2 posts tagged "IRO"
As one of the go-to brands for all things Parisian chic, IRO has steadily raised its profile stateside with its cool line of enviable streetwear and a strategic store rollout (two new L.A. doors will soon join their Soho flagship). And now it’s decided to bring its sartorial sensibility to a younger crowd with its first-ever design for kids.
“As we both have children, we always find it fun to bring an adult style to the kids,” explained Laurent Bitton, who cofounded and designs the line alongside brother Arik. And since no downtown look is complete without the requisite leather jacket, they’ve adapted the brand’s biker jacket for the (much) younger set. Reworked—and reimagined—each season for women and men, this latest version brings a bit of the Bitton brothers’ adult universe to the kids’ world, shrinking down the rugged silhouette in soft lambskin leather.
“This is our iconic style, and we love the attitude that it gives to the cool girls and guys,” Laurent said of their decision to focus on the unfettered jacket style. IRO has come to rely on cool girls and guys, and now cool kiddos can rock the signature style, too. The moto jacket is available for all types of tykes, boys and girls ages 4 to 14. And for the two designer dads, the jacket is likely just the beginning of what may become a full children’s line as soon as next year. “As IRO collections have an androgynous style for women and men, I imagine we are going to develop a mix of looks with denim, T-shirts, sweatshirts, shirts, and leather jackets which define the casual IRO look.”
Available at IRO, New York, beginning April 21; $470.