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3 posts tagged "Jessica Stroup"

Weeknight Update with Seth Meyers

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If Seth Meyers’ introduction at last night’s 7th Annual Charity Ball is any indication, flattery will, in fact, get you everywhere. During yesterday evening’s festivities at the 69th Regiment Armory, the comedian opened with, “As many of you know, the Victoria’s Secret Fashion Show was recently held here. But I have to say, you guys look better.” The result? A cool $3 million raised for Charity: Water, a group that funds clean water programs in Kenya, Ethiopia, and India.

Sadly, generosity alone doesn’t qualify one for VS Angel status, but actress Sophia Bush is doing her darnedest to earn wings of another sort. “My family decided to forgo Christmas presents this year, so I just purchased a well in their name instead,” she said.

Guests like Fern Mallis, Giovanna Battaglia, Mad Men‘s John Slattery, Anne Vyalitsyna, Jessica Lowndes, and DJ Chelsea Leyland joined 1,800 partygoers to rally for the cause. But it was 90210‘s Jessica Stroup who went the extra mile, or rather, miles for Charity: Water. “After taking a trip to Ethiopia last year, I know our efforts will make an impact. I was really impressed to see that 100 percent of the donations are going exactly where they’re needed.” Also on her travel radar? Costa Rica, where she’ll spend the upcoming holiday. “I’m only packing swimsuits! And scripts for the show, of course.”

Photo: Johnny Nunez/ Wireimage

Reformation Juices Up Its L.A. Shop

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With a unique mix of reclaimed, vintage, and original designs, Reformation has long been a reliable destination in Los Angeles for sustainably sourced style. Under creative director and owner Yael Aflalo, that concept has expanded into a new, 2,000-square-foot space on Melrose Avenue made largely of birch wood, which is considered to be the most sustainable hardwood on the market. “The ethos has shifted from Reformation being just a clothing store to it being an intersection between design and sustainability,” Aflalo explained at last night’s opening party, pointing out the eco-friendly clothes on the racks as well as their surroundings, like the wall of natural greens and the eco-lighting running throughout. “Everything that I pick has those two elements.” (Just last year, she made the same jump to eco-friendly decor and building materials at the New York Reformation store.) While longtime fans of the brand like Scott Caan, Shenae Grimes, and Jessica Stroup took note of the new offerings, like the Reformation HOME collection, the label’s newly inducted eco-apothecary Naked, and fresh pressed juices, a few in the crowd admitted to being newcomers to the Reformation story. Fashion Toast’s Rumi Neely revealed she was unfamiliar with Reformation, but she liked what she saw. “I’m always drawn to this pseudo-vintage but still very modern aesthetic, so I feel like it just really gets my style,” she said, eyeing the brand’s latest designs made of recycled materials, repurposed leather, and deadstock fabric. And soon, there could be even more where that came from: Aflalo is already considering opening a second New York store.

Reformation, 8253 Melrose Ave., L.A., (323) 852-0005, thereformation.com.

Photo: Owen Kolasinski / BFAnyc.com

Wu Gives Women What They Want

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Jason Wu blew into a particularly blustery L.A. yesterday for a pre-party to celebrate his Spring 2010 trunk show at Neiman Marcus. “It’s such a different world out here and the weather is so nice—except for the wind,” said Wu. “But I have no hair, so I don’t have to worry.” If the hairdos of guests like Jessica Stroup, Lily Collins, Amber Heard, and Katie Cassidy were on the artfully undone side, their frocks were, in signature Wu fashion, perfectly pulled together. “I saw a dress that I wanted to wear for Cannes, so I requested that they send it over for me to try on,” remarked hostess Diane Kruger. “Jason showed up personally, which I thought was so sweet, and fit me right there. We’ve been friends ever since.” With half of the Neiman Marcus stock already sold before his personal appearance even started, Wu reflected on his success. “It’s been a big year,” he said. “All women want is to look beautiful and I’m here for them.”

Photo: ANDREAS BRANCH/patrickmcmullan.com