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July 26 2014

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Warby Parker’s Westward Expansion

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Warby Parker Store

Warby Parker may have launched its sunglasses and specs exclusively online in 2010, but the brand is showing some serious dedication to brick-and-mortar. Fresh on the heels of a three-store retail rollout in Manhattan and Boston, the eyewear label—which was cofounded by Neil Blumenthal, Andrew Hunt, Jeffrey Raider, and David Gilboa—is opening its Los Angeles flagship this week inside the lobby of The Standard, Hollywood. “Los Angeles is our second-biggest market, after New York,” Blumenthal told Style.com. “And in terms of national and global influence, we think that Los Angeles is a great cultural city that we want to be a part of—a community of vibrancy.”

Designed by Partners & Spade—the firm behind the New York stores—the new space boasts a sleek maple compound and powder-coated metal, which provide the perfect contrast to the bustle of Sunset Boulevard outside. In fact, the storied street served as an inspiration for the design. “Our stores tend to be slightly different, in that we take influences from the community around us,” Blumenthal offered. Set among the cases of frames are curated books from fourteen independent publishers, along with a backgammon table.

Behind the glasses stands the specially commissioned mural by local artist Geoff McFetridge, whose work for Chocolate Skateboards in the nineties put him on the map. “Geoff had done a ton of work with The Standard, and his designs have been incorporated into the carpeting and other aspects of the hotel, so it’s a perfect marriage,” said Blumenthal. Needless to say, the store embodies Warby Parker’s authentic spirit. Take a first look inside the boutique here, exclusively on Style.com.

Photo: Courtesy of Warby Parker