A.P.C. Branches Out In London But Its
Credo Stays The Same: No Celeb Freebies
“It was time to go east,” said Jean Touitou, founder of cult label A.P.C, at his store launch last night in the heart of London’s East End. The shop is Touitou’s second in London. The first, in Mayfair, caters to a more, let’s say, polished crowd. “Shoreditch—it’s a different clientele and totally unique vibe, [...]
How To Make A Franco-American Quilt?
A.P.C. founder Jean Touitou had a special guest in tow for last night’s opening of his A.P.C. Specials store in the West Village: Jessica Ogden, the usually under-the-radar co-designer of the brand’s Madras line. Given the cold outside, it was especially appropriate that conversation with Ogden turned on quilts; her latest collaboration with Touitou is [...]
A.P.C. Grows Up
The A.P.C. wag—and his standard-bearer, brand founder Jean Touitou—is more often than not found in jeans and a tee. (No wonder the label specializes in just-so versions of just those.) But every boy’s gotta man up and throw on a suit now and then, and A.P.C.’s new suit collection is here to help with that.In [...]
A.P.C.’s Jean Touitou: “Hip Is Not A Job”
“There are too many hip kids,” mused A.P.C. founder Jean Touitou on a recent afternoon. “Hip is not a job. It makes me worry about the future.” Touitou, who knows something about hip, was in New York City playing part-time fashion week flaneur; he turned up at the Purple magazine dinner and at the Rodarte [...]
Wendy James Will Blow Your Mind
Where does the sex kitten lead singer of one of the most critically reviled pop acts of all time go when her band breaks up? Why, to A.P.C., of course. Wendy James was hard on the heels of her first album post-Transvision Vamp when A.P.C. honcho Jean Touitou offered her his recording studio, which he [...]
Blasblog From Paris: If It’s Lundi, It Must Be Le Baron
I’m going to say it right now: If I’m at Le Baron every night this week, I’m going to lose all self-respect. (Not that I had that much to begin with.) But for some reason—and I can assure you it’s not the space or the clean bathrooms—it seems every time I’m in Paris I end [...]
the scent of a.p.c., coming soon
A.P.C. founder Jean Touitou always has some new project cooking, and so it piqued our interest to discover him huddled with photographer Bruce Weber yesterday afternoon. Were the two planning a follow-up edition to A.P.C.’ s three-part, M&M-designed Fall catalog, which features Weber’s shots of, among others, Stella Tennant and Gia Coppola in the throes [...]






