issue is called POST-Matter. What should people expect?
The name comes from the fact that we’re considering this shift from the material to the virtual; “post-matter.” There are anomalies with that—the iPad itself is a physical object. You have to tap-tap it. But there’s a whole world inside that screen, and our aim is to use this new medium to its full capability. There are 16 features, and we want you to figure out what’s interactive as you go through them, and for the interactive elements to tell those stories in ways you never could in print.
For instance, we have a piece on the video artist Semâ Bekirovic, and what we can do with video art is, we don’t just talk about it, we show it. You can go into the work. Likewise, we have a video Q&A with the director Gaspar Noé, on the idea of the void, and rather than trying to summarize Enter the Void, we can show the trailer and exclusive clips from the film itself. Another video is a discussion between Miltos Manetas, who is one of the pioneers of digital art and a bona fide technophile, and Purple editor Olivier Zahm, who is a self-proclaimed Luddite. (Though of course, Olivier has embraced the Web now, in his own way, creating an almost Warholian persona for himself online, hasn’t he?) We sent them to Istanbul and there’s a two-part film with them discussing the downfall of capitalism through social networking.
With the video features, we’ve worked really hard to re-create the freedom you have with print to flip around. We’ve laid out those features so you don’t need to sit and watch 30 minutes of video; you can skip forward and find the parts of the conversation that most interest you. Like a print magazine, we capture time for the reader. Or browser. Or, whatever. Continue Reading “Is There A World POST Print Magazines?” »