September 2 2014

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2 posts tagged "James Penfold"

AWE Strikes London


Art week kicked into gear last night at London’s Cuckoo Club, where the likes of Courtney Love, Michael Stipe, Tali Lennox, and Daisy Lowe gathered for the “Rave in a Cave”-themed party fêting the debut issue of AWE (Art Wednesday Editorial) magazine. “I’m not hungover, luckily, but more than a few people might be—it was pretty wild,” co-founder and editor Max Bergius says of last night’s festivities.

Today, Bergius was still punchdrunk from the excitement of seeing his magazine finally come to fruition (his first glimpse of the final copy was at 3 p.m. yesterday). Roughly a year ago, Bergius started his site,, and then decided to do the unconventional and turn it into a magazine with his friend James Penfold. “It seemed like a physical version was important because Web content is so disposable,” he explains. So, they enlisted a team that included Paola Kudacki, Maryna Linchuk, Annabel Tollman, Todd Selby, and William Eadon to work on their first issue of their biannual arts and culture mag.

“The most challenging thing is stepping up to the mark and being able to produce something that is original,” Bergius says. “There are so many incredible magazines out there, but many of them have similar themes and the same people going through them.” In the case of AWE magazine, the photographers and writers were given free rein to do whatever they wanted, with Bergius and Penfold on the sidelines, simply “guiding them in a way that allowed their creativity to come out.” In the case of some of the contributors, they were asked to step outside their comfort zone and do a job they had almost never done before. There’s an eclectic, innovative assortment of stories, including Selby’s shoot with Robert Wilson, unpublished photos by Alvin Baltrop, and Lily Cole’s feature on sustainability. If those topics feel too PG for your liking, Bergius says, “What’s the word? Well, Paola’s shoot with Maryna is a bit dirty; it’s adult art.”

Photos: Courtesy of AWE

Saving The Best For Last


Magnus Berger and Tenzin Wild always throw The Last Magazine‘s fashion week parties at the tail end of the week—the time, in other words, when designers and editors can see the light at the end of the tunnel and are especially eager to kick off their six-inch heels and let off some steam. That’s just what they did last night at the mag’s fourth-issue launch party at Pravda.

“I first came to New York in 1998, and one of the first places I went to was Pravda,” Berger explained. “It’s part of a different era but it feels new, and a lot of my friends had never been here. Our parties are not really about doing anything big or fancy. We just want to have fun.” He doth protest too much. “Magnus always throws the best parties,” said model Julia Stegner, surveying the tiny, tightly packed dance floor. Fueled by male models-cum-DJs James Penfold and Simon Bolzoni, Daria Werbowy and Julia Restoin-Roitfeld held court there for quite some time. Kate Bosworth took a few spins before retreating to a corner booth. New York City Ballet principal Benjamin Millepied probably could have taught all in attendance a thing or two, but he and his date, Natalie Portman, stayed on the sidelines.

“You need lots of alcohol,” Stegner said of what makes a great fashion week party, before adding, “I’m not partaking.” Turns out Stegner was leaving for Italy early in the morning for work (“It’s not so good for the face”). But the work was done for attendees Richard Chai, Phillip Lim, Joseph Altuzarra, and Alexander Wang. The latter (pictured with Stegner at another fashion week event)—who knows a thing or two about throwing raucous after-parties—may have sat this season out, but he has something up his chenille sleeve. “We’re saving all of our ammunition for September. You can always do bigger and better things in September.”

Photo: Josephine Solimene and Sherly Rabbani