6 posts tagged "Jerome Dreyfuss"
Jérôme Dreyfuss Sets Up Shop On Rue Jacob
“Who Says Men Don’t Like Bags?!!!” reads one of the in-store ads at the just-opened Monsieur Dreyfuss boutique in Paris. Certainly not Jérôme Dreyfuss. The designer celebrated his recent expansion from women’s to men’s accessories last night on Rue Jacob, site of the aforementioned men’s shop and of a new 1,000-square-foot retail space for his eponymous women’s line.
Dreyfuss has now built a little domain for himself in this relaxed corner of Saint-Germain, home of the galleries that popularized postwar European furniture designers like Charlotte Perriand and Jean Prouvé. Serge Gainsbourg used to live nearby. “You get the feeling you’re going to see Woody Allen at the corner of the street,” Dreyfuss explained. In fact, he added, he did once, but didn’t introduce himself, despite having the perfect conversation starter: Carla Bruni used one of his bags in Midnight in Paris.
On this night, mostly Parisian friends and followers (including Dreyfuss’ wife, Isabel Marant) sipped Champagne in the street as cars and Vélib’ cyclists squeezed through. Some of them were the pals, including a photographer and a ballet dancer for the Opéra de Paris, for whom Dreyfuss originally designed his men’s bags—which come, by the way, in leather and canvas and often with detachable compartments. “I don’t think they’re super fashionable, I think it’s just what people need,” Dreyfuss offered. “I never asked myself the question before, ‘What do I need?’ When you’re a man, you always get the feeling you don’t need anything. But in the end it’s interesting to see you can create some needs.” And, of course, a new shop or two in which to satisfy them.
Karl Interviews Carine, Kate Moss Might Have To Live Without Her Steam Room, And More…
Don’t dare to blame Carine Roitfeld for porno chic. In a conversation with Karl Lagerfeld for Interview‘s September issue, Roitfeld dishes on why she prefers the term “erotic chic,” her anti-boredom syndrome, and more. [Interview]
Kate Moss wants to make sure her new house in Highgate is equipped with all the luxuries a supermodel could desire, including a gym, steam room, and television satellites, but her neighbors aren’t too keen on the idea. Locals and Green Party members are concerned about the environmental impacts of the steam room and gym. How is Kate supposed to keep her fabulous figure in shape? [Vogue U.K.]
Isabel Marant and her accessories designer husband, Jérôme Dreyfuss, spend their summer holiday roughing it, sans electricity, heat, and plumbing. T takes us inside the couple’s French countryside retreat. [T]
Argentinian model Tati Cotliar has walked the runways for Marc Jacobs, fronted Prada campaigns, and now she can add “film star” to her list of credentials. Tati channels naughty versus nice in Harrison Boyce and Nathaniel Brown’s new short. [Nowness]
Chelsea Switches It Up (Maybe),
Russian Vogue Fills A Slot, And More…
Clinton wedding shakeup shocker: Chelsea to wear Vera Wang, not Oscar de la Renta, as previously reported?! WWD has its crack investigative team on the case. [WWD]
In less controversial news, Tommy Hilfiger is celebrating his label’s 25th anniversary with a retrospective scrapbook, chronicling his personal and professional life over the past two-plus decades. It will go on sale in Hilfiger stores next month—for a whopping $550. OK, maybe a little controversial, then. [WWD]
After yesterday’s surprise resignation from Vogue Russia editor in chief Aliona Doletskaya, her successor is already in place: former Tatler Russia editor in chief Victoria Davydova (left). Muscovites, as you were. [Daily Front Row]
Accessory designer Jérôme Dreyfuss has unveiled the first art installation in his recently opened Soho shop: a canopy of masking-tape flora and fauna created by artist Julien Gardair and inspired by Palm Springs (which also inspired Dreyfuss’ collection). [Coutorture via Racked]
And back to the controversy: Essence magazine, which caters to a largely African-American audience and celebrates black beauty and design, has hired a white fashion director, Elliana Placas. As you might imagine, some editors—including former Essence fashion director Michaela Angela Davis, who took to Facebook to air her grievances—are not pleased. [NY Post]
Isabel Marant Hits New York At Last
Isabel Marant told us she was planning her first New York store way back in March of last year at her Fall 2009 show, and local fans of the French designer’s casual-cool sensibility have been waiting with credit cards at the ready ever since. We couldn’t get an official count on just how many pairs of her fringed and cuffed pirate boots will be waiting when the charming Mr. Hatman window signs (see below) disguising the construction site within come down and the doors finally open at 469 Broome Street this weekend. But on a transatlantic phone call, Marant did tell us that she’s planning to stock the label’s strongest pieces. No doubt her followers will like the sound of that.
Who did you work with on the project?
A French architect named Nicolas Andre. He did my three shops in Paris; it’s been quite a long time that we’ve been working together.
Will the new shop feel like the stores in Paris?
No, not at all. I quite hate doing the same store over and over again. I like to work around the space I’ve found, and generally I choose a space because it has a soul that I like. In Soho, I fell in love with this building on the corner of Broome and Greene; it represents what I had in my head about New York, the huge spaces. We have columns and a really great ceiling with embossed metal panels. As the space was really big, we constructed a kind of wooden cabin. It’s quite hard to explain, but it’s between a sculpture and a tree house. It’s a space within a space.
That sounds similar to what your husband, Jérôme [Dreyfuss, the bag designer], did in his store next door.
No, it’s very different. Of course, we love the same things and we have the same inspirations, living together for 15 years now. Of course there are similarities between us. But we never speak together about what we’re doing [at work] because we have really separate [design] universes. Neither of us was quite used to having such huge spaces, because in Paris it’s very rare to have this kind of space. We both had the same idea of reducing the space, having a smaller space within a big space. Yes, we share the same architect, but we really worked separately with Nicolas.
Jérôme Dreyfuss Brings A Little Country To The Big City

Jérôme Dreyfuss is, in his words, living the dream. His dream: He designs for a living, his handbag business is growing at a healthy pace, but it’s not growing so fast that he doesn’t have time to indulge in other, more domestic pleasures. Now New Yorkers are going to get a taste of the good life, Dreyfuss-style. Next week, the designer’s first U.S. store opens in Soho, and he’s made his space into a mini-recapitulation of the weekend retreat he shares with his wife, Isabel Marant. “I loved the space the moment I saw it, but it looked like it was made for Martin Margiela,” Dreyfuss noted, as construction workers joined together wooden beams for the cabin-style hutch where bags will be displayed. “I had to make it more personal to me,” he adds. “So I thought, why not like our place in the country?” Alongside his coveted bags and the interior trees brought in to give the shop some of the atmosphere of nature, shoppers will find a capsule collection of leather jackets, Dreyfuss’ first foray into apparel design since he started his handbag line. “My intention is to keep it small,” he notes. “I don’t like to chase success too much, or even the idea of getting too big. But then again, I never would have thought I’d wind up with a shop of my own in New York City, either.”
Jérôme Dreyfuss opens next week at 473 Broome Street, (212) 334-6920, www.jerome-dreyfuss.com.

