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August 21 2014

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7 posts tagged "Jerome Dreyfuss"

Jérôme Dreyfuss Brings A Little Country To The Big City

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Jérôme Dreyfuss is, in his words, living the dream. His dream: He designs for a living, his handbag business is growing at a healthy pace, but it’s not growing so fast that he doesn’t have time to indulge in other, more domestic pleasures. Now New Yorkers are going to get a taste of the good life, Dreyfuss-style. Next week, the designer’s first U.S. store opens in Soho, and he’s made his space into a mini-recapitulation of the weekend retreat he shares with his wife, Isabel Marant. “I loved the space the moment I saw it, but it looked like it was made for Martin Margiela,” Dreyfuss noted, as construction workers joined together wooden beams for the cabin-style hutch where bags will be displayed. “I had to make it more personal to me,” he adds. “So I thought, why not like our place in the country?” Alongside his coveted bags and the interior trees brought in to give the shop some of the atmosphere of nature, shoppers will find a capsule collection of leather jackets, Dreyfuss’ first foray into apparel design since he started his handbag line. “My intention is to keep it small,” he notes. “I don’t like to chase success too much, or even the idea of getting too big. But then again, I never would have thought I’d wind up with a shop of my own in New York City, either.”

Jérôme Dreyfuss opens next week at 473 Broome Street, (212) 334-6920, www.jerome-dreyfuss.com.

Photo: Courtesy of Jérôme Dreyfuss

More On Marant In Soho

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WWD has more details on the exciting news you first heard here. The new Isabel Marant store is set to open in February at 55 Greene Street in Soho, near the corner of Broome Street. Thankfully, it’s a somewhat more peaceful part of the often overrun and occasionally unnavigable neighborhood. Marant’s New York outpost clocks in at 2,557 square feet, which will be stocked with her main line along with the less expensive (but no less chic) Étoile line, plus accessories and jewelry. In a sort of romantic retail move, the designer’s husband, handbag designer Jérôme Dreyfuss, has taken the adjoining space, which will be his first U.S. shop. We’ll be sure to swing by on our multiple future shopping trips. So far, we’ve got our eye on a few things from Spring, namely all the pale blush pink pieces, the little paper-bag shorts, and that black knit dress on Anouck. Check out our full coverage of Marant’s Spring 2010 collection and let us know what’s on your shopping list.

Photos: Marcio Madeira