13 posts tagged "J Brand"
The blogs have been cracking jokes about jeggings all summer. I’m here to tell you that the look isn’t going anywhere anytime soon. The denim makers exhibiting their spring wares at the ENK and Project tradeshows in Las Vegas this week are banking on super-stretchy skinnies as the next huge trend. J Brand’s Susie Crippen showed off faded ultra-lightweight jeans she passed off as leggings. At AG they offered rinse-wash versions with a stretchy pull-on waistband, and all the girls manning Hudson’s booth were wearing black leggings with five-pocket detailing and a zip fly, which they swore were the most comfortable pants ever. Coming for Fall ’10: denim pajamas?
Fresh off a week and a half tour of Gap stores across the U.S., creative director Patrick Robinson was at the Fifth Avenue flagship this morning talking up the brand’s new premium denim. “They’re the best-fitting jeans in the world. That’s a big statement, I know,” he said. Robinson also told us, “They’ll change your life.” Hmm. But it sounds like he just might’ve done the work to back it up. The six new women’s and seven new men’s styles were a year and a half in the making and are designed to put Gap back into the denim game. Once upon a time—before Diesel, Seven for All Mankind, Citizens of Humanity, True Religion, J Brand, etc., etc.—Gap and Levi’s owned it. To get back to that place, Robinson recruited wash experts, incorporated hand details, and retrained the technical people in Gap’s factories. The most important change? “Nailing the fit,” he explained. “I heard over and over again from customers that it’s about fit. If the jeans don’t give her a rock star butt, she’s not buying.” Gap was giving free pairs to blog editors, but the $69.50 price for a pair of Very Skinnys in olive green with riding pant seaming across the thighs was so right, I would’ve happily paid for them.
As we shot our video last week with Hussein Chalayan and J Brand’s Susie Crippen, it was clear that the designing duo had forged a solid (and jokey-familiar) fashion friendship. That is, of course, along with a trio of jeans that marry the near-fetishistic simplicity of J Brand with Chalayan’s penchant for conceptual and clever cuts. “When things in life that are perceived as avant-garde become much more accessible, I think you’re in a real kind of exciting situation,” said Chalayan, sitting on the eighth floor of Barneys as intrigued customers browsed the merch and even asked Crippen about sizes. (She tried gamely to help, but eventually flagged down a salesperson.) Of course, we still love to watch over and over again highlights from some of Chalayan’s past dramatic show moments. After all, what fashion obsessive can resist those electrifying moments of runway theater? Though the designer is quick to point out, “That’s only the end of the show. There are tons of clothes that come before that.” Click here to see Chalayan and Crippen in action.