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1 posts tagged "Jason Basmajian"

A New History: Jason Basmajian Talks Gieves & Hawkes

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Jason Basmajian and the Spring '14 Gieves and Hawkes collection

Gieves & Hawkes—the centuries-old British tailor that holds three royal warrants and owns a prestigious “corner office” at No. 1 Savile Row—is getting a facelift. In January, the brand hired Boston-born Jason Basmajian to take the creative helm. Basmajian’s new role will require him to carry on the tradition of dressing Prince Charles and his kin (baby George can’t be too far away from his first suit, can he?), as well as military, political, and regal grandees, which, over the years, have included Winston Churchill, J.P. Morgan, David Niven, and Laurence Olivier. Basmajian’s mission? To dust off the formidable patina of the brand and turn it into gold dust—English-style. Here, Basmajian talks to Style.com about preserving Gieves & Hawkes’ storied past (so storied, in fact, that the brand employs a full-time archivist to this day), while pushing it into the twenty-first century.

You are American-born and developed your design chops in New York, Paris, and Milan with Donna Karan, Calvin Klein, Brioni, and so on. What can you bring to such a traditional British brand?
Funnily enough, that is why I think I was chosen—because I brought an international style perspective to the table. Gieves & Hawkes comes out of a military/equestrian background, which is the anchor of Savile Row. But we also have a loyal clientele in Asia and America where that military and formal tradition isn’t as richly stepped. It weighs heavily on a brand, how to carry that tradition through, but I think my role is to celebrate the brand and move it forward to what today’s man wants, which is a lot of personality and not just body cover. Continue Reading “A New History: Jason Basmajian Talks Gieves & Hawkes” »