For an up-and-coming label like Isa Arfen, dressing the biggest television star of the moment is a game-changer. So when Lena Dunham appeared last week wearing the “eye” shift dress on the red carpet in Hollywood for the Television Academy’s “An Evening With Girls,” designer Serafina Sama said it was her “second dream come true.”
Her first dream? “Working with The Shop at Bluebird.”
Despite being on the scene just shy of two years, Sama (Isa Arfen is an anagram of her full name) has become known for her use of texture, color, and volume. The digitized eye was her first experimentation with print, and she knew from the onset who she wanted to collaborate with: “Marcela Gutiérrez was my fellow classmate at Central Saint Martins, and she had such a talent for print she moved from fashion to illustration. She is really gifted at portraiture, with a focus on the eye, so it was natural for us to work on that and draw it out.”
Sama created two eye pieces—culottes (£420) and a skirt (£635)—exclusive to The Shop at Bluebird, one of London’s most underappreciated retail concept stores (but perhaps not for long, as its online launch begins next week). “I not only love their edit of designers,” said Sama, “but also the way they curate furniture and art. I can easily lose hours in the shop, wandering around.”
Last night at Bluebird, Charlotte Dellal, Yasmin Sewell, and more turned up for a preview of Isa Arfen’s AW 2014 collection. Sama explained how Dunham’s eye dress came to be: “It was originally a little cropped top, but Lena thought it was too short for her, so I basically made it into a dress in two days, sent it out, and crossed my fingers.” Dreams, apparently, come true sometimes. Twice.
Just when you thought that the peak season for air kisses and fashion chitchat had passed, wham!—along comes one of those New York City weeks that’s chockablock with events. Time to get your nice clothes back from the cleaner, where they’ve been sitting since your return from Paris, and refresh ye olde manicure.
Monday-night festivities included a dinner on the terrace of the Gramercy Park Hotel celebrating Charlotte Ronson’s collaboration with Vogue Eyewear, hosted by Eva Mendes.
Tuesday night found London-based Isa Arfen designer Serafina Sama throwing her first-ever Stateside bash at hot spot Omar’s. She drew quite a photogenic crowd, including her stylist, Valentine Fillol-Cordier, who flew in for the occasion; model/activist Kyleigh Kuhn; and host Kate Foley. Later that evening, action moved to the Fat Radish, where Antwerp-based designer (and Woolmark Prize-winner) Christian Wijnants presided over a family-style meal of celery pot pie and monkfish curry. (Just the hearty thing for the start of a cold snap.)
Family-style was the name of the game again on Wednesday night, which saw Assembly New York serving up farro and roast chicken at the fantastic new restaurant Dimes, on Division Street. Assembly ringleader Greg Armas and dinner hosts Ana Kras and Devendra Banhart mixed it up with the crowd. Meanwhile, down the road on Canal Street, Sea designers Monica Paolini and Sean Monahan were hosting at home and had cooked dinner themselves. The potatoes were particularly delicious: onion, rosemary, and lots and lots butter did the trick, according to Paolini. Worth getting the clothes back from the cleaner for.