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July 30 2014

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4 posts tagged "James Lima"

Alexander Wang’s OBJECTS Of Desire

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Fourteen new stores in Asia by year’s end is just the beginning of Alexander Wang’s expansion plans. Style.com got an exclusive sneak peek at his new eight-piece lifestyle collection, OBJECTS, which will make its debut in goody bags gifted to lucky editors, buyers, and celebs in the front row at his show on Saturday. “I’ve always had a fascination with home, but wanted to take it step by step,” Wang said over the phone in between fittings. “If I can’t start with a couch, at least I can start with a coaster.” In addition to the black mock croc coasters, there’s a matching embossed leather lighter, letter box, junk box, and playing card case, as well as a smoked glass ashtray and a leather-bound notebook with metal corners. The line’s hot ticket, though, is a blackened steel bike chain with a mock croc-covered brass lock. All-weather it’s not, but it’s undeniably cool. The line retails from $29 to $150 and will be available at Wang’s Grand Street store and on his Web site come Monday.

In another bit of other news, Wang’s Spring 2012 campaign video will have its own debut this Saturday as an installation under the High Line on 24th Street between 10th and 11th avenues. Directed by James Lima, starring Liya Kebede, and featuring music by Azealia Banks, it’s meant, the designer says, to evoke “arcade video games and car crashes.” The cool factor here is that it will be projected not just on walls but on specially designed windshields and windows on cars parked on 24th Street. We’ve got a teaser here.

Photo: Courtesy of Alexander Wang

The Great Wall of Zegna

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James Lima has been on fashion’s speed dial lately. He just finished shooting Ana Beatriz Barros and her exploding Amazona bag for Loewe, and today Ermenegildo Zegna tapped the Hollywood effects guru—a veteran of “Avatar”—to direct the label’s new show in “live-D.” Zegna celebrates twenty years of its business in China, and, like many brands, it’s pitching hard to the Asian customer. Hence, “In the Mood for China,” with the models—many of them Asian—seen ambling along the Great Wall on a giant screen before wending their way out onto the catwalk. How? Courtesy of a green-screen room concealed behind the set. (The technology will come to Zegna’s e-commerce site down the line.) Olivia Palermo and boyfriend Johannes Huebl were seated front row to check it all out, he dressed nattily in Zegna. The whole show was enough to send you to your travel agent demanding a seat on Mandarin Air, but as it happens, Palermo is directing her trail elsewhere; she heads to Doha tonight.

Photo: Vittorio Zunino Celotto / Getty Images

Caution: This Loewe Bag May Explode

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The short film that Hollywood special effects expert James Lima shot for Loewe’s Amazona bag, which turned 35 years old in 2010, begins like any other advertisement for a highly prized luxury good: with a gorgeous girl, in this case Ana Beatriz Barros, caressing its supple leather and clutching it to her like a lover. But Blow Up is different. “James and I talked about deconstructing the Amazona, taking it apart piece by piece, and showing the 12 hours of work [that goes into the making of it], but in reverse and in a bold, provocative way,” Loewe’s Stuart Vevers told Style.com. “That’s where the idea of exploding bags came from.” Lima has plenty of experience blowing things up, having worked as a concept artist on Avatar, Spider-Man, and Starship Troopers, and he put it to good use in this video, which was styled by Katie Grand, and which Style.com is premiering exclusively. Spoiler alert: “For one shot I wanted the bag to levitate and then tumble—you have to place the explosives asymmetrically inside it to achieve that,” Lima explained. “Another explodes into little stars, because we used the same technology that made the Death Star explode in Star Wars. Then I wanted the ‘Brain Fire’ effect used in Backdraft, so that the bag doesn’t explode but emits a plume of fire, like dragon’s breath.” Watch the clip to see it all in action.


Style.com Feels The Love

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How’s this for a Love letter? To coincide with its already much discussed third issue—yes, that would be the one with the naked supermodel covers—the U.K.-based glossy has filmed a video valentine featuring a few good (half-naked) women. Created by visual effects artist James Lima (who also worked on a little movie called Avatar) and the mag’s own Katie Grand, this project aims to redefine the fashion film as we know it.

Style.com is thrilled to be premiering the full video this Valentine’s Day, February 14. In the meantime, here’s a brief trailer to whet your appetite (fashion fans will be pleased to note that the few clothes that do appear on screen are all by Prada).