August 30 2014

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2 posts tagged "IRO"

IRO Now Makes Ridiculously Cool Leather Jackets for Kids


As one of the go-to brands for all things Parisian chic, IRO has steadily raised its profile stateside with its cool line of enviable streetwear and a strategic store rollout (two new L.A. doors will soon join their Soho flagship). And now it’s decided to bring its sartorial sensibility to a younger crowd with its first-ever design for kids.

“As we both have children, we always find it fun to bring an adult style to the kids,” explained Laurent Bitton, who cofounded and designs the line alongside brother Arik. And since no downtown look is complete without the requisite leather jacket, they’ve adapted the brand’s biker jacket for the (much) younger set. Reworked—and reimagined—each season for women and men, this latest version brings a bit of the Bitton brothers’ adult universe to the kids’ world, shrinking down the rugged silhouette in soft lambskin leather.

“This is our iconic style, and we love the attitude that it gives to the cool girls and guys,” Laurent said of their decision to focus on the unfettered jacket style. IRO has come to rely on cool girls and guys, and now cool kiddos can rock the signature style, too. The moto jacket is available for all types of tykes, boys and girls ages 4 to 14. And for the two designer dads, the jacket is likely just the beginning of what may become a full children’s line as soon as next year. “As IRO collections have an androgynous style for women and men, I imagine we are going to develop a mix of looks with denim, T-shirts, sweatshirts, shirts, and leather jackets which define the casual IRO look.”

Available at IRO, New York, beginning April 21; $470.



Hello, IRO


Those of Lower Manhattan love their leather jackets. And now, thanks to the new IRO boutique, there’s one more place they can find them. The Paris-based streetwear label, which celebrated the launch of its first New York City flagship last night over cocktails, offers, for lack of a better descriptor, a damn near perfect Perfecto. “It was what originally made us famous,” cofounder Arik Bitton told

Of course, leather jackets aren’t all IRO offers. Just ask Coco Rocha. “This place has everything a model’s wardrobe should have. If you don’t have it, come here and get it!” gushed the catwalker, who attended the opening with her husband, James Conran. When pressed as to her energy level post-Met Gala, Rocha laughed. “We were debating going to the after-party, but then we were like, No, we’re going home. We made some Bolognese and went to bed.”

With Harley Viera-Newton on the decks, guests such as Eniko Mihalik and Adrian Grenier perused IRO’s his and hers wares and minimalist, well-lit space. Following cocktail hour, the label hosted an intimate dinner at the Crosby Street Hotel’s private dining room—where Viera-Newton and Leigh Lezark played cat’s cradle, Mia Moretti chatted convivially with friends, and the brand’s other cofounder Laurent Bitton (yes, they’re brothers) offered an idyllic New York reprise: “When I’m here, the best thing to do is stay in Soho, go to The Mercer, and have a coffee.”

Photo: Dean Neville/